Google Ads Posts GEO Partner Manager Role
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description.
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters.
SEO tools are useful, but over-relying on them creates blind spots. Here’s what raw data reveals that tools never will.
Google announced new tools that further transforms Search to a tasked-based platform.
Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Google announced new tools that further transforms Search to a tasked-based platform.
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing.
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance
Stanford’s 2026 AI Index covers 400+ pages of data. Here’s what search professionals should take from the adoption numbers, reliability gaps, and transparency decline.
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines.
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters.
SEO tools are useful, but over-relying on them creates blind spots. Here’s what raw data reveals that tools never will.
Google announced new tools that further transforms Search to a tasked-based platform.
Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics.
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data.
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
By Matt G. Southern
New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations.
Your Owned Content Is Losing To A Stranger’s Reddit Comment
By Duane Forrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.