PPC
News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Advertisement
6 Audience Ads Updates From Microsoft Advertising
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
Microsoft Advertising Introduces 3 New Generative AI Solutions
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
Google Ads Updates Misrepresentation Policy To Strengthen Standards
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.
Microsoft Bing & Wix Announce IndexNow Integration
Wix partners with Microsoft to bring accelerated content indexing to millions of premium users via IndexNow.
Google Ads Automatically Created Assets Available In 8 Languages
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
Google Updates Policy On Cryptocurrency Ads
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.
Microsoft Introduces Audience Features In Advertising Editor & More
Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.
Google Fights Back Against Misleading Ads With New Policy
Google introduces “Limited Ads Serving,” a policy to enhance ad transparency, build user trust, and curb misleading advertisements.
Google Automatically Upgrading Vehicle Ads To Performance Max
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September.
Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
Google Courts Small Advertisers With Premium Support Pilot
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients.
Google Updates Performance Max Best Practices Guide
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance.
Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
Google Unveils New AI Tools To Help Advertisers This Holiday Season
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.
Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance.
Google Ads Users Experience Temporary Disruption To Services
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google.
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023.
Performance Max Upgrade Could Boost Advertiser Conversions By 20%
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Microsoft Advertising’s latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.
Google Clarifies Value-Based Bidding In Week-Long Social Series
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Google Ads Update: New Brand Controls For Search & Performance Max Campaigns
Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.
Google Ads Liason Addresses AI In AMA Session
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association.