Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
In this ebook, you’ll discover the PPC trends that will matter the most in 2023.
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
Google’s latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services.
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.
Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.
Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.