Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under “Other” terms.
Google integrates its Gemini AI model into Google Ads to streamline campaign creation.
Google expands sensitive events policy to limit exploitation across more platforms.
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Explore the growth of Google’s Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024.
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Discover how Microsoft Advertising offers year-round opportunities for advertisers to target passionate sports fans across various platforms.
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.
Explore the latest news from Microsoft Advertising, including a partnership with Baidu Global, enhanced ad opportunities, and Bing becoming Copilot.
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison.
In an exclusive interview, DuckDuckGo details its privacy-focused ad partnership with Microsoft, which aims to rethink digital marketing without compromising user privacy.
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved.
Download our PPC Trends 2024 ebook, featuring insights from 13 industry experts. Discover what to focus on and avoid for a successful year ahead.
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.