PPC
News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Advertisement
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI
Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security.
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Chrome FLEDGE Update Provides Hope For PPC & SEOs
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.
Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.
Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI).
Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.
Microsoft Advertising Launches Audience Segments For Valentine’s Day
Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
Apple Ad Network Gives Marketers A New Opportunity
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces.
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
Google Updates Display & Video 360 Account Level Suspension Policies
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates.
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
![The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/11/ppc-trends-featured-image-slider-63631ece889e4-sej-384x202.jpg)
The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]
In this ebook, you’ll discover the PPC trends that will matter the most in 2023.
Google Announces Sunset Of Similar Audiences
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected.
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.
Google Lets You Disable Targeted Ads & Keep Personalized Searches
Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.
Google Ads Rolls Out 3 New Reporting Columns
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.