Video Advertising

Learn how to create effective video advertising campaigns on YouTube and the top video ad platforms and networks.

13 Best Video Editing Software Tools For Beginners (2023)

Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today.

11 min read
14K Reads
Feb 16, 2023

Microsoft Video Ads Are Now Broadly Available

By Matt G. Southern

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.

2 min read
1.5K Reads
Nov 15, 2022

New Netflix Ads Tier Comes With An Unpredictable Price

By Brooke Osmundson

After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.

5 min read
7.4K Reads
Nov 10, 2022

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

By Matt G. Southern

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.

2 min read
5.6K Reads
Nov 9, 2022

The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]

By Shannon Phelps

In this ebook, you’ll discover the PPC trends that will matter the most in 2023.

2 min read
6.5K Reads
Nov 8, 2022

Google’s Bumper Ad Creation Tool Is Broadly Available

By Matt G. Southern

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it.

3 min read
2.5K Reads
Oct 26, 2022

Google Adds Music Genres As Placement Option For Video Ads

By Matt G. Southern

Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.

2 min read
1.1K Reads
Oct 24, 2022

Google Ads Rolls Out 5 New Video Ad Templates

By Matt G. Southern

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates.

2 min read
2.4K Reads
Oct 20, 2022

Google Updates “Unavailable Video” Policy

By Brooke Osmundson

Google Ads updated its “unavailable video” advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.

3 min read
1.7K Reads
Oct 19, 2022

Google Unveils New Ads Manager Tools For Video Ads

By Brooke Osmundson

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.

3 min read
3.2K Reads
May 23, 2022

Top Creator Economy & Video Ads Insights From IAB NewFronts

By Greg Jarboe

Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.

6 min read
1.3K Reads
May 5, 2022

The Complete Beginner’s Guide To YouTube Video Advertising

By Lisa Raehsler

YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.

7 min read
5.0K Reads
Feb 2, 2022

How Digital Video Advertising Will Dominate The Next Decade

By Chaitanya Chandrasekar

Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level.