How A B2B SaaS Company Grew Over 80%

To Become One Of The Fastest Growing Businesses In The Nordics

Download Full Case Study

Outcome

+80% New Yearly Growth
$3 Cost per Lead (CPL)
$24 ICP Cost per Lead
Largest single customer landed. 1-month payback period.

“We were looking for a partner to help us generate greater interest in BrightBid globally. The SEJ sponsorship helped supercharge our growth globally. We are currently growing at over 80% a year which makes us one of the fastest growing B2B SaaS companies for our size.

Our largest single customer came from the SEJ lead list which on its own gave the whole project a 1 month payback period. We also booked further discussions with large PPC spending prospects directly from the initiative.”

Kate Cox CMO at BrightBid

The partnership with SEJ played a pivotal role in supercharging BrightBid’s global growth trajectory.

The company’s current growth rate exceeds 80% annually, positioning BrightBid as one of the fastest-growing B2B SaaS companies within its size category.

By leveraging post-campaign data – assigning leads to Sales Development Representatives (SDRs) and nurturing them through email – BrightBid was able to better manage lead volumes and optimize follow-up processes, thus enhancing both sales and marketing strategies.

Industry: B2B SaaS

Company Size: 90 Employees

ICP: Global SMB Marketers & PPC Pro

Budget: $10,000

Goal: Support Business Growth