International Search
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
Take your digital marketing global with these international SEO and SEM fundamentals, plus get the latest updates on international search engines including Baidu and Yandex.
Google is designated a “gatekeeper” under EU’s new Digital Markets Act (DMA); here’s what that means and how it impacts Google products.
Create a global content calendar to make your content workflow efficient and increase customer engagement.
New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still accountable for compliance.
Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18’s “link tax.”
Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia.
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18.
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it.
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts.
Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.
Learn how to tackle campaign management at scale with these global SEO strategies.
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.
Not sure why you’re missing the mark on your international, locally-translated content? Discover the real reasons why they’re not converting through a global lens.
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first.
Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world.
Google, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have companies share more information with the European Commission.
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content.
Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for.
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.
Expanding into new markets is a massive investment, and it’s essential that your website gets found. These 4 foundational international search optimizations can help.
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians.
Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.
Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy.
Baidu controls most of China’s search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu.
An SEO expert answers two reader questions about ranking a website internationally – one in several countries, the other in one location.
Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.