Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now
Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy.
OpenAI And Perplexity Set To Battle Google For Browser Dominance
OpenAI and Perplexity are set to enter the 30-year browser war against Google Chrome.
ChatGPT Recommendations Potentially Influenced By Hacked Sites
An investigation by SEO expert James Brockbank shows that ChatGPT may cite hacked websites and expired domains in business recommendations.
How You Can Track Brand Authority For AI Search
Brand reputation wins in AI search. See how brand authority influences chatbot citations and what you can do to build and measure it effectively.
Human-Centered Marketing: Thought Leadership
What sets true thought leadership apart from other content formats? This excerpt from Human-Centered Marketing by Ashley Faus breaks it down.
Ahrefs Study Finds No Evidence Google Penalizes AI Content
A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.
Relying Too Much On AI Is Backfiring For Businesses
Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.
This Is Why AI Won’t Take Your Job (Yet)
Think AI will replace you? Not so fast. New research shows your human instincts still matter, especially in marketing and content.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.
Cloudflare Sparks SEO Debate With New AI Crawler Payment System
Cloudflare’s new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization.
New Google AI Mode: Everything You Need To Know & What To Do Next
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
Study: Google AI Mode Shows 91% URL Change Across Repeat Searches
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
Demand Gen Vs. Lead Gen: What Every CMO Needs To Know
Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot.
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report.
Human-Centered Marketing: The Right Message To The Right People
Customer journeys resemble playgrounds more than funnels. It’s time to adapt your strategy to match real customer behavior.
Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.
How to Build a Brand That Truly Connects
Dive into how to develop a brand in the second part of our branding series, featuring guest Mordy Oberstein’s insightful advice on effective branding strategies.
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
Wix Acquires AI Platform That Enables Anyone To Create Software
Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface.
CMOs, The Time Is Now To Assign An AI Leader
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
The New Normal
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.
10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond
Facing economic uncertainty and technological disruption, CMOs need to recalibrate strategies to deliver measurable impact and sustained growth.
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Google Launches Audio AI Overviews In Search Labs Test
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.