Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
ChatGPT’s Search Index Serves Small Sites Too, Data Shows
New data finds no difference in how OpenAI’s in-house search index served licensed and unlicensed sites.
The Metric Most SEOs Are Still Not Measuring In The Age Of AI
AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow.
Anthropic To Mark Claude Text & Files Under EU AI Act Code
Anthropic will embed invisible watermarks in Claude text and sign generated files.
How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded.
The AI Detection False Economy: Fueling FOW (Fear of Writing)
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014.
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.
Common Crawl Published A Manual For Being Visible To AI, I Automated It
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives.
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands
AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.
AI Search Only Feels New If Your SEO Was Shallow
AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t.
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility.
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC
AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers.
Google Chief Scientist Who Helped Build Modern Search And AI Steps Away
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind’s Demis Hassabis as Chief Scientist.
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here’s the fix.
When AI Takes The Click, Click Worthiness Should Guide Your Strategy
Search volume told you what people want to know. It no longer tells you whether they need you after AI answers. Click Worthiness does.
AI Visibility Measurement: What To Track & What To Ignore
Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now.
What Top Stories Inside AI Overviews Means For Publishers And Brands In 2026 And Beyond
Most publishers think robots.txt keeps them out of AI Overviews. It doesn’t. John Shehata’s data shows what the wrong setting actually costs newsrooms.
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites.
Google Now Reports AI Search Impressions. Here’s How To Read Them
Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep.
Snapchat Clamps Down On AI-Generated Videos
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences.
Why AI Recommends Your Competitor & What To Do About It
Kris Jones says one word decides whether AI recommends your brand: synthesis. Here’s what that means for where you spend next quarter’s budget.
Zero Click Searches At An All-Time High
AI Mode usage has plateaued, and search hasn’t been replaced. What Datos and SparkToro’s Q2 data actually says about the open web.
Google’s AI Image Generation In Google Earth Literally Became Disastrous
Google Earth’s AI image generator was rolled back after the internet used it to create realistic scenes of destruction.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
EU Commission Article 50 AI Transparency Law Has Four Exemptions
The European Commission’s AI transparency law that has taken effect contains four exemptions from its AI labeling requirements.
What Opting Out Of Google’s AI Search Features Means Now
Google’s AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs
Cloudflare and three rival browsers agreed on one protocol. That’s rare. It still only solves half of the agentic access problem.
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data
New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.