Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
AI Overviews Have Spread To Most Big-Brand Searches
Recent tracking data found AI Overviews on most brand-name searches it checked.
Claude’s New Rules Target Fake Sources Built To Sway AI Answers
Anthropic’s updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
ChatGPT Gets GPT-6 And Intelligent UI For Interactive Answers
OpenAI is rolling out GPT-6 in ChatGPT with Intelligent UI, which can add visuals and interactive tools to answers.
AI Search Is Changing Your Website’s Job, Here’s How To Adapt
Sachin Puri explains why AI discovery makes accurate business information, customer trust, and measurement beyond clicks more important for small businesses.
The Business Case For SEO Is Changing; Budget Justifications Should Too
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value.
Using AI To Assist With SEO Work, Not Replace The Worker
Here’s how one technical SEO splits audit work: deterministic checks for facts, a local LLM to explain them, and a human to judge.
OpenAI To Test Visual Ads In ChatGPT Image Generation
OpenAI plans a limited U.S. test of visual ads during image generation, alongside measurement updates that give advertisers more ways to assess results.
How To Structure A Full-Funnel Ecommerce Account For Q4
Keep Google and Meta from exhausting your ecommerce budget on existing demand by funding prospecting and rebuilding customer exclusions before Q4.
OpenAI To Watermark ChatGPT Text In The EU, Opens API Opt-In
OpenAI will add an invisible watermark to ChatGPT and Codex text in the EU. Its tests show editing can weaken it.
Google’s Mueller Says AI Crawlers Access Sitemaps & RSS In His Logs
Google’s John Mueller says AI training crawlers usually don’t offer sitemap submission and suggests default sitemap names or RSS feeds to help them find sites.
AI Cites Your Brand: How to Choose Your Next Move
AI visibility gaps call for different fixes. Constance Tan shows how to decide between correcting information, earning mentions, creating content, and checking bot access.
Google’s Hidden Data Layer: What Is It And What To Do About It
Trace misleading sale badges and outdated product images to Google’s hidden data layer, with checks that go beyond your current feed.
Shopify Now Enrolls Your Store In Every New AI Shopping Channel
Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds.
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
When A Search Query Becomes A Standing Instruction
Google’s AI Mode monitoring and OpenAI’s dots keep requests active, with different tasks, sources, controls, and questions about site visibility.
AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening.
Nothing Is On Fire At Google
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.
Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them
Cloudflare Moves Monetization Gateway & Pay Per Use Into Beta
Cloudflare’s Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report.
Google AI Pilot Pays Some Sites Under 0.1% Of Ad Revenue
A new report says Google’s AI contribution pilot pays publishers widely different amounts, and some participants still can’t tell how payouts are calculated.
LiveRamp Expands OpenAI Deal With First-Party Data Targeting
LiveRamp expands its OpenAI partnership, bringing RampID first-party audiences to ChatGPT Ads as advertisers gain more targeting and bidding options.
Using Local (AI) Compute To Reduce Reliance On Frontier Models
How much SEO work can you move off the cloud and onto the user’s machine? A Chrome extension experiment with Gemini Nano has answers.
OpenAI Dots Run Read-Only Research When Nobody Is Asking
OpenAI’s Dots can review connected apps and run scheduled checks between conversations, with read-only limits on proactive research.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
Google Analytics Adds App Conversions To Cross-Channel Reports
Google Analytics now supports app conversions in its performance and attribution reports.
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps client workflow problems and builds AI agents around their existing systems.