Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Google Analytics Launches Scenario Planner and Projections
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Research Shows Where Persona Prompting Works And When It Backfires
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
The SEO Skills Gap: Why Technical Expertise Alone Won’t Cut It Anymore
Technical SEO expertise is table stakes. The real skills gap? Business acumen, strategic thinking, and the ability to prove ROI. Here’s what CMOs need.
5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines.
From SEO And CRO To Agentic AI Optimization (AAIO): Why Your Website Needs To Speak To Machines
Agentic browsers and commerce protocols are redefining how users interact with websites, and who actually completes transactions.
Google Expands UCP With Cart, Catalog, Onboarding
Google’s Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google AI Mode’s Personal Intelligence Now Free In U.S.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
How To Track AI Visibility & Prompts The Right Way
Learn how to effectively track AI prompts for better insights and smarter decision-making in search and content strategies.
AI Search Barely Cites Syndicated News Or Press Releases
Data from 4M AI citations shows syndicated press releases barely register in AI answers. Editorial content and owned newsrooms fare better.
How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
ChatGPT’s Default & Premium Models Search The Web Differently
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
How To Prove PR Business Value With UTM Parameters & GA4
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world.
Amazon Wins Preliminary Injunction Against Perplexity’s Comet
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed.
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now.
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
The Data Reveals: What’s Driving Local Rankings Now
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
Google’s Titans And MIRAS: Significant Advancement In Long-Context AI
Google’s Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster.
Google AI Overview Citations From Top-Ranking Pages Drop Sharply
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations.
New “Voiceprint” Claude Plugin Clones Your Writing Style
Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool.
What AI Sees When It Visits Your Website (And How To Fix It)
Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI.
Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.