Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward.
Marketing Hiring Down 36% At Big Tech, Data Shows
SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data.
The Accessibility Tree Is How AI Agents Read Your Site & It’s Breaking
Accessibility used to be a compliance checkbox. In 2026 it’s the interface the majority of your visitors use to read your website.
Why AI Visibility Does Not Only Depend On SEO
AI visibility issues often reflect organizational misalignment rather than SEO problems, as inconsistent data confuses language models.
Google DeepMind: Traps For AI Agents Are Already Stealing Money
As AI agents proliferate into the web, a Senior Staff Research Scientist at Google DeepMind warns that scale makes failure inevitable.
The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook
AI recommendation poisoning is already happening. Here’s what it is, why it matters more than GEO, and which side of the line is worth choosing.
Anthropic’s @Claude Enters Workplace As A Slack Channel Coworker
Anthropic’s Claude Tag lets teams assign work to @Claude inside Slack, embedding AI as a co-worker and assistant.
ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What
Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.
AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb
A Similarweb report links AI recommendations to more site visits and deeper engagement, with most downstream traffic arriving via branded search.
4 Warning Signs Your Marketing Team Is Next For AI Cuts
Over 1,300 companies already show all four signals of AI-driven headcount cuts. Here is how to protect your marketing budget before Q4 planning ends.
Google Loses Two Top AI Researchers To OpenAI & Anthropic
Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold’s John Jumper, are leaving for OpenAI and Anthropic within the same week.
Google And Shopify Back Cloudflare’s AI Bot Gatekeeping Initiative
Google, Shopify, and browser makers are backing new PACT protocol “on Cloudflare’s network” for gatekeeping AI agents.
AI Chatbot Use Hits 49%, But Skepticism Stays High
About half of U.S. adults use AI chatbots, and 60% read AI Overviews, but more predict AI will hurt society than help it.
Build A Live Data Stack With MCP For Smarter Campaign Performance
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead.
Make Something Agents Want
Is your website invisible to AI agents? Six companies just signaled the channel is real. Here’s the window that’s still open.
We Need To Change Our Approach To AI Prompt Tracking
Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking.
Google Research Shows How AI Spam Can Be Detected
Google research suggests AI spam may be easier to detect by identifying originating networks instead of analyzing content one at a time.
AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them
Pull your top AI-referred landing pages. Can this visitor complete their task within 30 seconds? Here’s what to do when the answer is no.
OpenAI Brings Improved Health Responses To Free ChatGPT
OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company’s own health evaluations.
Rank And AI Citation Aren’t The Same Number
A model breaks your prompt into several short retrieval queries before anything hits an index. Prompt length tells you almost nothing about search behavior.
Google Is Becoming A Personalizing Mirror Before You Even Type A Query
Search is becoming a mirror of private data, not a window to the web. Dan Taylor explains what personalized AI discovery means for brands.
Less Traffic, Better Leads: Is Google Fixing B2B Marketing?
B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert.
Written For Readers Who Don’t Read
Most of the web’s reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold.
The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results
Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy.
Agentic Commerce For Small Merchants: Which Protocol Spec Actually Matters For Your Website
If you sell on a major SMB platform, agentic commerce is already being implemented. Here’s what to confirm in your admin before the traffic arrives.
Schema, LLMs & The Low Bar For ‘Evidence’ In GEO
Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports.
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests.
What Matters In An AI Prompt? Intent or Keywords?
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns.
Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites
Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site.
Agentic Commerce And The New Rules Of Google Ads
AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces.