Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Clicks Are Down 42%, LinkedIn Reach Down 47% But You’re Raging At The Wrong Target
LinkedIn reach and Google clicks are collapsing, but Tony Uphoff argues SEO pros are diagnosing structural disruption as decline, and prescribing the wrong fix.
How To Track Google AI Mode Traffic In Search Console
Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool.
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume.
9 AI Search Myths, Debunked by 15 Million Data Points
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.
What We Can Learn From Evolving ChatGPT Fan-Out Queries
ChatGPT’s search behavior is starting to look like E-E-A-T. Here’s the data behind that theory, and what to do about it.
The AI Conversations Leaking Into Your Search Console
Search Console records what people say to AI Mode. Here’s how to pull those fragments out and sort them into seven buckets.
AI Assistants Are Choosing Local Businesses For Your Customers
AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize.
Google: Subject/Object Entity Order Affects AI Answers
Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated
Anthropic offers more details about its watermark including how it can be defeated.
Google Brings Gemini 3.7 Flash To AI Mode In Search
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it.
Claude’s Watermark Confirms AI Output, Not Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated.
ChatGPT Already Knows Who’s In The Running Before It Searches
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
Google Gemini Passes 1B Monthly Users, 63% Now Use Voice
Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data.
How To Create YMYL Content That Gets Cited In AI Search
Thin health content was always risky. With AI Overviews answering most medical queries, it’s now invisible. Here’s what earns citations instead.
Cloudflare Gives AI Agents Wallets That Pay For What They Access
Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource.
ChatGPT’s Search Index Serves Small Sites Too, Data Shows
New data finds no difference in how OpenAI’s in-house search index served licensed and unlicensed sites.
The Metric Most SEOs Are Still Not Measuring In The Age Of AI
AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow.
Anthropic To Mark Claude Text & Files Under EU AI Act Code
Anthropic will embed invisible watermarks in Claude text and sign generated files.
What TransUnion’s AI Research Reveals About How Brands Actually Get Cited
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded.
The AI Detection False Economy: Fueling FOW (Fear of Writing)
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014.
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.
Common Crawl Published A Manual For Being Visible To AI, I Automated It
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives.
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands
AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.
AI Search Only Feels New If Your SEO Was Shallow
AI search only feels like a new sport to the people who were never really training. Here’s what actually changed, and what didn’t.
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.