![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/09/1-785-760x400.webp)
Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended.
Heather Campbell
VP of Sales & Marketing
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Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to drive return from strategic marketing opportunities.
Articles
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/09/freshpet-ai-visibility-playbook-webinar-recap-sej-760x400.webp)
How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook
Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/09/ai-cites-your-brand-now-what-webinar-760x400.webp)
How To Win More Citations In AI Answers, Live With Ahrefs’ Constance Tan
Learn which AI visibility metrics matter, how to prioritize your next steps, and the tactics that win more citations in AI answers.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/08/sej-purelinq-webinar-recap-featured-760x400.webp)
How We Earned 1,000+ Links For GEO/SEO
Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/08/ap-3-846-760x400.webp)
AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/08/post-featured-1-709-760x400.webp)
The AEO Playbook: How to Get Cited & Stay Visible
Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/07/post-featured-2-676-760x400.webp)
AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/07/post-featured-copy-315-760x400.webp)
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/07/announcement-post-36-760x400.webp)
AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/06/3-304-760x400.webp)
What 2 Content Strategists Say AI Should Never Write For You [Webinar]
Explore the limitations of AI in content creation. Uncover why AI-generated work often lacks originality and uniqueness.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/06/post-featured-284-760x400.webp)
The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results
Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/06/no-title-copy-831-760x400.webp)
5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3
Stay informed about AI search trends and their effect on your website’s performance. Prepare for the future of search marketing.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/06/3-4-62-760x400.webp)
What An AI Brand Audit Reveals About Your Locations
Learn how an AI brand audit can improve your online presence and ensure accurate location information for your customers.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/06/post-featured-13-901-760x400.webp)
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/1-5-427-760x400.webp)
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/post-featured-10-619-760x400.webp)
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results
Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/post-featured-9-141-760x400.webp)
The New Rules of Search: Key AEO & Content Marketing Trends for 2026
Enhance your AEO strategy with insights on content that drives visibility in AI search engines. Discover top-performing tactics now.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/1-3-644-760x400.webp)
How To Measure AI Search: Current KPIs You Need To Know [Webinar]
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/post-featured-7-335-760x400.webp)
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility
Unlock the secrets of AI visibility. This 90-day playbook can help enhance your brand’s presence in AI searches.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/post-featured-6-904-760x400.webp)
How To Turn Reddit Communities Into Sales And AI Search Visibility
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/3-3-837-760x400.webp)
Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar]
Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/05/post-featured-4-663-760x400.webp)
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-3-56-760x400.webp)
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/1-1-860-760x400.webp)
How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar]
Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/2-5-222-760x400.webp)
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar]
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/sej-pro-webinar-042326-118-760x400.webp)
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases
In this 60-minute tell-all webinar, SEJ webinar experts show you how to make your B2B webinar program your best performing lead gen channel.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/2-1-64-760x400.webp)
How To Build AI Visibility In 90 Days [Webinar]
Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-2-213-760x400.webp)
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/6-634-760x400.webp)
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar]
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations.
![Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/callrail-webinar-041426-llm-conversion-rates-768-760x400.webp)
How To Identify Which LLM Is Actually Working For You [Webinar]
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice.