Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing
Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now.
How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint
Discover how even small teams have been able to build 1,000 backlinks per month.
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.
Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand
Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap!
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now!
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.
How A Customer Journey Influences Your Content Strategy
Learn how to map out each stage of the sales funnel so you can identify opportunities to refine your content strategy and convert more leads.
5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.
How To Predict Your SEO Success: A 5-Step Formula To Help You Win
Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords.
How To Build A Winning MarTech Stack In 2023
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance.
How To Hire Top SEO & Content Marketing Talent In 2023
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you.
Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth
Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy.
How To Adapt To Google’s Helpful Content & Core Updates
Explore how you can improve existing content in the same ways you’re approaching new editorial content.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar.
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.
Real-World SEO: How People Search, Shop & Buy Online
Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions.
6 Keys To Effective Content That Ranks High On SERPs Right Now
Get 6 key insights on how to write and distribute content that boosts traffic and conversions.
How To Forecast SEO Outcomes With Better Precision & Transparency
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now.
Level Up Your Content Strategy – 5 Steps To SEO Success
Get the keys to getting new prospects and distinguishing your brand in a cluttered market.
Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed
Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for.
How To Scale Your Enterprise SEO Program
Create your scalable SEO formula using a sophisticated, fine-tuned, and strategic approach to scale an enterprise-level.
Small Business Marketing: How To Safely Try New Strategies
How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit.
How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition
Does aligning SEO goals with multiple teams and departments feel like herding cats? It’s time to try the perfect SEO brief.
Local SEO: Top Ways To Get Higher Quality Reviews
Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack
Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI.
Demystifying SEO Investments: Expert Advice On What CMOs Can Expect
Does investing in SEO work? Absolutely. Learn how to gauge which SEO strategies are worth your time and money.
Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert
Learn how you can easily use log file insights to improve crawling, indexing, and rank with log files.