Heather Campbell

Director of Marketing at Search Engine Journal

Heather Campbell

Director of Marketing at Search Engine Journal

About

About

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.

At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.

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SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Digital Experience·Webinar

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Discover how to make successful SMS marketing campaigns during the holiday season by learning practical and effective tips.

Heather Campbell
11/30/2021
112 Reads
6 min read

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]

Local Search·Webinar

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar]

Discover how you can market your business effectively by using text message campaigns to market your business.

Heather Campbell
11/29/2021
126 Reads
2 min read

New Marketing Ideas, Strategies & Channels For 2022 [Webinar]

Digital Experience·SEO

New Marketing Ideas, Strategies & Channels For 2022 [Webinar]

New Marketing Ideas, Strategies & Channels For 2022 [Webinar]

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022.

Heather Campbell
11/22/2021
1.0K Reads
2 min read

How To Evaluate Site Quality For Link Building

How To Evaluate Site Quality For Link Building

How To Evaluate Site Quality For Link Building

Learn how to increase the effectiveness of your link-building programs while reducing the risks associated with them.

Heather Campbell
11/18/2021
3.9K Reads
4 min read

Keyword Research For SEO: Top Tips & Practices

Keyword Research For SEO: Top Tips & Practices

Keyword Research For SEO: Top Tips & Practices

Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level.

Heather Campbell
11/16/2021
8.7K Reads
7 min read

3 Steps To Creating Paid Social Campaigns That Convert

Digital Experience·Webinar

3 Steps To Creating Paid Social Campaigns That Convert

3 Steps To Creating Paid Social Campaigns That Convert

Learn how you can invest wisely and win in your market by creating paid social campaigns that convert.

Heather Campbell
11/5/2021
1.7K Reads
7 min read

15 SMS Marketing Trends Every Local Business Marketer Needs to Know

Digital Experience·Webinar

15 SMS Marketing Trends Every Local Business Marketer Needs to Know

15 SMS Marketing Trends Every Local Business Marketer Needs to Know

Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing.

Heather Campbell
10/21/2021
2.2K Reads
8 min read

SaaS Marketers: The Paid Social Approach That Works for You

Digital Experience·Webinar

SaaS Marketers: The Paid Social Approach That Works for You

SaaS Marketers: The Paid Social Approach That Works for You

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth.

Heather Campbell
10/15/2021
429 Reads
8 min read

How to Create & Optimize Content for Higher Google Rankings

How to Create & Optimize Content for Higher Google Rankings

How to Create & Optimize Content for Higher Google Rankings

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google.

Heather Campbell
10/14/2021
3.4K Reads
5 min read

State of SEO: The Top Opportunities & Risks for the Next 12 Months

State of SEO: The Top Opportunities & Risks for the Next 12 Months

State of SEO: The Top Opportunities & Risks for the Next 12 Months

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.

Heather Campbell
10/7/2021
3.5K Reads
10 min read

Call Tracking for Google Ads & SEO: Convert Leads Faster

Call Tracking for Google Ads & SEO: Convert Leads Faster

Call Tracking for Google Ads & SEO: Convert Leads Faster

Get a better understanding of how call tracking can help your lead generation campaigns become more successful.

Heather Campbell
9/29/2021
2.3K Reads
7 min read

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

Webinar·Enterprise SEO

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.

Heather Campbell
9/22/2021
4.2K Reads
6 min read

How to Create Linkable Content

Link Building·Webinar

How to Create Linkable Content

How to Create Linkable Content

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links.

Heather Campbell
9/9/2021
6.4K Reads
7 min read

Customer Generation: Secrets to Outperform Your Competition

Digital Experience·Webinar

Customer Generation: Secrets to Outperform Your Competition

Customer Generation: Secrets to Outperform Your Competition

Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue.

Heather Campbell
8/31/2021
647 Reads
11 min read

9 Best Practices for SMS Marketing This Year

Digital Experience·Webinar

9 Best Practices for SMS Marketing This Year

9 Best Practices for SMS Marketing This Year

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.

Heather Campbell
8/24/2021
1.5K Reads
5 min read

Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know

Digital Experience·Webinar

Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know

Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies.

Heather Campbell
8/10/2021
1.2K Reads
12 min read

Do This, Not That: Your Guide to Successful Marketing in 2021

Digital Experience·Webinar

Do This, Not That: Your Guide to Successful Marketing in 2021

Do This, Not That: Your Guide to Successful Marketing in 2021

Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape.

Heather Campbell
8/3/2021
1.2K Reads
9 min read

How to Integrate Your Product Into Your Performance Marketing

Digital Experience·Webinar

How to Integrate Your Product Into Your Performance Marketing

How to Integrate Your Product Into Your Performance Marketing

Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.

Heather Campbell
7/7/2021
418 Reads
6 min read

Are You Making These Big Mistakes with Your Google My Business Listing?

Local Search·Webinar

Are You Making These Big Mistakes with Your Google My Business Listing?

Are You Making These Big Mistakes with Your Google My Business Listing?

Make sure you’re avoiding these common yet critical Google My Business pitfalls – whether you manage a single listing or thousands of them.

Heather Campbell
6/22/2021
2.9K Reads
5 min read

4 Lesser-Known Local SEO Tips Even the Experts Miss

Local Search·Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

4 Lesser-Known Local SEO Tips Even the Experts Miss

Learn lesser-known SEO tips to help you take advantage of the Google Map Pack and rank higher in local search.

Heather Campbell
6/15/2021
5.4K Reads
8 min read

How to Earn Links Organically & Resist the Dark Side

Link Building·Webinar

How to Earn Links Organically & Resist the Dark Side

How to Earn Links Organically & Resist the Dark Side

Learn the steps to earning truly organic links and why you should focus more on relevance, value, and trust as key link building metrics.

Heather Campbell
6/8/2021
6.8K Reads
6 min read

How to Identify Site Quality for Link Building

Link Building·Webinar

How to Identify Site Quality for Link Building

How to Identify Site Quality for Link Building

Lower the risks in your link building outreach. Learn the key elements to evaluate to determine a potential linking partner’s site quality.

Heather Campbell
6/2/2021
3.5K Reads
6 min read

Search Engine Journal Is Hiring a Full-Time Content Marketing Manager

Careers & Education

Search Engine Journal Is Hiring a Full-Time Content Marketing Manager

Search Engine Journal Is Hiring a Full-Time Content Marketing Manager

Want to be Search Engine Journal’s Content Manager? Here’s what you need to know about the role, what we’re looking for, and how to apply.

Heather Campbell
5/18/2021
2.0K Reads
4 min read

3 Ways SEO User Intent Can Drive Higher Lead Quality

3 Ways SEO User Intent Can Drive Higher Lead Quality

3 Ways SEO User Intent Can Drive Higher Lead Quality

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

Heather Campbell
5/4/2021
4.3K Reads
6 min read

How to Prioritize SEO for the Greatest Business Impact

How to Prioritize SEO for the Greatest Business Impact

How to Prioritize SEO for the Greatest Business Impact

Want to focus your resources on SEO efforts that count? Learn how to identify SEO initiatives that deliver measurable results.

Heather Campbell
4/20/2021
4.4K Reads
6 min read

How to Increase Your Ecommerce Organic Traffic by 400% with Automation

How to Increase Your Ecommerce Organic Traffic by 400% with Automation

How to Increase Your Ecommerce Organic Traffic by 400% with Automation

Learn a process that can help you generate more qualified organic traffic for your ecommerce site and convert more sales.

Heather Campbell
3/16/2021
4.0K Reads
8 min read

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