Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they...
About
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
Articles
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present...
Future-Proof SEO: Navigating 2023’s Changes & Anticipating 2024’s Trends
Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year.
Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now.
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
Discover proprietary insights can help small-to-medium businesses & agency marketers develop high-converting marketing and sales strategies.
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the...
How To Rescue Your Rankings: A Guide To SEO Resilience
So you just checked your Google rankings, only to discover that they’ve dropped significantly. And naturally, panic starts to set in – we’ve all been...
Trends In Paid Search: Navigating The Digital Landscape In 2024
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
Mastering Data-Driven Marketing: Insights from 100M Phone Calls
Unlock the secrets of AI in marketing! Join our webinar to learn how you can automatically transform your strategy using phone calls as gold mines.
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Watch on demand to hear from industry leaders how the four day work week model is shifting agency culture and reimagining success.
7 Key Metrics In Measuring Content Effectiveness
Watch this webinar on demand if you’re looking to maximize your marketing efforts and create content that both captivates and converts.
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content?...
Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]
Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!
5 AI Changes Agencies And Brands Need To Know
Discover Google’s algorithm updates, AI strategy benefits, and ways to support your multi-location customers.
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.
Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy
Unlock the full potential of your content marketing strategy! Join our webinar on to master the 7 key metrics for content effectiveness. Get expert insights!
How To Unlock Content Marketing & SEO Success With AI [Webinar]
Don’t miss our upcoming webinar! Elevate your content game with AI and secure top SERP rankings. Register now to unlock your potential!
Essential Google Algorithm & AI Updates For Agencies & Brands In 2023
Elevate your success in 2023 with Google’s updates, AI integration, and online reputation tactics. Ready to thrive? Read on for expert insights.
How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. ...
Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape.
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023
Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report.
Mastering GA4: How To Use The New Google Analytics Like A Pro
Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now!
Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization
Unlock your SEO potential! Find out how to conquer content cannibalization and upgrade your keyword rankings. Access the on-demand webinar here!
How To Drive Product Page Rankings With A Funnel Of Content & Links
Boost product page rankings! Unleash power of link building & SEO content marketing with our innovative full-funnel approach. #eCommerce #SEO #LinkBuilding
How To Start Optimizing Your Offline Conversions With Google Ads [Webinar]
Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns.
Why U.S. Brands Lose $2.4B A Year From Local Invisibility
Learn how local “invisibility” causes businesses to lose $2.4B per year, and how you can avoid doing the same.
3 Steps To Building A Winning Holistic Search Strategy
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.
Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing
Discover a range of powerful performance metrics relevant to your industry, plus find out how much low visibility could ultimately cost you. RSVP now.
How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint
Discover how even small teams have been able to build 1,000 backlinks per month.
3 Simple Google Ads Tweaks That Immediately Boost Sales
Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar.