AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
Heather Campbell
VP of Sales & Marketing
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Heather has over 20 years of industry experience and is the VP of Sales & Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to drive return from strategic marketing opportunities.
Articles
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss
Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time.
What 2 Content Strategists Say AI Should Never Write For You [Webinar]
Explore the limitations of AI in content creation. Uncover why AI-generated work often lacks originality and uniqueness.
The 4-Layer AI Ops Playbook: From Better AI Outputs To Strong SEO Results
Uncover the connection between AI and SEO. Discover how structured use of AI can transform your content strategy.
5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3
Stay informed about AI search trends and their effect on your website’s performance. Prepare for the future of search marketing.
What An AI Brand Audit Reveals About Your Locations
Learn how an AI brand audit can improve your online presence and ensure accurate location information for your customers.
Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance
Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data.
AI Content Alone Won’t Fix Your SEO Rankings (Here’s What Will)
Explore the impact of AI content on modern SEO strategies and how it adapts to changing search behaviors and long-tail queries.
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results
Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research.
The New Rules of Search: Key AEO & Content Marketing Trends for 2026
Enhance your AEO strategy with insights on content that drives visibility in AI search engines. Discover top-performing tactics now.
How To Measure AI Search: Current KPIs You Need To Know [Webinar]
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape.
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility
Unlock the secrets of AI visibility. This 90-day playbook can help enhance your brand’s presence in AI searches.
How To Turn Reddit Communities Into Sales And AI Search Visibility
Elevate your brand’s multi-channel AI visibility using Reddit. Discover strategies that drive trust and revenue for your business.
Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar]
Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field.
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar]
Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales.
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar]
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics.
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases
In this 60-minute tell-all webinar, SEJ webinar experts show you how to make your B2B webinar program your best performing lead gen channel.
How To Build AI Visibility In 90 Days [Webinar]
Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics.
Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search
Discover the essential questions to consider before investing in AI visibility over traditional SEO in our informative webinar.
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar]
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations.
How To Identify Which LLM Is Actually Working For You [Webinar]
Learn how different LLMs impact conversions in your industry. Do not miss our expert panel webinar for practical advice.
SEO 2.0: How Content Marketing Drives Visibility in AI Search
Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results.
Before You Shift SEO Budget to AI, Ask These Questions [Webinar]
How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing:...
The Data Reveals: What’s Driving Local Rankings Now
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
Why SEO Now Depends on Citation-Worthy Content [Webinar]
How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered...
We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very...
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.