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Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Watch on demand and discover how to create a holistic brand strategy that avoids the pitfalls of silos and poor content while still driving revenue.

Imagine you’re rowing crew. If even one person rows in the wrong direction, the boat turns in circles.

Your B2B go-to-market is the same way.

Watch this on-demand webinar to discover how to craft a compelling brand and PMF, as we show you the critical infrastructure you need, and the reliances and dependencies of the core digital marketing disciplines.

You’ll hear:

  • Why traditional marketing silos are doomed to fail (now more than ever).
  • How to identify your silos and plug your biggest leaks.
  • How to successfully integrate brand strategy, digital infrastructure, and pipeline generation.

With Ben Childs and Jordan Gibson, we explored why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business.

If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

Check out the full webinar for all the details, or view the slides below.

SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

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