Paid Media Strategy

Paid Media · Paid Media Strategy

How Do Retargeting Ads Work, Anyway?

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.

Brooke
Osmundson

• Brooke Osmundson
• 12 hours ago
• 3.7K Reads
• 8 min read

Paid Media · Paid Media Strategy

Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)

Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.

Amy
Hebdon

• Amy Hebdon
• 8/5/2022
• 3.4K Reads
• 7 min read

Paid Media Strategy · PPC

Avoid These Top 6 Remarketing Campaign Mistakes

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.

Ilya
Cherepakhin

• Ilya Cherepakhin
• 6/29/2022
• 8.0K Reads
• 6 min read

Paid Media Strategy · Programmatic Advertising

A Complete Guide To Mastering B2B Programmatic Advertising

Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.

Alex
Macura

• Alex Macura
• 6/24/2022
• 2.2K Reads
• 11 min read

Paid Media Strategy · PPC

6 SEM Best Practices Growth Marketers Need To Master

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.

John
Lee

• John Lee
• 6/23/2022
• 20K Reads
• 7 min read

Paid Media Strategy · PPC

Get To Know Ad Rank & Learn 3 Ways To Improve It

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.

Brooke
Osmundson

• Brooke Osmundson
• 6/22/2022
• 41K Reads
• 10 min read

Agency Marketing · PPC

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.

Daniel
Holdeman

• Daniel Holdeman
• 6/21/2022
• 1.9K Reads
• 10 min read

Ask Me Anything About PPC · Paid Media Strategy

Should I Use Broad Or Phrase Match Negative? Ask The PPC

Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.

Navah
Hopkins

• Navah Hopkins
• 6/15/2022
• 2.5K Reads
• 4 min read

Marketing Analytics · PPC

Improve SEM Performance With Your Own Unique KPIs

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.

Jonathan
Kagan

• Jonathan Kagan
• 6/6/2022
• 2.7K Reads
• 7 min read

Paid Media Strategy · PPC

4 Impactful PPC Ad Extensions You Need To Try Out

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.

Lisa
Raehsler

• Lisa Raehsler
• 6/5/2022
• 9.0K Reads
• 7 min read

Paid Media Strategy · PPC

The Future of PPC: 4 Clues From Google That Tell Us Everything

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.

Jonathan
Befort

• Jonathan Befort
• 5/25/2022
• 3.9K Reads
• 8 min read

Content Creation · Paid Media Strategy

7 Ad Copy Tests To Boost PPC Performance [With Examples]

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.

Jon
Clark

• Jon Clark
• 5/16/2022
• 21K Reads
• 9 min read

Paid Media Strategy · PPC

Success In The PPC Automation Age: A Paid Search Marketing Roadmap

What do you need to know to be a successful PPC marketer in the age of automation?

Ashwin
Balakrishnan

• Ashwin Balakrishnan
• 5/11/2022
• 6.8K Reads
• 10 min read

Facebook · Paid Media Strategy

Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.

Sean
Johnston

• Sean Johnston
• 5/5/2022
• 3.8K Reads
• 9 min read

Paid Media Strategy · PPC

Performance Max: 7 PPC Community & Google Team Insights

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.

Frederick
Vallaeys

• Frederick Vallaeys
• 5/4/2022
• 5.4K Reads
• 7 min read

Analytics Data · Paid Media Strategy

How To Unlock Better Google Data Studio Segments Using “CASE”

The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.

Amy
Hebdon

• Amy Hebdon
• 5/3/2022
• 3.5K Reads
• 8 min read

Paid Media · Digital Experience

Advertising Around The Super Bowl: Q&A With A Marketing Strategist

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

Greg
Jarboe

• Greg Jarboe
• 2/9/2022
• 1.4K Reads
• 7 min read

Paid Media Strategy · PPC

6 PPC Areas Of Focus For 2022 Success

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.

Lisa
Raehsler

• Lisa Raehsler
• 11/29/2021
• 8.5K Reads
• 6 min read

Paid Media Strategy · PPC

10 Paid Search & PPC Planning Best Practices

It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.

Lisa
Raehsler

• Lisa Raehsler
• 7/27/2021
• 54K Reads
• 8 min read

Content · Paid Media Strategy

4 Types of Earned Media & Who Is Doing It Right

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.

Victoria
Shepherd

• Victoria Shepherd
• 4/8/2021
• 3.9K Reads
• 6 min read

Paid Media Strategy · PPC

How to Develop Your PPC Strategy

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

Lisa
Raehsler

• Lisa Raehsler
• 2/13/2021
• 16K Reads
• 5 min read