Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
Google Launches Offerwall To Expand Monetization Options
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy?
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels.
Why Brand Advertising Matters For Paid Media Performance
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC.
Google PMax: Inside The Negative Keyword Limit Increase & What’s Next
Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
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[SEO, PPC & Attribution] Unlocking The Power Of Offline Marketing In A Digital World
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
13 Google Ads Settings To Check When Running International PPC Campaigns
Don’t let international PPC campaigns overwhelm you. Dive into these Google Ads settings to ensure targeted results and avoid costly mistakes.
How To Drive Google Shopping Growth With Only One Of Each Product
Investing in Google Shopping with only one of each product can be daunting. This post breaks down how to find success and scale.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google Ads 2024 Recap: With An Eye To 2025
Get insights into the top trends and launches in Google Ads. Learn how to engage audiences and drive better results with the latest advertising products.
Using Google Merchant Center Next For Competitive Analysis
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings.
Should You Be Bidding On Your Brand Keywords In 2025?
Boost your paid search strategy with brand bidding. Discover how targeting relevant keywords can maximize your online visibility and drive conversions.
5 Tips To Drive Revenue With Google Ads Smart Bidding
Discover 5 ESSENTIAL Smart Bidding strategies for Google Ads that can maximize your ad budget and boost revenue.
Tips For Running Paid Media Campaigns In Highly Regulated Industries
Learn how to adapt paid media strategies to account for stricter approval processes and platform regulations within nuanced industries
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure.
10 Tips On How To Rock A Small PPC Budget
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
15 Ways To Improve Conversion Rates In Google Ads
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon)
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.