Paid Media Strategy

Content Creation · Paid Media Strategy

7 Ad Copy Tests To Boost PPC Performance [With Examples]

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.

Jon
Clark

• Jon Clark
• 5/16/2022
• 20K Reads
• 9 min read

Paid Search · Paid Media Strategy

Success In The PPC Automation Age: A Paid Search Marketing Roadmap

What do you need to know to be a successful PPC marketer in the age of automation?

Ashwin
Balakrishnan

• Ashwin Balakrishnan
• 5/11/2022
• 5.8K Reads
• 10 min read

Facebook · Paid Media Strategy

Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads

Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads.

Sean
Johnston

• Sean Johnston
• 5/5/2022
• 2.0K Reads
• 9 min read

Paid Search · Paid Media Strategy

Performance Max: 7 PPC Community & Google Team Insights

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.

Frederick
Vallaeys

• Frederick Vallaeys
• 5/4/2022
• 3.5K Reads
• 7 min read

Analytics Data · Paid Media Strategy

How To Unlock Better Google Data Studio Segments Using “CASE”

The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns.

Amy
Hebdon

• Amy Hebdon
• 5/3/2022
• 1.8K Reads
• 8 min read

Digital Experience · YouTube

Advertising Around The Super Bowl: Q&A With A Marketing Strategist

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

Greg
Jarboe

• Greg Jarboe
• 2/9/2022
• 1.2K Reads
• 7 min read

Paid Search · Paid Media Strategy

6 PPC Areas Of Focus For 2022 Success

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.

Lisa
Raehsler

• Lisa Raehsler
• 11/29/2021
• 8.1K Reads
• 6 min read

Paid Search · Paid Media Strategy

10 Paid Search & PPC Planning Best Practices

It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.

Lisa
Raehsler

• Lisa Raehsler
• 7/27/2021
• 53K Reads
• 8 min read

Content · Paid Media Strategy

4 Types of Earned Media & Who Is Doing It Right

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right.

Victoria
Shepherd

• Victoria Shepherd
• 4/8/2021
• 3.3K Reads
• 6 min read

Paid Search · Paid Media Strategy

How to Develop Your PPC Strategy

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

Lisa
Raehsler

• Lisa Raehsler
• 2/13/2021
• 15K Reads
• 5 min read