Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.
About
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
Articles
Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023.
8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023
Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions.
How To Get More Budget To Experiment On New Marketing Channels
Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers.
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn.
How To Create An Effective SMB Marketing Strategy
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy.
How To Increase Agency Revenue With New Services & Partnerships
In 7 steps, SEO and marketing agencies can learn how to stay profitable and competitive by offering new services and partnerships.
7 Insights Into Marketing To Grow Your Agency In 2022
Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing.
3 Ways Agencies Should Measure Marketing ROI
Demonstrating how your agency provides value to clients is key to retaining them. Here are three ways to measure the ROI of marketing.
How to Generate Leads with Inbound Marketing
Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads.
5 Ways to Take Your Small Business Marketing to the Next Level
A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail’s survey.
PPC Quick Wins: 4 Proven Tactics to Outshine the Competition
This quick four-step PPC strategy will provide proven methods to help you deliver on your client’s expectations and drive impactful results.
How to Grow Your Agency with Call Tracking & Analytics
Not all call tracking solutions are created equally. Here’s what to look for in a robust phone calls solution to support your local marketing strategy.
4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19
A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown.
What Data from 100 Million Calls Can Teach Marketers About Rebounding from COVID-19
Recent call data is continuing to reveal new insights for marketers. Here are a few takeaways to help get your business back on track.
Report: Marketers Consider Attribution Essential But Elusive
Discover key findings on reporting and attribution, as well as the challenges marketers face in CallRail’s first-ever Attribution Report.