Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Why Do Search Rankings on Some Keywords Fluctuate So Much?
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
Content KPIs to Define Success at Every Stage of the Funnel
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
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How Paid Search Incrementality Impacts SEO (Does 1+1=3?)
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
How Enterprise Search + Business Intelligence Reveal Market Pulse
It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that.
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How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
62% of People Say Customer Photos Influence Purchase Decisions
A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.
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7 Local Marketing Measurement Best Practices for Times of Crisis
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
Google Tag Manager: A GA4 Beginner’s Guide
GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here’s how.
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Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
How to Filter Out Referral Spam in Google Analytics
It has always been pretty straightforward to filter spam referral traffic. However, the plot thickened in October 2020 when Google launched Google Analytics 4.
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3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse’s Performance score, and what those metrics mean.
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You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
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14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
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Google Data: Top Holiday Shopping Searches
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
13 Reasons Your Website Can Have a High Bounce Rate
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
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Google Shares 16 Stats About Holiday Shoppers
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.
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