Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
10 Great Google Analytics Alternatives
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives.
GA4 Migration Made Easy: 20 Resources For Google Analytics 4
As Google Analytics stops processing data for UA properties, you’ll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother.
Try This ChatGPT Plugin To Learn About Your New GA4 Property
Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant.
GA4: The Good, The Bad, And The Alternatives
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it.
Trust In Online News Shifting From Reporters To Influencers
Reuters’ 2023 Digital News Report reveals rising influence of internet celebrities in news, growing distrust in algorithms, and increasing news avoidance.
How To Blend Data In Looker Studio With Practical Examples
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
You Must Unlearn What You Have Learned About B2C Content Marketing
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.
Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.
Google’s Q4 Report: The Challenges & Opportunities For Marketers
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
Is Using Google Analytics A Search Ranking Factor?
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look.
Market Intelligence: What It Is & How To Use It
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand.
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
12 Reasons Your Website Can Have A High Bounce Rate
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it.
Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns.
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say.
71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade.
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Social Media Analytics: A Guide To Get Started
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts.
What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.