Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Measure Success in PPC Campaigns With & Without Conversion Data
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Understanding the Role of a Technical SEO Audit
Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.
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6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
3 Types of Keyword Tracking
Here are three different types of keyword tracking techniques that can take you from beginner to pro.
Answer All the Important Questions: Actionable Tasking
This guide shows how and where to answer all the important questions visitors have.
What Is the Best Way to Track Organic Conversions?
The nuance of measuring organic conversions is much more complex. Here’s why.
How to Do a Content Audit: The Ultimate Checklist
Here’s why it’s important to audit your content, how to gather the details you’ll need, and the metrics you should...
How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns
These tips can help SEO agencies write better proposals that prove value and eliminate client concerns.
When to Use Data Science in SEO
Here’s how data science intersects with search and why SEO pros must learn more about AI and machine learning.
![How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/how-to-build-a-link-analysis-dashboard-with-the-google-query-function-in-google-sheets-5df3907699a6f-276x244.png)
How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]
![How to Build a Link Analysis Dashboard with the Google Query Function in Google Sheets [Free Template]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/12/how-to-build-a-link-analysis-dashboard-with-the-google-query-function-in-google-sheets-5df3907699a6f-100x100.png)
Learn how to use Google’s query formula in order to build link analysis dashboards in Google sheets.
Google Launches a Hub for Top Trending Product Searches
Google has launched a home on the web for marketers to discover the top trending product searches across different categories.
Google Reveals Top Trending Searches of 2019
Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s...
How Your Digital Agency Can Leverage Client Reports to Prove Value
Here’s how top digital agencies are leveraging reports to prove value and find up-selling opportunities.
How to Find & Understand the Conversion Rate of Your Products on Amazon
Selling products on Amazon? Discover how to find your conversion rate on a few popular platforms for sellers on Amazon.
63% of Consumers Don’t Know How Search Results Are Categorized
A study of US consumers shows that many don’t fully understand what goes into ranking web pages in search results.
The Ultimate Guide to Social Listening
This seven-step guide will help you craft a social listening strategy and set up a workflow that works.
The ROI of Ranking in Google Search: How Organic Search Can Save You Thousands
Use this formula if you need to justify the investment on SEO and content over paid search.
11 Reasons Your Website Can Have a High Bounce Rate
Here’s how to diagnose what’s causing visitors to leave your website and five tips to reduce your high bounce rate.
Google Releases Study of 2019 Holiday Shopping Trends
Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers.