Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look.
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand.
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it.
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns.
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say.
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade.
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts.
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond.
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance.
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.