Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
86% Of B2B Brands Find Success With Influencer Marketing
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond.
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How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
5 Ways To Check If Google Analytics Is Working
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.
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![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
Google Analytics 4 – Everything You Need To Know [Podcast]
![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
A Complete Google Search Console Guide For SEO Pros
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance.
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Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
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Top 17 Enterprise SEO Metrics To Inform Your Reporting
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
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Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
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![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-2-628bb7d637808-sej-276x244.png)
Competitor Backlink Analysis With Python [Complete Script]
![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-2-628bb7d637808-sej-100x100.png)
Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis.
Important KPIs To Measure For An Organic SaaS Campaign
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.
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Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now?
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Learn GA4: 17 Top Guides & Educational Resources
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides.
15 Digital Marketing ROI Metrics You Need To Know
Which digital marketing metrics form your best representation of ROI? Here are 15 you should track and understand.
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Getting Started With GA4: These 4 Tips Will Get You Up & Running
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions.
Top Digital Marketing Trends For 2022: Oracle Survey Results
Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns? Oracle survey results reveal what’s trending in digital marketing today.
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Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth
Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report.
How Can I Rank Informational & Product Pages On The Same Keyword?
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms?
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Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year.
7 Common Enterprise SEO Reporting Mistakes To Avoid
Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes.
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6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic.
KPIs & Metrics That Matter For Digital Marketing Success In 2022
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand?
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7 Ways To Segment Your Audience For Successful Retargeting
Boost engagement and conversions with these creative tips and tactics for retargeting audience segmentation.
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