Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
Google Launches Meridian GeoX Globally
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
When Attribution Looks More Precise Than The Data Behind It
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes.
What TransUnion’s AI Research Reveals About How Brands Actually Get Cited
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded.
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands
AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.
AI Visibility Measurement: What To Track & What To Ignore
Citations, sentiment, and LLM referral traffic make poor KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.
Designing A Measurement Framework Before You Touch GA4
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation.
How To Report The PPC Metrics Your CFO Actually Cares About
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives.
Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
How To Define & Report SEO KPIs That Actually Move The C-Suite
Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about.
When Marketing Leaders Can’t Explain Search Performance
How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence.
GA4 Five Years Later: The Current State Of Marketing Analytics
GA4 was introduced to modernize analytics with event-based tracking and privacy-first measurement, but has the transition lived up to expectations?
Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive.
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search
What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI
Data Clean Room: What It Is & Why It Matters In A Cookieless World
Find out how data clean rooms can empower marketers to thrive in a digital landscape marked by user privacy awareness.
How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation.
Digital Ads Cost More, Convert Less: Frustration To Blame
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.
Insights From IAB’s Cross-Channel Measurement For Marketers Release
Achieve better business results with cross-channel measurement. IAB’s guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance.
Google Struggles To Boost Search Traffic On Its iPhone Apps
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.
What Is Bounce Rate and How to Analyze It?
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment
Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside
Worried about the end of Google Analytics 360? Learn about the best alternatives, migration tips, compliance, and ease of use.
How To Use Big Query And GSC Data For Content Performance Analysis
Master the art of analyzing GSC data with BigQuery. Learn how to efficiently analyze large volumes of data and gain comprehensive search analytics insights.
Search Console Insights: What The Report Can Tell You
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.