Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
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A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
12 Reasons Your Website Can Have A High Bounce Rate
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it.
Is Using Google Analytics A Search Ranking Factor?
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look.
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Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns.
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say.
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71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade.
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12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Social Media Analytics: A Guide To Get Started
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts.
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What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
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86% Of B2B Brands Find Success With Influencer Marketing
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond.
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
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$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
5 Ways To Check If Google Analytics Is Working
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.
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![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
Google Analytics 4 – Everything You Need To Know [Podcast]
![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
A Complete Google Search Console Guide For SEO Pros
This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance.
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Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
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Top 17 Enterprise SEO Metrics To Inform Your Reporting
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
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Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
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![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-2-628bb7d637808-sej-276x244.png)
Competitor Backlink Analysis With Python [Complete Script]
![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-2-628bb7d637808-sej-100x100.png)
Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis.
Important KPIs To Measure For An Organic SaaS Campaign
Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.
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Current Market Trends For The Fastest-Growing SMB Industries
Have a small- to medium-sized business? We’ve made it easy for you to see how your industry competitors are gaining success so you can, too!
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.