Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Microsoft Clarity Analytics: Everything You Need To Know
Do you need Microsoft Clarity if you’re already using Google Analytics? Learn more about Clarity’s unique features and benefits here.
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here’s how.
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KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]
![KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/feed-61dda328e2a62-sej-100x100.png)
Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company’s bottom line.
How To Set Up Google Analytics For Shopify
Looking to grow your Shopify business? Here’s everything you need to know about setting up Google Analytics to inform smarter business decisions.
4 Tips For Measuring Your Brand Lift In Google Search
Don’t get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand’s presence on Google.
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How To Calculate, Audit & Improve Bounce Rate For SEO Success
Bounce rate may not be a Google ranking factor, but it still matters in SEO. Learn how to calculate, audit, and improve it here.
11 Google Analytics Reports You Might Not Know About
Check out the 11 Google Analytics reports that you may not know about that can help provide additional insights for your marketing and website performance.
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Impactful SEO Reporting: My Most Difficult Lessons Learned
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way).
A Technical Guide to Google’s PageSpeed Insights Reports
If you want to speed up your webpages for better user experience and SEO, there’s no better tool than Google’s PageSpeed Insights.
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How to Set Up Your Google Analytics 4 for Success
Google Analytics 4 will eventually be our only GA platform option so it’s important to learn how to set it up properly. Here’s how.
How to Use Python to Forecast Demand, Traffic & More for SEO
Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python.
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How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
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How to Set Up Google Analytics Goals & 10 Tips to Get Ahead
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.
Google Analytics for Shopify Stores: Everything You Need to Know
Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.
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Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
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7 GA4 Features That Will (Hopefully) Make You Hate It Less
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here.
How to Understand User Behavior With Google Analytics
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how.
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5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
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Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”
Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?
How to Use Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more).
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How to Create a Winning Content Strategy by Combining GA4 with a BI Tool
Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy.
Google Announces New Reporting Features in GA4
Google has announced new reporting features and changes coming to GA4. Here’s what marketers need to know!
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3 Types of Data Science SEO Teams and How They Work
The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
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Track Your Way to Success With 11 Top Ecommerce SEO KPIs
There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.
3 Important Ways Search Data Can Fuel Your Business
There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.
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SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
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