Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
New Report Reveals the 3 Trends Shaping Email Marketing in 2020
A new report from eMarketer reveals the trends that that will shape email marketing practices throughout 2020.
Google Reveals the Top Halloween Costume Searches for 2019
Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.
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4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links
Avoid making costly mistakes when disavowing links. Here are four key mistakes to avoid in the disavowing process.
How to Uncover Powerful Data Stories with Python
Discover how you can come up with powerful visualization and data stories by piggybacking on other popular data visualizations.
Two Social Media Vanity Metrics You Need to Stop Tracking
Here’s why you should stop tracking Facebook Page Likes and Followers and what you should be doing instead.
Only 50% of Consumers Believe Search Results Provide Accurate Information About Brands
Research on the expectations of consumers searching for brand information finds only half believe information in search results is accurate.
![Your Ultimate SEO Audit Checklist [EBOOK]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/09/featured-seo-audit-276x244.jpg)
Your Ultimate SEO Audit Checklist [EBOOK]
![Your Ultimate SEO Audit Checklist [EBOOK]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/09/featured-seo-audit-100x100.jpg)
Eliminate the guesswork from SEO audits and learn how to tackle the task methodically with SEJ’s new ebook.
How to Integrate Keyword Mapping into Data Studio
Learn how to set up your own automated SEO reporting dashboard using a free keyword map template.
How to Identify Your True Web Audience
Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.
Meet SEMrush’s Solution for Industry Benchmarking: Market Explorer
Discover how SEMrush’s new Market Explorer tool can be your secret weapon for marketing success.
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers.
Study Finds 4 in 10 Smart Speaker Users Engage in Shopping-Related Activities
A study on how US consumers use smart speakers finds 4 in 10 engage in some kind of shopping-related activities.
Should You Compare Your Site to a Competitor’s Site?
When your site is having ranking or organic traffic issues, what other sites do is irrelevant. Here’s why.
72% of Marketers Have No Plans to Optimize for Voice Search
A study of top marketing priorities for 2019-2020 finds 72% of respondents have no plans to optimize for voice search.
How Data Science Empowers Performance Marketing & SEM
Here’s how you can leverage data science to directly improve the performance of your paid search campaigns.
33% of People Are Now Using Voice Assistants Regularly
In a new report, eMarketer declares the use of voice assistants has reached a “critical mass.”
12 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
How to Calculate the ROI of Link Building
Learn how to calculate the ROI of your link building campaigns, either on a short-term or long-term basis.
The Truth About Domain Authority: What Every SEO Needs to Understand
Third-party SEO metrics are not the only indicators of a site’s authority. Learn more here.
Kraft Heinz: Isn’t Anyone Going to Help That Poor Brand?
Fast-Moving Consumer Goods and Consumer Packaged Goods brands can learn some YouTube marketing lessons from Kraft Heinz.