Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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15 Important Conversion Metrics & Business KPIs You Should Track
Improve your marketing performance and make your business more profitable by monitoring these crucial conversion metrics and KPIs.
![91% of Brands are Moving Toward In-House Digital Marketing [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1221425926-276x244.png)
91% of Brands are Moving Toward In-House Digital Marketing [STUDY]
![91% of Brands are Moving Toward In-House Digital Marketing [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/01/shutterstock_1221425926-100x100.png)
A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house.
What Search Marketers Need to Know About Attribution in 2019
There are many attribution models out there… but which ones should you paying be attention to?
Can Harmonic Centrality Be the New PageRank?
Here’s an in-depth look into harmonic centrality, why it’s useful for search engines, and how it compares against PageRank.
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Top 13 SEO Metrics to Track Content Performance & Engagement
Here’s a look at some of the most common SEO metrics which you need to know.
Your Guide to Picking the Right KPIs for Content
This guide will show you which specific KPIs are most important to B2B or B2C companies, marketing agencies, and publishers.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Here’s a walkthrough of the process and benefits of getting certified in Google Analytics.
How to Find Every Orphan Page on Your Website
Having trouble finding your orphan pages? Using the five methods in this post will help you.
Why International Search Marketers Should Care About Brand Measurement
Learn how brand measurement will help you diagnose your issues, discover opportunities, and start improving.
You Need a Site Audit: How to Tell If You’re Getting Your Money’s Worth
Need a site audit? Learn the top things you should look for in a good SEO site audit.
How to Analyze Audience Performance with Google Analytics
This post will show you how to set up and analyze the Audience report in Google Analytics.
Digital Extortion: Don’t Let Your Data Be Held Hostage
SEO clients must always ensure that they own their website data – not their agency. Here’s why.
5 Useful SEO Insights You Can Learn from Google Analytics
Check out these five actionable insights to take from Google Analytics that can help identify organic opportunities in your website.
SEO Competitive Analysis: The Definitive Guide
Go through this list of best practices that will help you identify your top competitors and why they’re outranking you.
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
![90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-276x244.png)
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]
![90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/10/Untitled-design-60-100x100.png)
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
![Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Untitled-design-44-276x244.png)
Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]
![Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Untitled-design-44-100x100.png)
Mobile transactions now represent more than 50% of online transactions in many countries, according to Criteo’s Global Commerce Review.
A Complete Guide to Google Analytics
This essential guide will show you how to use Google Analytics to help your SEO and digital marketing.