Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Insights From IAB’s Cross-Channel Measurement For Marketers Release
Achieve better business results with cross-channel measurement. IAB’s guides offer a comprehensive approach to goal setting, advanced attribution, and privacy compliance.
Google Struggles To Boost Search Traffic On Its iPhone Apps
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.
What Is Bounce Rate and How to Analyze It?
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment
What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
Google Universal Analytics 360 Sunsetting Soon: Migration Tips & Top Alternative Inside
Worried about the end of Google Analytics 360? Learn about the best alternatives, migration tips, compliance, and ease of use.
How To Use Big Query And GSC Data For Content Performance Analysis
Master the art of analyzing GSC data with BigQuery. Learn how to efficiently analyze large volumes of data and gain comprehensive search analytics insights.
Search Console Insights: What The Report Can Tell You
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Is Using Google Analytics A Search Ranking Factor?
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
10 Great Google Analytics Alternatives
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives.
GA4 Migration Made Easy: 20 Resources For Google Analytics 4
As Google Analytics stops processing data for UA properties, you’ll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother.
Try This ChatGPT Plugin To Learn About Your New GA4 Property
Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant.
GA4: The Good, The Bad, And The Alternatives
Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it.
Trust In Online News Shifting From Reporters To Influencers
Reuters’ 2023 Digital News Report reveals rising influence of internet celebrities in news, growing distrust in algorithms, and increasing news avoidance.
How To Blend Data In Looker Studio With Practical Examples
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
You Must Unlearn What You Have Learned About B2C Content Marketing
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.
Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.
Google’s Q4 Report: The Challenges & Opportunities For Marketers
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
Market Intelligence: What It Is & How To Use It
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand.
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.