Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse’s Performance score, and what those metrics mean.
You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
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Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
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Google Data: Top Holiday Shopping Searches
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?
Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap and how you can prepare for this update.
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13 Reasons Your Website Can Have a High Bounce Rate
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
Google Shares 16 Stats About Holiday Shoppers
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.
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3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?
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How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
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Google Data on Most Popular Halloween Costumes
Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.
How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
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How to Evaluate the SEO Value of a Piece of Content
Is your content good enough to rank on the SERPs? Here’s how to assess if your content is high-quality and has real SEO value.
How to Run Automated Lighthouse Audits on WordPress Changes
Learn how exactly WordPress updates can impact your website’s performance. Follow this guide to running on-demand Google Lighthouse audits.
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Content Velocity: What It Is, How to Calculate It & Why You Should Care
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.
Cloudflare Announces Free Web Analytics – Even for Non-Customers
Cloudflare announces a free privacy-first web analytics service. It’s free to all, including publishers who are not customers.
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4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
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