Marketing Analytics

Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.

Marketing Analytics·News

Google Data on Most Popular Halloween Costumes

Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.

Matt
Southern

Matt Southern
10/19/2020
6.0K Reads
3 min read

Marketing Analytics

How to Use Google Analytics: A Complete Guide

Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.

Anna
Crowe

Anna Crowe
10/16/2020
82K Reads
19 min read

Marketing Analytics·SEO

How to Evaluate the SEO Value of a Piece of Content

Is your content good enough to rank on the SERPs? Here’s how to assess if your content is high-quality and has real SEO value.

Maddy
Osman

Maddy Osman
10/14/2020
19K Reads
10 min read

Marketing Analytics·SEO

How to Run Automated Lighthouse Audits on WordPress Changes

Learn how exactly WordPress updates can impact your website’s performance. Follow this guide to running on-demand Google Lighthouse audits.

Hamlet
Batista

Hamlet Batista
10/9/2020
3.1K Reads
12 min read

Content Marketing·Marketing Analytics

Content Velocity: What It Is, How to Calculate It & Why You Should Care

Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.

Patrick
Reinhart

Patrick Reinhart
10/2/2020
3.8K Reads
8 min read

Marketing Analytics·News

Cloudflare Announces Free Web Analytics – Even for Non-Customers

Cloudflare announces a free privacy-first web analytics service. It’s free to all, including publishers who are not customers.

Roger
Montti

Roger Montti
9/29/2020
8.1K Reads
4 min read

Marketing Analytics·Paid Search

4 Essential Tips for Auditing Google Ads Accounts

Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.

Susan
Wenograd

Susan Wenograd
9/11/2020
7.2K Reads
8 min read

Marketing Analytics·SEO

How to Do Keyword Research for SEO: A Step-by-Step Guide

This six-step guide will get you started with keyword research the right way and help build a solid foundation for your SEO campaigns.

Mark
Traphagen

Mark Traphagen
9/8/2020
28K Reads
14 min read

Marketing Analytics·SEO

Emergence: The Scientific Concept All SEO Pros Should Understand

Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.

Jeff
Ferguson

Jeff Ferguson
9/8/2020
2.5K Reads
7 min read

Marketing Analytics·SEO

How to Find Every Orphan Page on Your Website

Learn what orphan pages are, why fixing them is important for SEO, and how to find every orphan page on your site.

Manish
Dudharejia

Manish Dudharejia
9/5/2020
33K Reads
12 min read

Marketing Analytics

6 Ways to Use Google Analytics You Haven’t Thought Of

Is your Google Analytics usage relegated to a few basic, top-level charts? Read this post to learn how you can go beyond surface-level metrics.

Kayle
Larkin

Kayle Larkin
9/4/2020
16K Reads
10 min read

Marketing Analytics·Paid Search

The Most Common Way PPC Ad Budget Is Wasted

Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.

Susan
Wenograd

Susan Wenograd
8/27/2020
6.7K Reads
6 min read

Marketing Analytics·SEO

Thinking Outside the SEO Box: How to Find Global Opportunities Now

Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results.