Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
You Must Unlearn What You Have Learned About B2C Content Marketing
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize.
Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.
Google’s Q4 Report: The Challenges & Opportunities For Marketers
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO.
Market Intelligence: What It Is & How To Use It
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand.
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns.
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say.
71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade.
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
Social Media Analytics: A Guide To Get Started
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts.
Should You Switch To GA4 Now? What You Need To Know
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.
86% Of B2B Brands Find Success With Influencer Marketing
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond.
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
5 Ways To Check If Google Analytics Is Working
Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.
![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/07/sejshow-featured-image-ep278-62cb690c05981-sej-760x400.webp)
Google Analytics 4 – Everything You Need To Know [Podcast]
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
Top 17 Enterprise SEO Metrics To Inform Your Reporting
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO.
How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Improve SEM Performance With Your Own Unique KPIs
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another?
![Competitor Backlink Analysis With Python [Complete Script]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/python-competitor-backlinks-628bb7e9cf5ac-sej-760x400.webp)
Competitor Backlink Analysis With Python [Complete Script]
Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis.