Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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Google Analytics & Tag Manager Website Redesign Best Practices
When launching a redesign of a website, how do you ensure a seamless Google Analytics and Google Tag Manager transition?
20 Proven Tactics That Will Reduce Your High Website Bounce Rate
These tactics will help you optimize your website user experience to avoid or reduce high bounce rates.
How to Prevent Call Fraud in PPC Campaigns
What’s the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
How to Spy on Your Competitors to Capture Similar Links
Here’s how to figure out which of the links your competitors have earned are worth pursuing.
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What Is a High-Quality Link?
Don’t follow third-party links blindly! Here are the things you need to consider when evaluating link authority.
![Your Guide to Picking the Right Content Marketing KPIs [EBOOK]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/06/content-marketing-kpis-guide-276x244.jpg)
Your Guide to Picking the Right Content Marketing KPIs [EBOOK]
![Your Guide to Picking the Right Content Marketing KPIs [EBOOK]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/06/content-marketing-kpis-guide-100x100.jpg)
Use the right content marketing metrics that truly matter to your business. Download SEJ’s guide on content marketing KPIs.
What Is Artificial Emotional Intelligence & How Does Emotion AI Work?
Discover what artificial emotional intelligence is and how affective computing can help brands craft better marketing messages.
How to Know Your Audience to Master Your Marketing Campaigns
This step-by-step approach will help you get to know your audience and achieve greater SEO success.
![Is Twitter Follower Growth Slowing? [New Data]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/06/twitter-follower-decline-featured-image-276x244.png)
Is Twitter Follower Growth Slowing? [New Data]
![Is Twitter Follower Growth Slowing? [New Data]](https://cdn.searchenginejournal.com/wp-content/uploads/2018/06/twitter-follower-decline-featured-image-100x100.png)
The new follower growth rate of many Twitter accounts has declined. Here’s why it may have happened.
Digital Marketing ROI: 11 Metrics You Must Understand
These metrics will tell you if your digital marketing efforts are successful and where to make adjustments.
4 Key Areas You Should Measure for SEO
Measuring your SEO performance is essential. Find out which metrics you should be tracking to understand what’s working.
How to Set up Google Analytics Goals & 7 Tips to Get Ahead
Learn how to set up Google Analytics goals properly and how you can make the most out of it.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the...
What Is GDPR & How Does It Affect Me?
Find out what GDPR really is, how it might affect your website, and what you need to do to comply.
‘(Not Provided)’: SEO 5 Years Later
It’s been five years since Google took away keyword data. Here are the top six ways to get around it.
LTV or CPA: Which Matters Most When Scaling a Business?
Lifetime value vs. cost per acquisition – find out which is more important to focus on for bottom line growth.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Goo.gl Shutting Down – These are Your Options
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t
Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.
10 Reasons You Should Invest in Call Tracking
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.