Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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How to Use Python to Forecast Demand, Traffic & More for SEO
Forecasting can offer great value in SEO. Here’s how to get data-driven answers about possible trends in organic search using Python.
How to Calculate the ROI of Influencer Marketing Campaigns
It’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.
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Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
How to Set Up Google Analytics Goals & 10 Tips to Get Ahead
Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.
Google Analytics for Shopify Stores: Everything You Need to Know
Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.
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Marketing Productivity: What It Is & How to Measure It
Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.
30 Social Media Metrics That Matter Throughout the Customer Journey
Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.
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7 GA4 Features That Will (Hopefully) Make You Hate It Less
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here.
How to Understand User Behavior With Google Analytics
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how.
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5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
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Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”
Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?
How to Use Machine Learning for SEO Competitor Research
Learn how to use machine learning for more precise, statistically relevant, and scalable SEO competitor research (with tools, code & more).
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How to Create a Winning Content Strategy by Combining GA4 with a BI Tool
Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy.
Google Announces New Reporting Features in GA4
Google has announced new reporting features and changes coming to GA4. Here’s what marketers need to know!
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3 Types of Data Science SEO Teams and How They Work
The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work.
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Getting certified in Google Analytics won’t be easy, but it will help you advance your career. Here’s a walkthrough of the process and benefits.
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Track Your Way to Success With 11 Top Ecommerce SEO KPIs
There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.
3 Important Ways Search Data Can Fuel Your Business
There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.
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SEO’s Place in a Cookieless Web: Is Content the New Cookie?
Losing cookies may impact SEO. Here’s how content as the new cookie might help brands better understand user needs in a cookieless world.
Avoid These 15 Common Google Analytics Mistakes
Simple analytics mistakes can interfere with your SEO reporting. Learn how to avoid the most common Google Analytics mistakes here.
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Everything You Need to Know About Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is an essential part of any business’s online marketing strategy. Turn more users into customers and clients with CRO.
How to Track Total Rankings in Data Studio With BigQuery
Tired of not being able to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack!
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How to Use Website Traffic Analysis for Persona Development
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.
Why Do Search Rankings on Some Keywords Fluctuate So Much?
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
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Content KPIs to Define Success at Every Stage of the Funnel
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
How Paid Search Incrementality Impacts SEO (Does 1+1=3?)
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
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Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
How Enterprise Search + Business Intelligence Reveal Market Pulse
It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that.
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How to Perform an In-Depth Technical SEO Audit
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
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