Marketing Analytics
Learn how to measure and analyze your SEO and digital marketing performance, understand your audience, turn data into actionable insights, and grow more efficiently.
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A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse’s Performance score, and what those metrics mean.
You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
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Enterprise SEO in 2021: The Importance of Insights & Value of Action
How can enterprise SEO contribute to organizations in 2021? Read about the essential role enterprise SEO professionals can take on this year.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
Profit per Click: What It Is & Why You Should Track It
Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that.
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Google Data: Top Holiday Shopping Searches
Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.
13 Reasons Your Website Can Have a High Bounce Rate
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
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Google Shares 16 Stats About Holiday Shoppers
Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.
3 Reasons Why You Need to Integrate CRO with SEO
It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.
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The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?
How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
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12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
Google Data on Most Popular Halloween Costumes
Google reveals what are the most popular Halloween costumes this year, according to trending search data in the United States.
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How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
How to Evaluate the SEO Value of a Piece of Content
Is your content good enough to rank on the SERPs? Here’s how to assess if your content is high-quality and has real SEO value.
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How to Run Automated Lighthouse Audits on WordPress Changes
Learn how exactly WordPress updates can impact your website’s performance. Follow this guide to running on-demand Google Lighthouse audits.
Content Velocity: What It Is, How to Calculate It & Why You Should Care
Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here.
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Cloudflare Announces Free Web Analytics – Even for Non-Customers
Cloudflare announces a free privacy-first web analytics service. It’s free to all, including publishers who are not customers.
4 Essential Tips for Auditing Google Ads Accounts
Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.
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How to Do Keyword Research for SEO: A Step-by-Step Guide
This six-step guide will get you started with keyword research the right way and help build a solid foundation for your SEO campaigns.
Emergence: The Scientific Concept All SEO Pros Should Understand
Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it.
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How to Find Every Orphan Page on Your Website
Learn what orphan pages are, why fixing them is important for SEO, and how to find every orphan page on your site.
6 Ways to Use Google Analytics You Haven’t Thought Of
Is your Google Analytics usage relegated to a few basic, top-level charts? Read this post to learn how you can go beyond surface-level metrics.
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The Most Common Way PPC Ad Budget Is Wasted
Some Google Ads accounts are doomed from reaching their potential right when they launch. The common culprit? Definitions of a conversion.
Thinking Outside the SEO Box: How to Find Global Opportunities Now
Here’s how you can start thinking outside of the SEO box and utilize your existing technical skills to pitch and implement ideas that deliver results.
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What We Learned from Analyzing 98K Ranked URLs in Travel
This analysis paints a picture of what a modern travel sector SERP looks like – with correlative data to measure against.
How to Analyze Google’s Algorithm: The Math & Skills You Need
Ready to analyze Google’s search algorithms and learn all the secrets of ranking? Here’s what you will need to do it correctly.
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The Beginner’s Guide to Google Data Studio
Ready to take data visualization to the next level? This guide to Google Data Studio will help you get started.
Google Analytics Shifts More Data Privacy Control to Marketers
Google Analytics announced new data privacy settings that gives additional data collection control to marketers.
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41% of Google’s First Page Contains Links to Google Products
Results of a recent study show nearly half of the first page of Google’s search results is made up of links to its own products.
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