Kayle Larkin

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Favorite Tools

About

Kayle Larkin has been designing search marketing campaigns since you had to be invited to Gmail.

She started a white label SEO company in 2015 partnering with inbound marketing, advertising and affiliate agencies to provide audience analysis and keyword research that gets to the root of what, why and where people search online.

When not pouring over spreadsheets Kayle can be found exploring the Great PNW with her family.

I am awesome at

SEO, International SEO, PPC, Content Marketing, Audience Analysis, Keyword Research, Data Visualization

Favorite Tools

Ahrefs, Google Keywords Planner, Asana

Content Marketing·Marketing Analytics

How to Measure Content Marketing Success Using Google Data Studio

Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.

Kayle Larkin
5/21/2020
5.8K Reads
442 shares

Digital Experience

How to Increase Ecommerce Sales with a Usability Study

Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.

Kayle Larkin
4/27/2020
1.2K Reads
246 shares

Digital Experience·Digital Advertising

The Right Marketing Channel Allows You to Pivot Quickly

Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.

Kayle Larkin
4/11/2020
1.2K Reads
261 shares

Marketing Analytics·SEO

Why an Audience Analysis Is Necessary to SEO

Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.

Kayle Larkin
3/9/2020
8.4K Reads
701 shares

Enterprise SEO Guide

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