Is Using Google Analytics A Search Ranking Factor?
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look.
About
Kayle Larkin has been designing search marketing campaigns since you had to be invited to Gmail.
She started a white label SEO company in 2015 partnering with inbound marketing, advertising and affiliate agencies to provide audience analysis and keyword research that gets to the root of what, why and where people search online.
When not pouring over spreadsheets Kayle can be found exploring the Great PNW with her family.
Articles
Google Search Console: Is It A Ranking Factor?
You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in.
Crawl Errors And Crawl Budget: Are They Ranking Factors?
You may wonder: Is how well Google can crawl my website a ranking factor? Find out the answer here.
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.
Are Breadcrumbs A Google Ranking Factor?
Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too?
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.
Is Fresh Content A Google Ranking Factor?
To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings.
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say.
Are Nofollow Links A Google Ranking Factor?
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth?
On-Site Search Best Practices For SEO & User Experience
Make sure your on-site search helps convert site visitors into customers with these SEO best practices.
Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO
In this week’s Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages.
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
How Freshness Works (And How To Get It To Work For You)
How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users.
Google’s May 2022 Core Update: What’s the Impact So Far?
Winners and losers of Google’s May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes.
13 Must-Have Elements Of An Exceptional Blog Post
Why are the vast majority of blogs not delivering strong marketing results? Find out as we break down the 13 essential elements of a blog.
What Is The Difference Between Search Queries And Keywords?
Leverage your audience’s actual search queries to inform your keyword research with this three-step process.
SEJ Exclusive: Surfer SEO Unveils New Semrush Integration
Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration.
5 Amazing Landing Page Examples To Inspire Your Own
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples.
5 Times You Absolutely Must Hire An SEO Pro
A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO.
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why
What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights.
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now?
Learn GA4: 17 Top Guides & Educational Resources
Whether you’re new to Google Analytics, or a seasoned analyst, there’s something new to learn. Get moving in the right direction with these top guides.
Getting Started With GA4: These 4 Tips Will Get You Up & Running
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions.
B2B Content Marketing: How to Define & Track 7 Key Goals
To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how.
Get to Know Google Analytics 4: A Complete Guide
Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here.
How To Calculate, Audit & Improve Bounce Rate For SEO Success
Bounce rate may not be a Google ranking factor, but it still matters in SEO. Learn how to calculate, audit, and improve it here.
Google Analytics for Shopify Stores: Everything You Need to Know
Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics was not intended to do everything. Here are 5 things GA can’t tell you and how to get the missing information.