SEO Pulse
Get your weekly SEO Pulse recap covering the latest algorithm changes, optimization strategies, and search marketing insights.
Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse
Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features.
Google Expands Preferred Sources, Pichai Addresses AI Overviews
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail’s pull on AI Mode brand visibility, and new ad formats arrive.
Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse
Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt.
GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts.
Google Core Update Reshuffles Winners, AI Search Expands Links – SEO Pulse
Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources.
Google Earnings Show AI Search Impact While Clicks Get Tested – SEO Pulse
Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week’s SEO Pulse.
Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse
Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google’s March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles.
Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse
Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs.
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.
AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse
In SEO Pulse: AI Overview citations drift further from traditional rankings as AI search expands and platforms clarify how content appears in AI answers.
Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse
This week’s SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic.
Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply.
Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse
The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams.
Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices.
SEO Pulse: Google Explores AI Opt-Outs, Gemini 3 Powers AIOs
This week’s SEO Pulse covers potential opt-outs from AI search, deeper AI Overviews integration, and what model tradeoffs mean for content workflows.
SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search
This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search.
SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns
This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.