SEO Pulse
Get your weekly SEO Pulse recap covering the latest algorithm changes, optimization strategies, and search marketing insights.
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.
Google Spam Update, Image Search Data In GSC – SEO Pulse
Google’s September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
Google Search Redesign, Business Profile Post Views – SEO Pulse
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
Search Console AI Reports Go Global, Mueller On Recovery – SEO Pulse
Google says Search Console AI reports are now worldwide, and John Mueller weighs in on recovery timing, markdown for AI crawlers, and sitemap cache-busting.
Judge Questions Google AI, Spam Update Fallout – SEO Pulse
This week’s SEO Pulse covers Google’s AI publisher dispute, spam update fallout, the GEO debate, AI citation gaps, and ChatGPT’s Reddit behavior in search.
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse
Google’s August spam update rolls out as generative UI reaches AI Overviews, websites get a new button, and Reddit’s ChatGPT citation share falls.
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse
Google Analytics adds campaign benchmarking, new data on ChatGPT’s index search index, and Google refiles its SerpApi claims with new terms.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance.
Search Growth Slows, Publishers Weigh Leaving Google – SEO Pulse
A court dismisses Google’s DMCA claims against SerpApi, the EU fines Google €890 million, major publishers weigh leaving Google, and Search growth eases.
Google On Canonical Fixes, Mueller On Hidden Link Pitfalls – SEO Pulse
Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI.
Google Adds Social Reporting; Mueller Warns Against Markdown – SEO Pulse
Google rolls out Search Console reports for social posts, updates product markup guidance, and warns against building separate markdown pages for AI.
Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse
Where AI Overview clicks go, what agents skip on sites they can’t read, and who’s leaving Bing, plus the rest of the week’s search news.
Google Spam Update Rolls Out, AI Manipulation In Scope – SEO Pulse
Five search developments this week: a spam update, AI impression counts, CTR data, Similarweb’s branded search findings, and Google’s tool access stance.
AI Citation Share Ships, New Data Doubts LLMS.txt – SEO Pulse
Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking.
Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse
Reddit gains ground after the May core update, new zero-click data lands, Google updates its SEO guidance, and Business Profile data comes to Analytics.
Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse
Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features.
Google Expands Preferred Sources, Pichai Addresses AI Overviews
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail’s pull on AI Mode brand visibility, and new ad formats arrive.
Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse
Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt.
GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts.
Google Core Update Reshuffles Winners, AI Search Expands Links – SEO Pulse
Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources.
Google Earnings Show AI Search Impact While Clicks Get Tested – SEO Pulse
Google repeats the bounce clicks claim. Alphabet and Microsoft report from the revenue side. More in this week’s SEO Pulse.
Google’s Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In – SEO Pulse
Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.
Core Update Done, GSC Bug Fixed, Mueller On Gurus – SEO Pulse
Google’s March core update finished rolling out. A Search Console bug inflated impressions for nearly a year. Pichai warns AI will break software security.
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Google’s March core update is rolling out. Illyes explains Googlebot’s crawling architecture, and Gemini referral traffic doubles.
Google Tests AI Headlines, Rolls Out Spam Update – SEO Pulse
Google tests AI headline rewrites in Search, completes the March spam update in under 20 hours, and adds AI content labeling to structured data docs.
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
In SEO Pulse: Google opens Personal Intelligence to free users, Illyes clarifies crawl limits, and new data adds context to AIO and traffic trends.
AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse
In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated brand segmentation.