Social Media Advertising

Learn how to create effective ad campaigns on the top social media networks. Get actionable advice on Facebook Ads, Instagram Ads, and more.

Meta Announces AI-Powered Tools To Streamline Ad Processes

By Kristi Hines

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes.

3 min read
3.7K Reads
May 12, 2023

Reddit Marketing: A Guide To Getting It Right

By Sean Johnston

Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work.

8 min read
1.6K Reads
May 11, 2023

LinkedIn Ads: A Complete Guide For Beginners

By Ashley Segura (Ward)

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them.

9 min read
20K Reads
Feb 22, 2023

Key Insights From TikTok In The What’s Next 2023 Trend Report

By Greg Jarboe

Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report.

9 min read
6.0K Reads
Jan 13, 2023

6 Social Advertising Tips For Financial Brands

By Atul Jindal

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact.

11 min read
2.3K Reads
Nov 17, 2022

Meta Announces Instagram Explore Home Ads Placement Via Marketing API

By Roger Montti

Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API

2 min read
6.0K Reads
Nov 13, 2022

Meta Ads Automation: An Advertiser’s Guide

By Sean Johnston

With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.

12 min read
4.8K Reads
Nov 10, 2022

The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]

By Shannon Phelps

In this ebook, you’ll discover the PPC trends that will matter the most in 2023.

2 min read
6.8K Reads
Nov 8, 2022

How To Optimize TikTok Ads Like A Pro: The 5-Step Guide

By David Morneau

Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps.

11 min read
3.3K Reads
Oct 18, 2022

News
Twitter

Twitter Ads Suspended By Top Brands Because Of Child Exploitation

By Roger Montti

Top brands suspend advertising after ads shown next to solicitations for child porn

5 min read
3.1K Reads
Sep 29, 2022

Getting Started With Reddit Advertising: What You Need To Know

By Sean Johnston

Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide.

9 min read
23K Reads
Sep 13, 2022

Paid Social Media: A Guide To Social Advertising Success

By Jason J. Zotara

To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how.

8 min read
6.5K Reads
Aug 18, 2022

How To Use Paid Search & Social Ads For Promoting Events

By Lisa Raehsler

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

6 min read
6.0K Reads
Aug 17, 2022

5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

By Sean Johnston

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn.

11 min read
8.9K Reads
Jul 5, 2022

TikTok Shopping 101: Everything You Need To Know

By Jason J. Zotara

While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.