Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Before that, he was the VP, Operations with Bruce Clay, Inc, one of the oldest digital marketing agencies in the United States where he lead the operations for organic and paid search, social, content and design.
Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and large businesses improve their digital marketing efforts. During this time, he worked through Microsoft’s SMB and startup incubator programs to advice dozens of early-stage and growth-stage startups from Coast to Coast. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: “How To Make Money With Your Blog” and “Turn Clicks Into Customers”.
What it means to “rank” is changing. Here are five ways to win in the future of intelligent search.