PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Firefox URL Tracking Removal – Is This A Trend To Watch?
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing?
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
Microsoft Advertising Shares Holiday Season Marketing Playbook
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison.
One-On-One With DuckDuckGo: Inside The Private Search Alternative
In an exclusive interview, DuckDuckGo details its privacy-focused ad partnership with Microsoft, which aims to rethink digital marketing without compromising user privacy.
Microsoft Advertising Updates: More Emails About Non-Compliant Ads
Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved.
Mastering PPC In 2024: Trends To Inform Your Strategy
Download our PPC Trends 2024 ebook, featuring insights from 13 industry experts. Discover what to focus on and avoid for a successful year ahead.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Google Ads Rolls Out Generative AI Features To Performance Max
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Customer Scoring For Agencies: How To SQL Your PPC Customers
Discover the power of SQLing your PPC customers for agency success.
Google Performance Max Evolves With New “Search Themes” Feature
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Google To Begin Testing IP Protection Privacy Feature In Chrome
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
What Is PPC Management – Do You Need It?
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads
Discover 9 secrets to achieve peak account performance in both ad networks.
Microsoft Advertising Releases Holiday Season Marketing Guide
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
6 Audience Ads Updates From Microsoft Advertising
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
5 PPC Tips For Technology Companies
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Emails Show Google Search & Ad Execs Working Together To Increase Ad Revenue
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
Microsoft Advertising Introduces 3 New Generative AI Solutions
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
Google Ads Updates Misrepresentation Policy To Strengthen Standards
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.