PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Search, Chrome & Ad Execs Plotted To Increase Ad Revenues
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links
Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.
5 PPC Tips For Technology Companies
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Microsoft Advertising Introduces 3 New Generative AI Solutions
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.
Google Ads Updates Misrepresentation Policy To Strengthen Standards
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.
Microsoft Bing & Wix Announce IndexNow Integration
Wix partners with Microsoft to bring accelerated content indexing to millions of premium users via IndexNow.
Google Ads Automatically Created Assets Available In 8 Languages
Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.
Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals
Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.
Google Apologizes As Automated GA4 Transition Surprises Advertisers
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.
6 Ways To Optimize Your PPC Performance
Discover 6 strategies and ideas to enhance your account performance.
How To Install The Google Tag For Conversion Tracking
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
How Important Is The Keyword In Paid Search?
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
YouTube Announces AI-Powered Creative Guidance In Google Ads
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://www.searchenginejournal.com/wp-content/uploads/2023/07/google-ads-benchmarks-64c8ec973e153-sej-384x240.png)
What Are Good Google Ads Benchmarks In 2023? [STUDY]
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ.
Google Updates Policy On Cryptocurrency Ads
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.
Microsoft Introduces Audience Features In Advertising Editor & More
Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.
5 Reasons Why Your PPC Leads Are Not Converting
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists.
Google Fights Back Against Misleading Ads With New Policy
Google introduces “Limited Ads Serving,” a policy to enhance ad transparency, build user trust, and curb misleading advertisements.
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads
Harness first-party data to gain a deeper understanding of your audience, leading to more personalized and relevant campaigns.
Google Automatically Upgrading Vehicle Ads To Performance Max
Google is automatically upgrading vehicle ad campaigns to Performance Max starting in September.
How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide.
Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation.
How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog.
Is Google Collecting Children’s Data For Ads? New Report Sparks Concern
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws.
5 Best Google Ads Alternatives To Diversify & Grow
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads.