About

Entered the online marketing industry in 2005 – starting out in the SEM world. Currently he is the VP of Search & Biddable Media for 9RoofTops | Cogniscient Media. Prior, Jonathan had run search marketing teams for Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, Qdoba, Bookit.com and Abbvie. You may of seen some of his presentations on brand safety, mobile, programmatic and multi-screen marketing at conferences like Search Insider Summit, SMX and Digital Summit.

Passionate about highly regulated industries (Pharma, Healthcare, Finance) as well as ensuring brand safety for advertisers.

I am awesome at

Local Search, PPC, YouTube, MSAN, GDN, Media Analytics

Favorite Tools

SEMRush, Spyfu, Google Analytics, Google Keywords Planner, Unbounce, Hootsuite, Sprout Social, TweetDeck, Google docs, Trello

Marketing Analytics·Paid Search

How Paid Search Incrementality Impacts SEO (Does 1+1=3?)

SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.

Jonathan Kagan
3/18/2021
12K Reads
7 min read

Paid Search·YouTube

How to Use YouTube Ads to Support SEM: A Step-by-Step Guide

Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.