About

Entered the online marketing industry in 2005 – starting out in the SEM world. Currently he is the VP of Search & Biddable Media for 9RoofTops | Cogniscient Media. Prior, Jonathan had run search marketing teams for Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, Qdoba, Bookit.com and Abbvie. You may of seen some of his presentations on brand safety, mobile, programmatic and multi-screen marketing at conferences like Search Insider Summit, SMX and Digital Summit.

Passionate about highly regulated industries (Pharma, Healthcare, Finance) as well as ensuring brand safety for advertisers.

I am awesome at

Local Search, PPC, YouTube, MSAN, GDN, Media Analytics

Favorite Tools

SEMRush, Spyfu, Google Analytics, Google Keywords Planner, Hootsuite, Sprout Social, TweetDeck, Google docs, Trello

Paid Search

Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.

Jonathan Kagan
11/4/2020
9.0K Reads
8 min read

Paid Search·Digital Advertising

Remember When Keywords Mattered Most in PPC? Well, That’s Changing

Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.

Jonathan Kagan
9/2/2020
7.1K Reads
8 min read

Digital Experience·Paid Search

How to Weed Out Less Qualified Audiences from Your PPC Campaigns

Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.

Jonathan Kagan
7/1/2020
3.3K Reads
7 min read

Paid Search

Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns

Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.

Jonathan Kagan
5/6/2020
1.6K Reads
10 min read

Paid Search·Digital Advertising

Why Bing Should Be First in Your Healthcare Search Strategy [DATA]

We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.

Jonathan Kagan
3/4/2020
9.7K Reads
6 min read

Digital Advertising·YouTube

Auditing & QA: Preventing GDN & YouTube Disasters

Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.

Jonathan Kagan
1/28/2020
1.3K Reads
6 min read

The Biggest PPC Trends of 2021

About

I am awesome at

Favorite Tools

Subscribe to SEJ