Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.