How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
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Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
How to Weed Out Less Qualified Audiences from Your PPC Campaigns
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-276x244.png)
Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-100x100.png)
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.