Embark on an unconventional exploration of the Performance Max vs. Search dilemma.
Entered the online marketing industry in 2005 – starting out in the SEM world. Currently he is a Director of Search & Media Strategy for Amsive Digital. Prior, Jonathan had run search marketing teams for 9Rooftops, Mediacom, Forbes, and Digitas. Overseeing enterprise search operations for clients that included American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, Qdoba, Bookit.com and Abbvie. You may of seen some of his presentations on brand safety, mobile, programmatic and multi-screen marketing at conferences like Search Insider Summit, SMX and Digital Summit.
Passionate about highly regulated industries (Pharma, Healthcare, Finance) as well as ensuring brand safety for advertisers.
Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend.
Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.
Do match types still matter? And if they do, which type is the most important one for your business needs?
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide.
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.