![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/brand-search-2-622f3cbf903f4-sej-276x244.png)
![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/brand-search-2-622f3cbf903f4-sej-100x100.png)
Being present on brand terms remains incredibly important. Here’s what you can do with brand search to cater to different audiences in a cost-effective manner.
How do you plan for the year ahead when your historic data is in shambles? Here are some tips for SEM planning despite the pandemic.
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them.
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try.
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
Not everyone seeing your ad is truly qualified. Learn how to decide just who is worthy enough to see your ads in the first place.
Looking to reenter your PPC ads back into the SERPs? Here are tips to get your paid search campaigns up and running.
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-276x244.png)
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-100x100.png)
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.