Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Learn the ropes of digital advertising for effective and successful execution.
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.
Alphabet’s Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges.
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
In this ebook, you’ll discover the PPC trends that will matter the most in 2023.
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.