Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Google Unveils Digital Marketing Playbook Amidst Privacy Changes
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
Google Ads Requirements: Update For EEA & UK
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.
Alphabet Q1 2023 Earnings: Slower Search Growth, YouTube Downturn
Alphabet’s Q1 2023 earnings reveal modest growth, restructuring, and Google Cloud profitability amid search and YouTube challenges.
What Advertisers Need To Know About The ‘AMERICA Act’ Bill
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition.
How To Keep Your Job Safe From ChatGPT & AI
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
![The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]](https://www.searchenginejournal.com/wp-content/uploads/2022/11/ppc-trends-featured-image-slider-63631ece889e4-sej-384x202.jpg)
The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]
In this ebook, you’ll discover the PPC trends that will matter the most in 2023.
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners.
6 Keys Your Business Needs To Win With Your Marketing Agency
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.
Google Makes Audio Ads Available To All Advertisers
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
Studies show click bots and fraudulent traffic are widespread, but Google remains slow to react. This problem is more widespread than marketers might assume.
Picking The Right SEM Operation: Legits Vs. Hacks
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts.
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
Google Gives Third-Party Cookies Another Year
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.
How Do Enterprise & SaaS Marketing Software Solutions Differ?
How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.
Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit
Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.
10 Remarketing Tools For Reengaging & Winning The Conversion
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
Metaverse Primer For Marketers: How We Got Here & Where We Go Next
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here’s what you need to know with examples from various brands.
7 Things You Need To Know About The Digital Services Act (DSA)
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here.
TikTok Ads For Beginners: A Complete Guide & Steps To Success
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign.
YouTube Adds New Connected TV Capabilities
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy.
AdSense Pausing Monetization On Some Ukraine Related Topics
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine
Amazon Raises Affiliate Commission Rates
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages?
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips
New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed.