How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Discover how automation layering can help advertisers better manage PPC campaigns.
Here are four important things to know about automated bid management that you may be unaware of.
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.