How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
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3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score, how they calculate it, and how PPC advertisers can improve it.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
You’re Doing PPC Ad Tests Wrong – This Script Will Help
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
3 Tips for Surviving 2019, the Year of Automated PPC
These three high-level action items related to automation and tools should be on your agenda to consider this year.
A Bing Ads Script for Maintaining Monthly Account Budgets
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
A Bing Ads Script for Checking Account Quality Score
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
Find Out If You’re Impacted by Google’s Changes to Exact Match
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.