Frederick Vallaeys
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Frederick Vallaeys



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Frederick Vallaeys is a Co-Founder of which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.

He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).

He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for, and; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.


From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.

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