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Frederick Vallaeys

Frederick Vallaeys

About
I am awesome at

About

Frederick Vallaeys is a Co-Founder of Optmyzr.com which offers a Historical Quality Score Tracker, One-Click AdWords Optimizations, a custom report builder and unique big data insights to make account managers more efficient. He is also a partner at SalesX, a PPC agency that helps clients grow their companies with AdWords.

He was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).

He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition”; he writes monthly blogs for searchenginejournal.com, and searchengineland.com; and he is a frequent speaker at SMX Advanced, PubCon, HeroConf, and SES.

I am awesome at

PPC

Find Out If You’re Impacted by Google’s Changes to Exact Match

Paid Search·Tools

Find Out If You’re Impacted by Google’s Changes to Exact Match

Find Out If You’re Impacted by Google’s Changes to Exact Match

Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.

Frederick Vallaeys
9/13/2018
3.5K Reads
550 shares

How to Block Poor Performing Ad Placements in Apps Using a Script

How to Block Poor Performing Ad Placements in Apps Using a Script

How to Block Poor Performing Ad Placements in Apps Using a Script

Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.

Frederick Vallaeys
8/9/2018
1.3K Reads
449 shares

Google Shopping Now Solves 4 Critical Problems Retailers Face

Google Shopping Now Solves 4 Critical Problems Retailers Face

Google Shopping Now Solves 4 Critical Problems Retailers Face

Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.

Frederick Vallaeys
7/12/2018
1.9K Reads
416 shares

Are the Days of Human-Managed PPC Numbered?

Are the Days of Human-Managed PPC Numbered?

Are the Days of Human-Managed PPC Numbered?

Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.

Frederick Vallaeys
5/10/2018
3.4K Reads
434 shares

3 Scripts for Automating AdWords Reports in Spreadsheets

Paid Search·Tools

3 Scripts for Automating AdWords Reports in Spreadsheets

3 Scripts for Automating AdWords Reports in Spreadsheets

If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.

Frederick Vallaeys
4/12/2018
4.5K Reads
718 shares

Digital Advertising·YouTube

How to Use Automation to Ensure Brand Safety for Your YouTube Ads

Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.

Frederick Vallaeys
3/12/2018
901 Reads
395 shares

5 Things You Could Be Automating with AdWords Scripts

5 Things You Could Be Automating with AdWords Scripts

5 Things You Could Be Automating with AdWords Scripts

Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.

Frederick Vallaeys
2/8/2018
5.5K Reads
721 shares

5 Ways to Automate More of Your PPC This Year

5 Ways to Automate More of Your PPC This Year

5 Ways to Automate More of Your PPC This Year

Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.

Frederick Vallaeys
1/11/2018
3.1K Reads
754 shares

Quality Score Update: What You Need to Know

News·Paid Search

Quality Score Update: What You Need to Know

Quality Score Update: What You Need to Know

With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free...

Frederick Vallaeys
9/9/2016
5.5K Reads
1.2K shares

6 Costly Mistakes to Avoid With Shopping Campaigns

6 Costly Mistakes to Avoid With Shopping Campaigns

6 Costly Mistakes to Avoid With Shopping Campaigns

Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you...

Frederick Vallaeys
8/20/2014
15K Reads
128 shares

AdWords Scripts For MCC: How to Detect Account Anomalies Automatically

AdWords Scripts For MCC: How to Detect Account Anomalies Automatically

If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all...

Frederick Vallaeys
7/11/2014
3.8K Reads
182 shares

What You Need to Know About AdWords Quality Score From a Former Googler

What You Need to Know About AdWords Quality Score From a Former Googler

What You Need to Know About AdWords Quality Score From a Former Googler

This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of...

Frederick Vallaeys
6/10/2014
13K Reads
566 shares