Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
3 Things Totally Upending What a ‘PPC Manager’ Really Is
Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here’s why.
3 Smartest Ways to Spend Your Google Ad Credits
Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.
8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
How to Structure a PPC Campaign in the Age of Automation
Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
What Google SafeSearch Teaches Us About Doing Better PPC
Discover how automation layering can help advertisers better manage PPC campaigns.
4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management that you may be unaware of.
Do These 3 Things Before Google Changes How Keyword Match Types Work
Use these tips to take the best advantage of Google Ads’ latest change on keyword match types.
Why Last-Click Attribution Is Killing Your PPC Performance
Last-click attribution might be killing your PPC performance. Here’s what you can do about it.
Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons
Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth a try.
How to Optimize Google Ads When Average Position Disappears
These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
You’re Doing PPC Ad Tests Wrong – This Script Will Help
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
The Year of Automated PPC: 3 Survival Tips
These three high-level action items related to automation and tools should be on your agenda to consider this year.
A Bing Ads Script for Maintaining Monthly Account Budgets
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
A Bing Ads Script for Checking Account Quality Score
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
Find Out If You’re Impacted by Google’s Changes to Exact Match
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Google Shopping Now Solves 4 Critical Problems Retailers Face
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
3 Scripts for Automating AdWords Reports in Spreadsheets
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
5 Things You Could Be Automating with AdWords Scripts
Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.
5 Ways to Automate More of Your PPC This Year
Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.