These metrics can replace ‘average position’ on Google Ads and help you better optimize your PPC account.
Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.
These three high-level action items related to automation and tools should be on your agenda to consider this year.
This free Bing Ads script can help keep your managed accounts under a maximum monthly budget.
Use this Bing Ads script to calculate your account quality score and see how it progresses over time.
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
Do Google Ads’ changes to exact match targeting impact your ad campaigns? Here are three ways to find out.
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.
Have you transitioned your Product Listing Ads to Google’s new campaign type, Shopping campaigns, yet? If not, what are you...
If you’re anything like me, one of your least favorite parts of working on AdWords is taking care of all...
This is my first blog post for Search Engine Journal. I plan to blog once a month on the topic of...