Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
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Want better SEO results for the lowest possible cost? Here are the 109 best free SEO tools you can find.
Tools can make decisions, but the humans behind them can’t be replaced. Learn how tech-savvy SEO pros can work effectively with automation.
Be on your way to better PPC results. Just use these seven Google Ads shortcuts to help you save time and give you insights faster.
Google is officially moving the Rich Results Test out of beta now that it fully supports all Google Search rich results features.
In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-276x244.png)
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-100x100.png)
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought.
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.
Google is expanding its Business Messages feature in Search and Maps, giving businesses more ways to receive messages and new ways to reply.
Learn tips for identifying seasonal trends and how to employ four effective tactics for increasing revenue during non-peak months.
Google is working on a way to combine data from Search Console and Analytics together in one report that is accessible from either service.
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool to use with this guide.
Google has released a new Chrome extension that makes it easier for people to link to specific pieces of text within a page.
Google explains how to read, and take action on, the information found in the manual action report in Search Console.
There are seemingly endless plugins for WordPress. Knowing the seven that are crucial for UX, resources, and SEO reasons can help up your game.
Google is updating the Search Console Performance Report with data related to the performance of recipe rich results.
Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.
Bing’s new Site Scan tool gives site owners an easy way to check for technical issues that may be negatively impacting performance in search engines.
Bing Webmaster Tools just got an upgrade. Check out this quick guide on how to navigate the new Webmaster Tools user interface.
Build your own custom Python script to automate the measurement of key speed and performance metrics for your site.
