Discover the on-page factors that can make or break your SEO success.
Plenty of elements on your own website can help you get the rankings and traffic you want. But are you optimizing them right?
Search Engine Journal’s ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages’ visibility on the SERPs.
On-page optimization should be constantly prioritized – smart SEO practitioners know this.
In partnership with Moz and WebCEO, we created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals.
EXPERT AUTHORS INCLUDE: Aleh Barysevich, Anna Crowe, Brian Harnish, Kristi Kellogg, Ron Lieback, Corey Morris, Alex Valencia, Ashley Ward, and Amelia Willson.
What is on-page SEO?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
Why is on-page SEO important?
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.