Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
![The State of SEO With SEJ’s Ben Steele [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/11/sejshow-thumbnail-ep293-637d21777c3ad-sej.jpg)
If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO.
![Scarcity Marketing & The Fear of Missing Out [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/11/sejshow-thumbnail-ep292-63652ff3f2736-sej.jpg)
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more.
![The Future of Programmatic: Transparent & Value Driven [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-thumbnail-ep291-63604243ccb73-sej.jpg)
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
![SEO Data And New Opportunities [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-thumbnail-ep290-635b4c47c36f6-sej.jpg)
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that.
![How To Leverage Amazon Prime Day To Grow Sales [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-thumbnail-ep289-634db24d3d2e7-sej.jpg)
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon?
![Current Trends in Email Marketing: Tips & Pitfalls [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-thumbnail-ep288-633fb970705f4-sej.jpg)
Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today.
![The Death & Afterlife of Content Marketing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-thumbnail-ep287-633edaef1301f-sej.jpg)
Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts.
![Seamlessly Integrating SEO For Product Launches [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/09/sejshow-thumbnail-ep286-63333ec7b27c4-sej.jpg)
How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot’s Aja Frost & Justin Champion shared their insights.
![What’s REALLY Working In SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/09/sejshow-thumbnail-ep285-631b516041ec2-sej.jpg)
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics.
![SEO For Ecommerce & The Future Of Google Shopping [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-thumbnail-ep284-630f6b0bcd467-sej.jpg)
Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more.
![​​Marketplace Marketing, Management, & SEO Tactics [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-thumbnail-ep283-6307b79c9c776-sej.jpg)
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights.
![Modern PPC Opportunities & Challenges [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-thumbnail-ep282-63040ff441cf0-sej.jpg)
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
![Google Analytics 4 – More Than SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-thumbnail-ep281-62fa9bb190d2d-sej.jpg)
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.
Is headless CMS faster? Should you be making the switch? What benefits does headless offer? Lidia Infante explains on this episode of the SEJ Show.
![Schema Strategy – How To Get More From The SERPs [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/07/sejshow-thumbnail-ep279-62e1aa80bb102-sej.jpg)
Want to own more of the SERPs? Been eyeing certain rich features, but just can’t seem to make them yours? Martha van Berkel can help.
![Google Analytics 4 – Everything You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/07/sejshow-thumbnail-ep278-62cb68a7143a1-sej.jpg)
Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.
![TLD Experimentation & Authority Building with Publishing and SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/07/sejshow-thumbnail-ep277-62c47030c0c67-sej.jpg)
How the heck is Jon Henshaw ranking .reviews and .news sites without hardly trying? He reveals all in this episode of the SEJ Show.
![The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/06/sejshow-thumbnail-ep276-62b5e19b2012a-sej.jpg)
Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show.
![Growth Marketing vs SEO – Is There A Difference? [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/06/sejshow-thumbnail-ep275-62a238e74bc5b-sej.jpg)
Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how.
![How To Dominate Google Merchant Center [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep274-6293bf89164aa-sej.jpg)
Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show.
![Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep273-62913492371be-sej.jpg)
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.
![How A Solid Content Strategy Can Empower Your Team [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep272-6287d9de0cec8-sej.jpg)
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep271-627d34db4bfdd-sej.jpg)
“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons.
![Mastering SEO Within Google’s SERPs [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep270-627020b9cd285-sej.jpg)
Learn how to optimize your title tags and other page elements to better target the right SERP features.
![How To Optimize LinkedIn For Better Connections & More Leads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep269-6266d8d343b85-sej.jpg)
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show.
![The Importance Of First Party Data Activation [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep268-6261997e7f559-sej.jpg)
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
![Marketing In The Metaverse [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep267-62574450c2296-sej.jpg)
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar?
![How to Pick the Most SEO Friendly CMS For Your Website [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep266-6246463a900a3-sej.jpg)
CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here’s what you need to know.
![Ask A PPC Live 2022 With Navah Hopkins [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep265-6230fa4d7d961-sej.jpg)
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
![B2B Content Strategies for SEO & Beyond [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep264-copy-624309794f3de-sej.png)
Get the latest tips and insights for a powerful B2B content marketing strategy.