Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
![How A Solid Content Strategy Can Empower Your Team [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep272-6287d9de0cec8-sej.jpg)
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep271-627d34db4bfdd-sej.jpg)
“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons.
![Mastering SEO Within Google’s SERPs [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/05/sejshow-thumbnail-ep270-627020b9cd285-sej.jpg)
Learn how to optimize your title tags and other page elements to better target the right SERP features.
![How To Optimize LinkedIn For Better Connections & More Leads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep269-6266d8d343b85-sej.jpg)
How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show.
![The Importance Of First Party Data Activation [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep268-6261997e7f559-sej.jpg)
How does the loss of third-party cookies affect marketing & sales? What about Shopify merchants? How can we get more first-party data?
![Marketing In The Metaverse [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/04/sejshow-thumbnail-ep267-62574450c2296-sej.jpg)
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar?
![How to Pick the Most SEO Friendly CMS For Your Website [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep266-6246463a900a3-sej.jpg)
CMS can be a solid foundation for your SEO efforts. How do you find the best one? Here’s what you need to know.
![Ask A PPC Live 2022 With Navah Hopkins [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep265-6230fa4d7d961-sej.jpg)
Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.
![B2B Content Strategies for SEO & Beyond [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep264-copy-624309794f3de-sej.png)
Get the latest tips and insights for a powerful B2B content marketing strategy.
![Faster, More Complete Content: How To Rank More In Less Time [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/sejshow-thumbnail-ep263-62430d520efb0-sej.jpg)
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show.
![Google Analytics: What’s A Good Bounce Rate In 2022? [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep262-62009bbb87435-sej.jpg)
Learn your actual best bounce rate, break out of the comparative mindset and truly improve your business’ growth.
![The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/02/sejshow-thumbnail-ep261-62008eb1b550d-sej.jpg)
Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy.
Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first.
![Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep259-61e09de4cb5e3-sej.jpg)
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.
![The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep258-61e1d8802828c-sej.jpg)
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
![SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep257-61ddf0f346dc2-sej.jpg)
With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022.
![Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/01/sejshow-thumbnail-ep253-copy-61d8c7c4a0ac5-sej.jpg)
Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing.
![Using Google Trends To Optimize Your Content Strategy Timing [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep252-61b40f09803cd-sej.jpg)
Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool.
![SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep254-61b2178bb85ec-sej.jpg)
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it’s shaking up SEO.
![How Neeva is Creating A Search Experience Without Ads [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/12/sejshow-thumbnail-ep251-61aa9045b1a4d-sej.jpg)
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more.
![Top Video SEO Strategy Tips [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep253-61b2164d5a301-sej.jpg)
Want to improve your YouTube or video SEO and rank your video content? Here’s what you need to know.
Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.
![WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep249-619680928b2aa-sej.jpg)
Many large organizations already know WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful?
![How to Make WordPress Optimization Easier & More Effective [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep248-copy-618ab13af25cc-sej.jpg)
Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach.
![State of SEO: Top Insights [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/11/sejshow-thumbnail-ep247-6182a35e45b30-sej.jpg)
Developing a good report requires the right people, getting good data, building your audience, and reaching them in various ways. Learn how we did it.
![Google Ranking Factors: Fact vs. Fiction [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep246-617987f82e4e9-sej.jpg)
Google ranking factors are a hot topic in the SEO industry. We’re talking about a few key ranking factors and what it means for you.
![How to Use Snapchat In Your Marketing Campaigns [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep245-617329626c7fe-sej.jpg)
Snapchat is more than a social network. It’s a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features.
![How to Make Pinterest Profitable for You [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep244-6169ef4179acb-sej.jpg)
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest.
![Prioritizing Technical SEO Issues [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep243-616121806e1e6-sej.jpg)
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going...
![Product-Led SEO [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-thumbnail-ep242-615cb13d50007-sej.jpg)
Eli Schwartz, author of “Product-Led SEO,” joins Loren Baker to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.