Your Guide to Google E-A-T & SEO

“How do I create content that Google wants?”

That’s a question we hear a lot as SEO professionals.

Your website runs on content. It fuels Google to rank your site well by building Expertise, Authoritativeness, and Trustworthiness – that’s what E-A-T stands for. You’ve got to make every piece of content count.

This guide will help you get there.

Your Guide to Google E-A-T & SEO will help answer questions like:

  • What is E-A-T, and why does it matter?
  • Is E-A-T a ranking factor?
  • How do Google’s Search Quality Rater’s Guidelines influence the content you’re writing?
  • How to implement structured data to support your content?
  • How do I build links with an E-A-T mindset?

To answer these questions, you need to understand how Google’s algorithm works with E-A-T. But, we know you’re all so busy so we created Your Guide to Google E-A-T & SEO.

Together with our partners, 1SEO, PureLinq, and Rock Content, this guide will help you boost your Expertise, Authoritativeness, and Trust for greater SEO success.

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Read this Search Engine Journal ebook to learn:

  • What E-A-T is and why it’s important. Understand what exactly E-A-T is, why it’s important for SEO, and if it is a ranking factor.
  • The basics of Google’s Search Quality Rater Guidelines. Dive into the details of Google’s Search Quality Rater Guidelines and how it influences rankings on your site.
  • Learn how to use structured data to support E-A-T. Determine which types of schema to use to improve E-A-T.
  • Ways to incorporate E-A-T into link building. Build criteria for evaluating link building prospects for E-A-T.
  • List of facts about E-A-T – you’ll be surprised at the findings.
  • Misconceptions you should avoid in the future. Don’t fall into the trap of these common misconceptions.

This guide is composed of 6 chapters and 169 pages of expert insights written by some of the industry’s top practitioners.

EXPERT AUTHORS INCLUDE: Dave Davies, Casey Quinn, Lily Ray, Kevin Rowe, Roger Montti, Stephanie Mansueto, and Anna Crowe.