SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
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How to Use Heatmaps to Take Your SEO Strategy to the Next Level
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO.
How to Generate Structured Data Automatically Using Computer Vision
This technique can help you produce quality structured data without manual input using the latest advances in computer vision.
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If I Were Starting a Small Travel Business, This Would Be My Marketing Plan
These tips can help travel business owners at the start of their journey get through these tough months and flourish on the other side.
Why SEO & Machine Learning Are Joining Forces
Tools can make decisions, but the humans behind them can’t be replaced. Learn how tech-savvy SEO pros can work effectively with automation.
Google Creates a New Way to Drive Traffic Via Image Search
Google is adding more context to photos in image search results, which presents site owners with a new opportunity to drive traffic.
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How to Find & Improve Underperforming Content: A Practical Guide
Got website content that’s no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content.
Will Repeatedly Searching & Clicking My Site Increase Rankings?
Rarely in SEO do we have absolute answers, except this one. Without a doubt, clicks alone are not a ranking factor. Learn more here.
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5 Hidden Gems in Google Search Console
Make the most of Google Search Console. Uncover these five hidden gems within GSC that will help make your SEO life easier.
The 3 Types of SEO Reports You Should Be Building in 2020
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
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Google: Spam Reports Do Not Result in Manual Actions
Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.
Google Testing Thumbnail Images in Search Results
Google testing thumbnail images in the organic search results. This is why some sites don’t get them and what you should do.
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A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them
Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.
Google Finds SEOs Are Getting More Work During COVID-19
Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.
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E-A-T & Link Building: A Guide to Evaluating Prospects
E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. This guide will help you get started.
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.
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Want to Earn More Online? Let’s Talk About Conversions
Analyzing for conversion touchpoints improves the online performance of every site. It plays a role in SEO, link building and content optimization.
Bing Ranking Factors Revealed in Update to Webmaster Guidelines
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
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![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-276x244.png)
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]
![Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/in-depth-study-of-keyword-data-accuracy-and-data-manipulation-by-tooling-providers-5ef6f4c537509-100x100.png)
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability.
5 Ways to Convert Organic Traffic Into Qualified Leads
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
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Why Google Ranks Singular and Plural Keywords Differently
Google explains why the algorithm may rank singular and plural keywords differently.
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