SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Is This Why Some Content Ranks in Google?
Suggestions for why some content ranks in Google. And why some does not.
3 Ways to Use XPaths with Large Site Audits
Here are three creative and efficient ways to use XPaths when auditing large websites.
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A Complete Guide to Google Maps Marketing
Discover what Google Maps marketing is, why it matters for local SEO, and how to do it the right way.
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility
Google recommends following the official structured data requirements to ensure content is eligible to be displayed as a rich result.
Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling
Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot.
How Search Engines Crawl & Index: Everything You Need to Know
Want search engines to find your new and updated content faster? Here are four ways to do it.
Google is Testing Search Results Without URLs
Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.
How to Uncover Powerful Data Stories with Python
Discover how you can come up with powerful visualization and data stories by piggybacking on other popular data visualizations.
Google Chrome Will Block Mixed Content
Google announced that Chrome will block mixed content in steps beginning December 2019.
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address
SEO community shares thoughtful reasons why they don’t list business address.
Google to Update Googlebot’s User Agent in December
As part of Google’s switch to evergreen Googlebot, the user agent will be updated to reflect the new Chrome version.
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands
Here are five ways to use SEO to work smarter and better with bigger brands.
10 Alternative Ways to Level Up Your SEO Skills
How do you keep your skills sharp and your knowledge growing? Here are 10 alternative ways to learn SEO.
Google Announces Webmaster Conference at the Googleplex
Google announced a webmaster conference on November 2019 at Google’s headquarters in California.
Google Says H1 Headings Are Useful but Not Critical
Google’s John Mueller answers why H1 headings are useful but not critical
When Google SERPs May Undergo a Sea Change
A Google patent tells us when and how Google may decide upon adjusted search features.
How to Win at SEO Through Great UX Today & Beyond
Discover why – and how – providing great user experience is key to winning at SEO in 2019 and beyond.
Google on How to Rank Category Pages
Google’s John Mueller answers how to rank a category page instead of a product page.
Can SEO Have a Negative Effect?
Can some SEO practices backfire and have a negative effect on rankings?
September 2019 Google Update – Winners and Losers
Publishers report mild wins and gains. But Google appears to have put the screws to certain link schemes.