SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
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Google Now Has 6 Ways to Measure Core Web Vitals
Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total.
Google’s Core Web Vitals to Become Ranking Signals
Google is introducing a new ranking signal that combines Core Web Vitals with existing signals to better evaluate the quality of a user’s experience.
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How to Use GitHub for Enterprise SEO
From easy-to-update GitHub Pages to tools that simplify collaboration across large organizations, here are some ways GitHub can support enterprise SEO.
How Universal Search Works
Learn why Google’s Universal Search results are important, where Universal Search is going, and what it means for you.
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How Search Engines Answer Questions
Learn how search engines understand and categorize queries to provide the best possible answer for users.
How Search Engines Display Search Results
Let’s look at how Google displays search results and the main components of a generic search engine results page (SERP).
Google Explains Why it Rewrites Meta Descriptions
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions.
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How User Behavior In Search Works: Everything You Need to Know
This post explains the type of user behavior signals that the search engines do – and do not – use, using specific examples and applications.
How Machine Learning in Search Works: Everything You Need to Know
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
How Search Engines Rank Pages
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important.
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What Will Post-Pandemic SEO Agencies Look Like?
The COVID-19 pandemic has pushed many SEO agencies to rethink their business and seize emerging opportunities. So what comes next?
How Search Engine Algorithms Work: Everything You Need to Know
A search algorithm is actually a massive collection of other algorithms. Here’s how it all works.
Google’s John Mueller: Don’t Create a Sitemap Manually
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.
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How (& Why) Search Engines Render Pages
How do search engines render pages on the web? Why and when do they do it? Find out here.
How to Do SEO for Niche Markets
Wondering what high-quality, effective SEO for a niche market entails? Here are five steps you need to follow in your niche SEO strategy.
Can Google PageRank be Manipulated for Better Rankings?
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?
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Research Reveals Covid-19 Consumer Behavior Insights
New data shows there is a New Normal in online shopping behavior. This is what we learned.
Google Launches New Podcast Promising Undocumented Information
Google is launching a new podcast which promises to live up to its name of “Search Off the Record.”
Paving the Path Forward with SEO: Preparing for New Normalities
Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.
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Google Search 101: How the Knowledge Graph Works
Google has published a refresher all about the Knowledge Graph and what goes into creating knowledge panels shown in search results.
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