SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google Patent Update Focuses on Anchor Text
A Google patent update suggests a way to enhance the anchor text signal.
How to Create Content for SEO
Are you creating valuable content? Follow these six steps to help your content rank higher on search engines.
My Boss Got an Email Saying Our SEO Sucks
Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust us, and in our results.
Why & How Bing Plans to Improve Its Crawler, Bingbot
Learn about the Bing team’s progress on their 18-month journey to improve their web crawler, Bingbot.
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The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content
Learn how using on-page SEO tools can help you create data-driven content.
Google Forgets to Announce a Major Change – SEO Community Disappointed
Google announced a major change several years late. The SEO community reacts with disappointment.
Google Made More Linking Practices Less Effective at Manipulating Rankings
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.
Google Explains the Difference Between Neural Matching and RankBrain
Google addressed questions going around the SEO community as of late related to neural matching and its used in search.
Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years.
Google’s Shift from Answers to Journeys: What Does It Mean for SEO?
Here’s what you need to know about Google’s Search Journeys and what it means for SEO.
6 Actions You Must Take After an SEO Audit
Here are six steps to take to build momentum and get ROI after an SEO audit.
Multilingual SEO: A Guide to URL Structure
Learn the common URL structures for multilingual websites, the merits of each, and best practices for certain countries.
John Mueller on Why Google Ranks Sites with Spammy Links
Google’s John Mueller explains why sites with spammy link building rank.
Google: Most Algorithm Updates Have Incremental Changes to Previous Updates
Google’s John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates.
How Search Engines Rank Pages
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important.
6 Tips for Building an SEO + UX-Minded Main Navigation
Let’s take a look at a few key considerations when building an SEO and UX-minded main navigation.
New Google Algorithm May Update Page Ranking
Google published a new research paper on an important update to how web pages are ranked.
Google: Invalid URLs Should Return 404s, not 5XX Server Errors
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website.
Data Confirms Why Google March 2019 Update Feels Like a Rollback
New data offers explanation why March 2019 Core Update feels like a rollback.
Demystifying JavaScript: Tips & Tools for Testing Rendering
Here’s how to test whether the JavaScript on your website renders properly and some tools for testing and debugging JavaScript.
