Latest SEO Articles
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SEO Rockstar “Proves” You Don’t Need Meta Descriptions
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater.
New Google AI Mode: Everything You Need To Know & What To Do Next
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.
LLM Visibility Tools: Do SEOs Agree On How To Use Them?
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Google’s John Mueller: Core Updates Build On Long-Term Data
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Keywords Are Dead, But The Keyword Universe Isn’t
In this week’s Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
Google: Many Top Sites Have Invalid HTML And Still Rank
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google Rolls Out June 2025 Core Update
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
How Enterprise Search And AI Intelligence Reveal Market Pulse
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up.
Google’s New MUVERA Algorithm Improves Search
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO.
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
Query Fan-Out
Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it.
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.
Jill Whalen’s SEO Legacy Still Shapes The Industry
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry.
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.
Yoast SEO Plugin Bug Inserts Hidden AI HTML Code
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin.
Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.
Yoast SEO WordPress Plugin Adds Support For LLMs.Txt
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
Ask An SEO: How AI Is Changing Affiliate Strategies
In this Ask an SEO, we look at how affiliate marketers are adapting their strategies with AI tools – and where caution is still needed.
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Recipe Intent Keywords Are Triggering Google AI Overviews
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.