SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
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The 5 Don’ts of Link Outreach
Are you sabotaging your link building efforts with bad outreach? Stop! Here are five major don’ts of link outreach.
Why Website Builders Can Be Terrible for Your SEO
Are you serious about your SEO and your business? Then you should avoid website builders. Here’s why.
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Google Warns About Assumptions Based on Site: Search
Google’s John Mueller warns about making assumptions from site: search.
Google’s Mueller Clarifies Page Layout Algorithm
Google’s John Mueller clarifies a point about Google’s Page Layout Algorithm
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic
Here’s how publishers can discover the latest news trends, optimize their news stories, and track keyword rankings in real-time.
Google’s John Mueller: We Do Not Use W3C Validation in Search Results
Google’s John Mueller recently stated in a webmaster hangout that W3C validation has no impact on search results.
Google SEO 101: Here’s How to Update Your Search Results Snippets
Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results.
What We Do in the Shadow DOM
Working on a site that uses Web Components or JavaScript frameworks? Then this guide to Shadow DOM is for you.
Automated Intent Classification Using Deep Learning in Google Sheets
Now we can perform automated intent classification by using Google Sheets and a BERT-powered predictive model.
Latest Google Patents of Interest – March 11, 2020
This week’s Google patent update covers entity elements, knowledge cards, and even some aspects of no-click searching.
![Understanding How Google Views Your Website with Chris Long [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/sejshow-featured-image-ep186-5e68b3e03953b-276x244.jpg)
Understanding How Google Views Your Website with Chris Long [PODCAST]
![Understanding How Google Views Your Website with Chris Long [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/sejshow-featured-image-ep186-5e68b3e03953b-100x100.jpg)
Chris Long talks about why it’s important to understand how Google, you and your customers might view your website.
Mueller Says Don’t Focus on What Google Thinks is Quality. Focus on this Instead
John Mueller answers how Google determines page quality, says publishers know better what quality means.
Are Google’s Featured Snippets Stealing Clicks? It’s Complicated
Are Google’s featured snippets really “stealing” traffic? Actual copyright and intellectual property lawyers weigh in on the subject.
How Much More Effective Are Headings Than Formatted Text?
Search engines are now smart enough to realize what are headings or titles, even if we don’t explicitly tell them.
SEO Community Rebukes Google for Advising Free Site Audits
Google tells businesses to ask for free SEO audits BEFORE hiring an SEO. SEO community response is swift.
Why an Audience Analysis Is Necessary to SEO
Doing only a competitor analysis to discover keywords isn’t enough. Here’s why you also need to do an audience analysis.
COVID-19 Affecting Search Marketing Conferences
Search marketing conferences are postponed because of COVID-19. But not all conferences are being postponed.
Site Structure & Internal Linking in SEO: Why It’s Important
Learn how to establish a strong SEO foundation with the right site structure and internal linking strategy.
Google Says 70% of Sites Have Been Moved to Mobile-First Indexing
As Google prepares to switch all sites to mobile-first indexing, the company confirms 70% of sites have already moved over.
A 10-Step Process for Understanding Site Performance & Automating Speed Testing
Use this blueprint to work more closely with your development team in providing the best experience possible for your users.
