SEO
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
Google’s John Mueller Gives Insight on SEO Competitor Research
Google’s John Mueller gives insight into competitor research.
Google Shares Guidance on Pagination for SEO
Google’s John Mueller explains the proper use of Pagination Elements for better SEO
Google Blames Publishers for Bad Ad Experiences?
Google’s article about poor user experiences with ads seemingly blames publishers. Omits mention of surveillance ads.
How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Prove your worth by estimating the ROI of your SEO services. Here’s how to do the math.
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The Role of Psychology in SEO: Extended Symbiotic Intelligence
Here are seven areas of SEO where you can use psychology.
When Is It Safe to Kill Redirects & Old Webpages?
Here are a few things you must consider before deciding to permanently kill redirects and old webpages.
Google: Lighthouse Measures How Fast a Site Loads for Actual Users
Google’s John Mueller recently stated that Lighthouse metrics are an indication of how fast a site performs for actual users.
The Top 5 Ways to Prove the Real Value of SEO
Here are five of the best ways to prove the real value of SEO to your boss or client.
The Super Bowl of Unrealistic SEO Expectations
It’s time to focus on educating businesses on what SEO can do for them in a realistic manner.
Google’s John Mueller on Affiliate Links in YMYL Topics
Google’s John Mueller answers how the ranking algorithm treats affiliate sites in sensitive topics.
Google Responds to Uproar Over Unlinked Featured Snippets
Google’s Danny Sullivan responds to negative reaction towards unlinked featured snippets.
New Google Featured Snippets Combine Content From Multiple Publishers
Google is now displaying featured snippets that pull content from multiple publishers and combine it into one result.
Google is Letting All Online Retailers Upload Product Data to Search Results
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.
Google Advises Against Using Tag Manager to Implement Structured Data
Google’s John Mueller advises SEOs not to implement structured data using Google Tag Manager.
What Is Dwell Time & Why It Matters for SEO
Learn what dwell time is, how it can affect rankings, and why you shouldn’t dwell on this metric too much.
Role of UX as an Indirect Ranking Effect
A good UX is the hallmark of a high quality website. Google’s John Mueller discussed how it can indirectly affect...
Google: Using Hidden Text for Screen Readers Will Not Hurt Rankings
Google’s John Mueller has stated that using hidden text to provide context to screen readers will not cause any problems.
SEO Maintenance Checklist: Crucial Daily, Monthly, Quarterly & Yearly Tasks
Learn the specific daily, monthly, quarterly, and yearly activities to implement for success in this SEO maintenance checklist.
Google: Don’t Worry About Malicious Backlinks, We Ignore Them
Google’s John Mueller says site owners shouldn’t worry about negative SEO attacks that involve malicious backlinks.
Publishing Thousands of URLs at Once – Is It Risky for SEO?
Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.