A Strategy for Creating Content that Ranks
A way of thinking about relevance that can put a new perspective on creating content that ranks.
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Google’s John Mueller on Why Old Pages Outrank Fresher Content
A web publisher asked why an old outdated site is outranking a newer “fresher” site. The common SEO answer is...
Google’s John Mueller on Ranking for Featured Snippets
Google’s John Mueller discusses content used for featured snippets.
GoogleBot Not Indexing Right Pages? Google Offers 5 Ways to Fix
Google’s John Mueller offers tips and tool suggestions to improve site crawling.
EU Link Tax Suffers Stunning Setback
A controversial EU copyright law threatening livelihood of online publishers suffered a setback.
New Research Gives Clues About Links and Top Ranked Sites
Research from Eric Enge provides clues about the relationship of links and top ranked sites.
Google “Leaked” Lead Generation Playbook
A Google Lead Generation document has apparently been leaked. Make more sales and generate more leads with these tips.
How to Build Links in 2019
An updated approach to link building that reflects how search engines rank sites in 2019.
Coding Error Causes Google to Ignore Noindex Directive
Coding error causes Google to ignore a noindex directive. How to spot this error and prevent it from happening.
Link Building Fundamentals
Learn the fundamentals of how search engines may use links and best practices for cultivating links.
Google Knowledge Panel Hijack Explained
A nuanced review and explanation of the reported Google Knowledge Panel Hijack.
How to Create an AdSense Friendly User Generated Content Community
Five steps for cultivating or turning around a forum community so that it’s AdSense friendly.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
7 Factors to Consider Before Major Website Changes
Factors to consider before undergoing a major website update.
Free SEO Site Audit Tools
A huge list of Free SEO Audit tools that are useful for finding problems and ranking better.
Why New Pages Fluctuate in Google SERPs
A possible explanation for why new pages fluctuate even though Google updates on a continual basis.
“Secret” Google Playbook Shows How to Improve Ecommerce Sales
Google published a strategy book that’s a gold mine of data driven tips for increasing sales.
Google on Better Search Presentation with Videos
Google’s John Mueller discusses proper use of video content for better search presentation.