Google Answers November Update Question
A publisher who followed Google’s Guidelines asked why they lost 40% of their traffic.
John Mueller Answers About Structured Data and Rankings
Google’s John Mueller answers whether structured data provides any ranking related benefit.
Google Update Response Falls Short of Expectations
Google confirms update. Says it’s like other updates. But publishers feel differently about it.
Chrome May Warn Users of Slow Pages Before They Click
Chrome proposes to warn users of slow web pages and to reward fast pages. Slow pages face uncertainty.
New FTC Guidance on Influencer Endorsements
The FTC warned influencers they are required disclose endorsement information.
Bing Announces Link Penalties
Bing announced link penalties that target subdomain leasing, PBNs and other kinds of link spam.
Publishers Say Google Ranks Fake Review Sites
Publishers report that competitors are spamming Google with fake review websites.
Google Rich Snippets Image Bug Returns
Recipe bloggers report a return of Google’s rich snippets bug. Images in the SERPs are disappearing.
Twitter Cancels Political Advertising
Twitter CEO Jack Dorsey announces that Twitter will no longer accept political advertising. SEO community responds.
Google BERT Misinformation Challenged
The search marketing community debunks misleading BERT information.
Google Shows Paywall Content in Featured Snippets
Google says users should be able to click a featured snippet to read content. So why is paywall content there?
Facebook Announces Program to Help News Sites
Facebook introduces Facebook News, a way to balance needs of news organizations and Facebook members.
Google BERT Update – What it Means
Google BERT currently affects 10% of all U.S. English queries and featured snippets in 24 countries. This is what it...
Google’s John Mueller On Link Velocity and Penalties
Google’s John Mueller answers if getting links too fast results in a link velocity penalty.
Coordinate Links and Content for Success
An approach to link building that integrates with content creation, where both influence each other for better results.
California Law Threatens Freelance Journalists
2020 California law impacts freelance journalists and in some cases content marketing by extension.
European News Lose Google Snippets Per French Law
A French law forced Google to remove snippets from European news sites in French SERPs. Snippets are now opt-in.
Create Google Assistant Actions with Structured Data
Google announces an easy way to create Google Actions for Google Assistant with structured data.