WordPress Co-Founder Matt Mullenweg Ousted As CEO Of Automattic
Automattic’s board of directors placed Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google’s New Weather AI In Search Continues Shift Away From 10 Blue Links
Google’s latest Search integration is another step to a future where users get things done without traditional search results.
Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed
Google explains why fixing what caused a ranking drop doesn’t necessarily mean rankings will come back anytime soon.
Google Responds To Sitemap SEO Technique That Forces Daily Crawling
Google’s Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day.
Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks.
WordPress Announces A Proactive Security Initiative
WordPress announced an initiative to scale security as AI makes it easier for criminal to find and exploit vulnerabilities.
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return
Rank Math paused its controversial feature, acknowledge a serious consent failure, and explains why it’s coming back.
Google’s Mueller Shares His Experience With Markdown For AI SEO
Google’s John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown.
Anthropic Warns Hackers Are Stealing Claude Sessions To Hijack Accounts
Anthropic warns that infostealer malware is stealing Claude login sessions to drain account usage.
Rank Math WordPress Plugin Accused Of Secretly Taking Admin Access
New allegations surfaced that the Rank Math WordPress plugin has introduced a functionality that silently gives the company administrator-level permissions over WordPress sites. The access...
Google Answers If Updates Come With Actionable SEO Signals
Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on.
Google Updates Site Reputation Abuse (Parasite SEO) Policy
Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently.
Judge Says Google/Publisher AI Situation “Seems Really Unfair”
Judge who ruled that Google is a monopoly said in the Penske vs Google hearing that the AI Overviews situation “seems really unfair.”
Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents
Wix introduced Symphony, an easy and safe way for small to medium size local businesses to use AI agents.
.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com
Data shows that alternative domain extensions show stronger performance over traditional .com domains.
Reports Indicate Google’s Spam Update Focused On SEO AI Content
Google’s recent Spam Update may have partially focused on catching mass-generated SEO AI content.
Cloudflare Says EmDash Version 1.0 Is Releasing Soon
Cloudflare’s EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog.
Webflow’s New OpenAI Codex Integration Simplifies Site Management
Webflow adds Codex support with built-in Skills that vastly simplifies automating common website management and development tasks.
Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO
Google explains whether some industries can get away with focusing on search and ignore GEO altogether.
Google Answers Why Spam Updates Need To Happen
Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just...
Google Explains Why Search Updates Aren’t Announced Right Away
Google’s John Mueller explains why updates aren’t announced earlier when rankings are already bouncing around.
Google: Subject/Object Entity Order Affects AI Answers
Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated
Anthropic offers more details about its watermark including how it can be defeated.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
Automattic Fires Back At WP Engine’s Motion For Sanctions
Automattic rebuts WP Engine, says Matt Mullenweg’s “personal communications with romantic partners” has “nothing to do with this case.”
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected.
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more.
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability
WordPress security update fixes 12 vulnerabilities. Security researcher: “nastiest one is a login screen XSS.”
WordPress 7.1 Accessibility Change May Break Some Plugins
A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens.
Google Chief Scientist Who Helped Build Modern Search And AI Steps Away
Google loses Jeff Dean, who helped build Google Search and AI, replaced by DeepMind’s Demis Hassabis as Chief Scientist.