Search Engine Journal brings you an outstanding compilation of premium ebooks on SEO, PPC, content marketing, and more.
New Releases
SEO Trends 2025
Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
PPC Trends 2025
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
SEO In The Age Of AI
Our new ebook, SEO in the Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy.
State Of SEO 2025
Our fourth annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy.
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SEO Trends 2025
Download your copy of SEO Trends 2025 and discover what to be hopeful about in a changing search world.
PPC Trends 2025
In this guide, industry experts explore the challenges and opportunities presented by the onslaught of AI tools, and provide actionable tips for thriving amid these shifts.
SEO In The Age Of AI
Our new ebook, SEO in the Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy.
State Of SEO 2025
Our fourth annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy.
Google Ranking Systems & Signals 2024
The fourth edition of Ranking Factors is finally here! It got a little makeover both in looks and content inside.
Leveraging Generative AI Tools For SEO
Dive into our comprehensive ebook, Leveraging Generative AI Tools For SEO, and access insider insights and expert strategies to help you revolutionize your SEO with AI-powered tools.
B2B Lead Generation
Our latest ebook, B2B Lead Generation: Create Content That Converts, is packed with powerful insights to help you elevate your content marketing strategy.
The Complete Technical SEO Audit Workbook
This extensive workbook + ebook combo contains everything you need to take the guesswork out of your auditing process and improve your technical and on-page SEO tactics.
PPC Expert Tips: Budgets, Testing & Optimization
You’ll find a range of tool comparisons and tips on what to look for in your software services within the second edition of our Agency SEO Tools Guide.
A Guide To Essential Tools For SEO Agencies
Find out what are the most valuable SEO tools – both free and paid – that should be in your agency’s arsenal and why you should use them.
Content Marketing For Finance
This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts.
The Dark Side Of Link Building
Our new ebook, The Dark Side of Link Building takes you through eight black- and gray-hat tactics, as well as what to look out for and how these tactics can be trouble.
A Guide To Content Marketing For Law Firms
This guide has everything you need to know about taking complex legal material and making it more engaging for your audience.
UX & SEO Guide
Learn how UX and SEO work together and how UX impacts your website’s performance. Download your copy now and discover how to leverage these tools to give your site a competitive edge.
A Guide to Content Marketing for Real Estate
Learn the principles of creating real estate content that understands your audience’s needs and moves you closer to them within the right platform.
Winning At Retargeting: Tips to Reconnect & Convert
Master the art of remarketing and retargeting, and get rewarded with higher conversion rates and more loyal customers.
5 Key Enterprise SEO Priorities CMOs Need To Get Right
How can you cut the learning curve and get the tools, tactics, and techniques that will drive revenue straight to your bottom line?
Mobile SEO: A Complete Guide
Practically everything you need to know about the massive opportunities in mobile search and how you can seize them to gain a competitive edge is right here.
SaaS Content Marketing: A Complete Guide
Are you ready to punch through the noise and get noticed? Download this guide to get started!
Perfectly Optimized Content From Start To Finish
Download our ebook Perfectly Optimized Content From Start To Finish to learn what this perfectly optimized content looks like and how you can create it, too.
A Guide to Local SEO
Want to win against competitors in the local SERPs? Gain a better understanding of today’s local search landscape and a solid foundation in local SEO when you read this comprehensive guide.
SEO Strategy: A Full Year Blueprint (+Template)
SEO is more competitive than ever. You need an edge. Learn how to get the organic search rankings and visibility you need to stay ahead of the competition while maximizing ROI.
The Complete Guide to On-Page SEO
Learn the top on-page SEO factors that impact your pages’ visibility on the SERPs when you read this guide.
Your Guide to Google E-A-T & SEO
“How do I create content that Google wants?” That’s a question we hear a lot as SEO professionals. This guide will help you get there.
How to Do Keyword Research for SEO: The Ultimate Guide
Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking?
Core Web Vitals: A Complete Guide
This guide covers everything you need to know about Google’s three Core Web Vitals metrics.
WordPress SEO Guide: Everything You Need to Know
WordPress SEO Guide: Everything You Need to Know, covers the best practices for optimizing your WordPress website for search and users today.
How to Advertise on Facebook: A Beginner’s Guide
How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know when advertising on the world’s largest social network.
Law Firm SEO: The Complete Guide
Law Firm SEO: The Complete Guide, explores the fundamentals you need to know in order to boost your law firm’s online presence and generate a steady flow of new leads for your business.
SEO for Beginners: An Introduction to SEO Basics
Whether you’re new to the world of search engine optimization, or just in need of a refresher, SEJ’s SEO 101 guide is for you. Learn the basics of how SEO works and why it’s so important.
Enterprise SEO Guide: Strategies, Tools, & More
This guide tackles key strategies, top tools, and valuable information to help you better optimize your enterprise site for search.
Content Marketing: The Ultimate Beginner’s Guide to What Works
This guide covers the essentials that you need to know when implementing your own content marketing campaign.
Link Building Guide: How to Acquire & Earn Links That Boost Your SEO
Read this comprehensive guide if you want to know today’s link building must-dos and learn how to properly execute 38 tactics that can boost your SEO success.
How Search Engines Work
Want to optimize your site the right way and set yourself up for success? Then it’s critical to know how search engines operate today.
The Ultimate SEO Audit Checklist
This guide will help determine the essential checkpoints in your SEO audits and guide you through certain areas of your site as they relate to search ranking factors.
A Complete Guide to Holiday Marketing
Want your business to get a bigger piece of the pie during the holidays? In this ebook, learn how to create holiday marketing campaigns that stand out.
Link Building for Beginners: How to Get Started
Want to build a strong foundation in link building and get the basics right? This guide will help set you up for link building success.
Social Media Marketing: A Complete Strategy Guide
Learn how to sustainably grow your brand and dominate today’s biggest social media sites.
Advanced Technical SEO: A Complete Guide
In this ebook, learn the must-know advanced technical SEO techniques that will help you win today’s search landscape.
Ecommerce Marketing: The Definitive Guide
Discover how to create a search-friendly ecommerce website that attracts traffic and sales in this definitive guide.
PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics
New to search engine marketing? Get to know all the fundamental components of pay-per-click (PPC) marketing in this in-depth guide.
Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content
Want to know how well your content marketing efforts are faring? Download this ebook to learn what metrics you should use to determine the success of your campaigns.