Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Learn how to tap into each social media platform’s algorithm to improve your search visibility.
Meta Would Rather Remove News Than Pay Publishers
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers.
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6 Ways To Engage Your Organic Search Traffic On Social Media
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time?
Meta Launches Campaign To Support Small Business Shopping
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.
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Facebook Expands Professional Profiles To All Users
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways.
Meta’s Metaverse Division Loses $3.7 Billion In Q3
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report.
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Meta Lets Brands Search Facebook & Instagram For Stolen Content
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram.
Meta Rolls Out 6 Updates To Facebook Groups
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently.
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Facebook Launching New In-App Browser For Android
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution.
Facebook Competitions: What You Need To Know
Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips.
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Meta Lists 4 Ranking Signals For Video On Facebook
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook.
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help.
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Meta Introduces New Way To Schedule Facebook Reels
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio.
Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps.
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Meta Brings Automation To Small Business Advertising
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.
Facebook To End Live Shopping on October 1
Starting October 1, 2022, the social media giant will no longer allow retailers to host new or scheduled live shopping events. Instagram will be unaffected.
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Meta Reports First Ever Decline In Ad Revenue
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue.
Amplify Your Facebook Group With These 7 Marketing Ideas
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups.
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Facebook Home Feed Changes May Improve Reach & Discoverability
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.
Facebook To Restructure Main Feed Around Video Content
Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees.
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Meta Reportedly Developing Privacy-Friendly Ad Options
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting.
6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren’t holding yourself back with these common mistakes.
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How To Build A Facebook Ads Dashboard In Google Data Studio
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.
Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
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Meta Brings Transparency To Electoral & Political Ads
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.
Facebook’s Most Widely Viewed Links Dominated By Spam
Meta Facebook Transparency Report shows that the most popular content might not be what you think it is.
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Meta Lists 6 Culture Codes For Advertisers
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed.
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Meta Expands Ad Formats And Tools For Small Businesses
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition.