Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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How PR People Are Destroying Social Media
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards...
Facebook Microchip- Store your ‘Likes’ and Check-ins
We’ve all been wondering about Facebook’s capabilities; can it really collect as much data as Google? Is that data really MORE valuable than Google, since...
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7 Ways to Protect Your Facebook Page from Identity Thieves
Identity thieves and hackers are finding that Facebook is a goldmine for phishing schemes, and they are targeting Facebook accounts more than email accounts now....
Guide to Cultivating Relationships in Social Media
So, you’ve decided to bring your company into the world of social networking. Congratulations on evolving beyond the last stone age (but don’t feel too...
Facebook Marketing ROI: 3 Case Studies
If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI:...
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5 Reasons To Create A Facebook Fan Page AND 5 Reasons Not To
While I’ve been known to ramble on and on, I’m going to keep this one short and simple. Shocking, I know! 5 Reasons You Should...
Facebook Updates Fan Pages (Finally Does Something Right)
On Thursday February 10, Facebook made some much anticipated changes to their Fan Pages. For a good part of the day, confusion reigned supreme. Some...
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Twitter Killer? Why Your Business Should Make a Facebook Group
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn’t until the last couple months of being personally involved in...
5 Tools to Discover Hot Content on Facebook
It’s been quite some time since I shared some tools on researching trends and hot content on Twitter. Today we’ll look at a few tools...
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Should Facebook Ads Replace Your AdWords Campaign?
Now that Facebook has officially passed Google as the most visited site on the web, their advertising platform becomes more attractive than ever. However, even...
Creating the Perfect Facebook Experience
Last week I was talking to my Dad about a company he has been invested in for quite some time. He asked me what I...
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How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Android and Facebook : Teaming Up?
What is the “one real threat to Google”? If you answered Facebook, well, you probably already know my opinion. Still, there’s no denying that Facebook and Google...
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Facebook Competitions – 5 Things You Should Know Before You Start One
There are two big challenges in using Facebook for business: building the number of ‘Likes’ for your Page and getting your posts noticed on a...
5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page
Your Facebook Fan page is more than your business brochure. It is even more than the tool to build the community around your business. Actually...
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Why Facebook’s “Threat” to Google Is Overestimated
Anyone paying attention to the web industry has probably heard Facebook touted as the “one real threat to Google.” Facebook has reached more page views...
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...
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Facebook Passes Yahoo in Unique Visitors
We’ve all known that Facebook is on the rise; it’s status as the site with the most page views has had it dubbed by some...
The Bing-Facebook Partnership – the Continued Socialization of Search
In the wake of the Bing-Facebook press event, major announcements have been made by the companies; some that will be going into effect almost immediately...
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How To Monetize The Twitter/Facebook Bubble Before It Bursts
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to...
How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
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How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
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Pay Per Face: 52 Facebook Advertising Tips & Best Practices
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to...
Why Facebook Marketing Slaps Twitter Marketing In the Face
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly’s pants.] I was asked to speak about “Capitalizing on the...
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Facebook: What, Why, Who, How?
I’ve noticed more and more Facebook Fan Pages popping up and it’s great. Fan Pages are a great way to connect with people, build your...
What’s A Facebook Fan Worth? Definitely Not $3.60!
Last week, Mashable published an article about the value of a Facebook fan. This article has been shared thousands of times and reposted all over...
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Facebook Drive More Loyal Visitors to News and Media Sites
Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S. as well as for...
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