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Facebook Reportedly Building A Snapchat Competitor Called ‘Slingshot’
News broke over the weekend that Facebook is working on video messaging app that will be a direct competitor to the wildly popular app Snapchat....
Learn More About Your Business’s Target Audience With Facebook Audience Insights
Today, Facebook announced the launch of a new tool, called audience insights, that Page owners can use to learn more about who their target audience...
5 Things You Should Know About Mark Zuckerberg (And What You Can Learn From Him)
The year 2014 has already been a pretty decent year for Mark Zuckerberg and Facebook. The company celebrated its 10th anniversary back in February, is...
Facebook Announces New Video Metrics Are Coming Soon
Facebook announced this week that new video metrics in Page Insights and Ads Reporting are coming soon. Facebook’s goal is to help users better understand...
New App Reveals How Much Information You’re Giving To Facebook
A new web app that’s being described as “unnerving” and “disturbingly accurate” was launched last week, which provides an eye-opening look into how much Facebook...
Facebook Introduces Anonymous Login For Connected Apps
Today at f8, Facebook launched Anonymous Login, which they are touting as a new way to log into apps without sharing any personal information from Facebook.Facebook...
Facebook Introduces Feature To Help You Find Nearby Friends
Facebook’s Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature to help users find friends that are...
Good and Bad Reactions to Facebook’s Algorithm Change
Most online media professionals have a love/hate relationship with Facebook. We love the reach it provides and the real interactions we can generate, but we...
Update To Facebook News Feed Designed To Combat Business Page Spam
Facebook recently announced they will be rolling out an update to their News Feed designed to reduce the appearance of the kinds of posts users frequently...
Facebook Reveals A New Look For Sidebar Ads
In an announcement made yesterday on the Facebook For Business blog a new look for Facebook sidebar ads was revealed, with a design that appears...
Facebook To Remove Messaging Capabilities From Its Main Apps, Forcing Users To Download Messenger
If you have grown accustomed to using the instant messaging features of Facebook’s mobile app, you will soon be forced to switch to the standalone...
A Tour of the New Facebook Business Page Redesign
You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It’s begun...
Facebook Allows Advertisers To Find Similar Customers With Expansion To Lookalike Audiences
Yesterday Facebook announced an expansion to their lookalike audiences capabilities that will help advertisers find more customers who are similar to their existing ones. Facebook...
Facebook To Acquire Virtual Reality Headset Maker, Oculus, For $2 Billion In Cash and Stock
Facebook announced today the company has reached a “definitive agreement” to acquire Oculus VR, Inc. for a total of approximately $2 billion, which includes $400 million...
Facebook Introduces New Company Page Design, Featuring New ‘Pages To Watch’ Section
Facebook announced yesterday they will be rolling out a new “streamlined” look for company Pages on the desktop version of their site. The new look...
Facebook Unveils A News Feed Redesign Focused Around What Users Like
Facebook announced they have begun rolling out yet another new look to their News Feed, this time they are listening to their users and giving...
See Who’s Posting From Your Facebook Page With Facebook’s Latest Feature
Facebook has quietly launched a new feature designed to make Page Managers accountable for their individual posts on a Facebook page. If you’ve ever managed...
Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock
News broke this evening via a regulatory filing that Facebook is acquiring mobile messenger WhatsApp for $19 Billion in cash and company stock. Specifically, WhatsApp will be...
4 Ways to Capture B2B Leads from Facebook
Companies which operate under the business-to-business structure haven’t been quite so quick to embrace social media marketing as B2C companies have. However, there are an...
Facebook Delaying Launch Of Auto-Playing Video Ads In News Feed
As a follow up to story we published in December announcing the testing of auto-playing video ads in Facebook’s news feed, it may come as...
Facebook’s News Reader App, Paper, Launches Today on iOS in the US
Facebook Creative Labs have launched their first ever product, a curated visual news reader app called Paper. If you live in the US and own...
Facebook to Begin Showing Less Text Posts From Business Pages
In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in...
Facebook Introduces Trending Topics, Here’s How They Differ From Twitter’s
Facebook recently introduced a new feature to the desktop version of their site that’s a lot like Twitter’s trending topics. Simply called “Trending”, it’s a...
Facebook Begins Testing Auto-Playing News Feed Video Ads
Facebook has announced they will begin testing auto-playing News Feed video ads for a limited number of accounts starting this week. Facebook has been refining their...
Facebook Promotions: 5 Things That Are Still Illegal
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of...
Quality Content Trumps Memes: Facebook Updates News Feed To Show More Relevant News
Facebook released an FYI on their Newsroom today indicating their intention helping users find more relevant news to talk about in the News Feed. The article...
3 Things Missing From Your Facebook Marketing Strategy
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers,...
Facebook Rolls Out New Like & Share Buttons; Partner Categories
Facebook made a couple of announcements today, both applicable to marketers, especially around the holidays: New Partner Categories For Facebook Ads This new update allows...
Check Out What These 6 Brands Did During the Recent Facebook Crash
Did you wake up the morning of Monday October 21, 2013 and think the world was over? You weren’t the only one heart broken because...
Facebook To Begin Offering Custom Audiences To All Advertisers
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own...