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Facebook to Begin Showing Less Text Posts From Business Pages
In an announcement made today on the Facebook Newsroom blog, an update to the News Feed algorithm is being rolled out that will result in...
Facebook Introduces Trending Topics, Here’s How They Differ From Twitter’s
Facebook recently introduced a new feature to the desktop version of their site that’s a lot like Twitter’s trending topics. Simply called “Trending”, it’s a...
Facebook Begins Testing Auto-Playing News Feed Video Ads
Facebook has announced they will begin testing auto-playing News Feed video ads for a limited number of accounts starting this week. Facebook has been refining their...
Facebook Promotions: 5 Things That Are Still Illegal
In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of...
Quality Content Trumps Memes: Facebook Updates News Feed To Show More Relevant News
Facebook released an FYI on their Newsroom today indicating their intention helping users find more relevant news to talk about in the News Feed. The article...
3 Things Missing From Your Facebook Marketing Strategy
Marketing on Facebook is difficult. On average, social conversion rates are 0.71 percent, while email conversions are around 3.19 percent. It’s not uncommon for marketers,...
Facebook Rolls Out New Like & Share Buttons; Partner Categories
Facebook made a couple of announcements today, both applicable to marketers, especially around the holidays: New Partner Categories For Facebook Ads This new update allows...
Check Out What These 6 Brands Did During the Recent Facebook Crash
Did you wake up the morning of Monday October 21, 2013 and think the world was over? You weren’t the only one heart broken because...
Facebook To Begin Offering Custom Audiences To All Advertisers
Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own...
Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing
The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically...
20+ Tips to Ensure You Never Run Out of Interesting Facebook Content Ideas
If you’re like most bloggers, coming up with a blog post could sometimes be extremely demanding, as you are required to discover fresh content regularly....
Users Can Now Search Facebook Graph For Status Updates and Posts
The Facebook newsroom announced today that users can now utilize graph search to search Facebook posts and status updates by their friends as well as...
Track Conversion through Facebook
Many people don’t like using Facebook as a marketing tool, because they don’t see the value or ROI. It turns out you can track conversion...
Facebook to Show More Relevant Ads in News Feed
Facebook released an update about the changes it is making to the way it displays ads in users’ news feeds, according to Hong Ge, Engineering...
Why Every Business Should Use Facebook
The majority of businesses have some kind of presence on Facebook but how many are really utilizing the social media giant for its full potential?...
Facebook Developing AI Team to Better Understand Users
According to MIT’s Technology Review, Mike Schroepfer, CTO of Facebook, claims that a need for better understanding the type of content users are searching for...
Why You Don’t Need to be a Great Writer to Develop a Strong Personal Brand
Best practices and the dogma that has spread throughout the web from the gurus, thought leaders, and usual suspects might have you believe that you...
Could Facebook VIP Be a Useful Marketing Tool?
We’re going to be brutally honest here. With a few exceptions, no one on Facebook cares if your car breaks down or that you’re having...
Ten Factors To Consider Before Spending Money On Facebook Ads
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts...
You Can Now Embed Posts From Facebook
Two years ago, one of our authors, Harrison Jones said that traffic potential is increased when a YouTube video is embedded. We’ve all...
Why Best Practices Might Be Hurting You
Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been...
5 Lesser Known Secrets to Building Influential Connections
Spend enough time on the web and you’ll hear the advice that you need somebody influential to take an interest in what you’re doing. That’s...
5 Methods to Put the Guest Back into Guest Blogging
The release of Google’s latest major algorithm update, Penguin 2.0, has ruffled the feathers of many professional bloggers and SEO experts. Cries have gone up...
3 Ways to Leverage Facebook’s Graph Search
Facebook’s Graph Search will change the search marketing game. Search results are increasingly about connections. They are heavily reliant on consumers to share their experiences with...
How To Get More Exposure For Your Videos On Facebook
Video marketing is killer, right? It’s one thing to spend all this time making a video for no one to know about it, let alone...
4 Pillars of Thriving Online Communities
Community and engagement are popular buzzwords that scatter the social web on almost a weekly basis. But until we sit down and define what it...
How is Social Media Changing Search Marketing?
In this month’s video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several content...
How Facebook Graph Search Affects User Privacy
As Facebook Graph Search is being rolled out to it user base, it’s important to be aware of the “searchable” content you post. Public information...
Free Ways To Reach More People On Facebook
It’s been interesting to see the increase in social media ad spending as of late. A recent study based on a survey of over 500...
4 Ways to Improve Performance Marketing on Facebook
Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can...