Get the latest news and updates on the world’s largest social network, plus actionable advice and ideas for optimizing for Facebook’s news feed and using Facebook Ads.
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Why Facebook’s “Threat” to Google Is Overestimated
Anyone paying attention to the web industry has probably heard Facebook touted as the “one real threat to Google.” Facebook has reached more page views...
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...
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Facebook Passes Yahoo in Unique Visitors
We’ve all known that Facebook is on the rise; it’s status as the site with the most page views has had it dubbed by some...
The Bing-Facebook Partnership – the Continued Socialization of Search
In the wake of the Bing-Facebook press event, major announcements have been made by the companies; some that will be going into effect almost immediately...
How To Monetize The Twitter/Facebook Bubble Before It Bursts
I had an interesting discussion with Jeremy Koch of Pertnear (the guy responsible for 88,000 fans, in 4 weeks, at half price) to try to...
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How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how...
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
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Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
Pay Per Face: 52 Facebook Advertising Tips & Best Practices
Facebook Ads Are Interesting… and Profitable Combine AdWords’ copywriting and analytics with image-oriented linkbait, and you’ve got Facebook ads. And it’s a new system to...
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Why Facebook Marketing Slaps Twitter Marketing In the Face
And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly’s pants.] I was asked to speak about “Capitalizing on the...
Facebook: What, Why, Who, How?
I’ve noticed more and more Facebook Fan Pages popping up and it’s great. Fan Pages are a great way to connect with people, build your...
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What’s A Facebook Fan Worth? Definitely Not $3.60!
Last week, Mashable published an article about the value of a Facebook fan. This article has been shared thousands of times and reposted all over...
Facebook Drive More Loyal Visitors to News and Media Sites
Well, it looks like Facebook is not only beating Google in terms of being the most visited site in the U.S. as well as for...
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