Facebook Introduces Trending Topics, Here’s How They Differ From Twitter’s

SMS Text
facebook trending topics

Facebook recently introduced a new feature to the desktop version of their site that’s a lot like Twitter’s trending topics. Simply called “Trending”, it’s a new box added to the right sidebar designed to highlight popular conversions.

Chris Struhar, Engineering Manager at Facebook, describes:

Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.

At first glance the list of “popular conversations” looks a lot like Twitter’s trending topics, but there’s actually some noteable differences between the two.

How Facebook’s Trending Box is Different From Twitter’s Trending Topics

As with the majority of the content you see on Facebook, the topics featured under Trending are personalized. It not only shows you what’s being talked about across Facebook, it personalizes the list of topics based on things you’ve expressed an interest in.

When you click on one of these topics, the results are also personalized. You’ll first see the most popular posts about the topic by your friends and Pages you’ve liked, followed by popular posts across Facebook overall.

In addition to the Trending box showing you what’s being talked about it also tells you why it’s being talked about. How many times have you seen obscure topics trending on Twitter and had no idea why? Well that problem is solved with Facebook’s Trending box.

Trending will be introduced in select countries first while Facebook continues to test the feature on their mobile apps. Continuous improvements are to be expected over time.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
Matt Southern
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • Nice post Matt. I like the context aspect about why something is trending and that the results will be personalized. At first glance, looks like lots of potential for Facebook ad revenue, targeting options for advertisers and increased relevant discovery for users. Differentiated by personalization and context yet similar to aspects of Twitter trending, Google+ trending and LinkedIn Pulse features. Thanks for sharing.

  • Great post ! Thanks for sharing this latest news.

  • Its actually good to find a post that states the difference between The Trending feature introduced by Facebook and that which Twitter already has. I see that the Facebook Trending featured topics for the user is based on personal interests. With this social marketers can apply target marketing for Facebook users.

  • Great post! If I speak my mind, for the future, I predict that Facebook (and all the major social networks) will develop new solutions to mobile.

  • Facebook always surprise us with their new features. Thanks for this update Matt. 🙂

  • Thanks for sharing this update! Good things that Facebook’s Trending box featured topics for the user is based on personal interests. As a real estate agent for Kiawah Island Homes, it should encourage me to be more participative in the discussion of things I am interested in especially those trending real estate related matters.

  • Yeah, I saw that this morning, But didn’t knew it was look like twitter. Well i hope this Feature will be good for marketers also. Thanks for Sharing.

  • Awesome Post ! I saw this new feature , This is very good for marketers Facebook may combine this feature with there FB Marketing strategy. Thank you for Sharing.