Programmatic Advertising
Learn more about automated methods of buying digital ads and creating digital advertising campaigns.
Reach Is No Longer The KPI: 4 Signals From Jupiter Festival Miami That Reset 2027 Media Budgets
Build your 2027 paid media plan around attention, creators, and streaming, while testing whether new metrics drive incremental sales.
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
Raptive Drops Traffic Requirement By 75% To 25,000 Views
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses.
Google AdSense Replaces Ad Networks With Authorized Buyers
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.
What Is Programmatic Advertising? How Does It Work?
Harness the power of programmatic advertising with this in-depth guide. Learn the mechanics and strategies to take your advertising to the next level.
Just In: Google To Support Programmatic Bidding For Limited Ads
Google is set to launch new support for programmatic ad serving for Limited ads. Learn more about the change for publishers here.
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.
Google Ads Launches New CTV Advertising Features
Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.
What Is Header Bidding And How To Implement It
Set up header bidding and boost your revenue by +30% or more by creating selling pressure on Google Adx.
![The Future of Programmatic: Transparent & Value Driven [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/10/sejshow-featured-image-ep291-63604312010e2-sej-760x400.webp)
The Future of Programmatic: Transparent & Value Driven [Podcast]
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.
Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.
Two More DSPs Remove Google Open Bidding
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers?
A Complete Guide To Mastering B2B Programmatic Advertising
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
Google Debuts Upgrades To Its Enterprise 360 Suite Tools
Read about Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals.
Paid Search In A Cookieless World: Are You Ready?
The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.