Programmatic Advertising For Small Businesses: What, Why, And How?
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
About
Ben Wood is the Strategy & Advertising Director at UK based digital agency Hallam, and has previously worked at a well known FTSE100 company. Ben specialises in Advertising and Marketing Strategy.
Ben oversees a growing consultancy team of 60+ digital marketers, and is responsible for the online performance of a wide variety of clients spanning multiple industries both in the UK and further afield.
Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys going to support his favourite football team Nottingham Forest in the English Premier League!
Articles
4 Smart Tactics For Advanced Google Ads Audience Targeting
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
6 Tips For Supercharging Google Display Network Performance
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Data Clean Room: What It Is & Why It Matters in a Cookieless World
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
How to Prepare Your Ecommerce Business for a Cookieless Future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
6 Tips for More Targeted & Engaging PPC Campaigns
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
How to Plan a Sustainable B2B Media Strategy in a Recession
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.
How to Combine SEO & PPC Data for More Powerful Results
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
5 Ways to Advertise Your CBD Brand Online
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.
How to Get More Done: 9 Tips to Maximize Marketing Productivity
These nine actionable tips will help you focus on reaching your marketing goals and maximize your productivity.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
Using 6 Principles of Persuasion to Increase Conversions
Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.
The Rise of Visual Search: How Brands Can Adapt
Here’s how brands and marketers can adapt to advancements in visual search.
4 Ways to Combine Audiences Across Facebook & AdWords
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
How to Use Automation to Boost PPC Performance
Learn examples of how you can utilize automation to save time on core PPC management activities.
6 Agency-Client Retention Strategies That Work
Here’s how to build unique relationships with your clients and boost client retention in the saturated search marketing agency market.
Using Competitor Research for Your Content Ideation
Use these competitor research tools to discover your rivals’ top-performing content and generate your own content ideas.
Taking a Deeper Look at Conversion Paths in Google Analytics
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights...
How to Create an Awesome E-Commerce Dashboard in Google Sheets
This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.
5 Remarketing Lists to Boost PPC Ad Performance
Learn 5 actionable uses of RLSAs that will allow you to influence your search network targeting and modify bid strategies on AdWords based on audience...