Understanding these five timeless marketing principles and incorporating them into your SEO strategy has never been more critical.
Ben Wood is the Strategy & Innovation Director at Hallam, voted Best Large Integrated Agency at both the Global and European Search Awards in 2023.
Ben is a highly experienced digital marketing leader with a proven track record of delivering growth for some of the worlds leading brands. He has been invited to speak at digital marketing conferences around the world, presenting at SMX San Jose, Brighton SEO, and Google’s ‘Digital Champions’ training programme.
Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys going to support his favourite football team Nottingham Forest in the English Premier League.
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.
You don’t have to choose between SEO and PPC. Here’s how SEO and PPC can complement each other and improve your search strategy.
We’re starting to see the impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.
These nine actionable tips will help you focus on reaching your marketing goals and maximize your productivity.
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
Use these competitor research tools to discover your rivals’ top-performing content and generate your own content ideas.
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights...
This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.