Ben Wood

Marketing Services Director at Hallam Internet

Ben Wood

Marketing Services Director at Hallam Internet

About

Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, and has previously worked at a well known FTSE100 company. Ben specialises in SEO, Paid Search and Web Analytics.

Ben oversees a growing consultancy team of 25+ digital marketers, and is responsible for the online performance of a wide variety of clients spanning multiple industries both in the UK and further afield. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).

I am awesome at

SEO, International SEO, Mobile SEO, Local Search, PPC, Content Marketing

Favorite Tools

Google sheets, GA, Google Calendar, Chrome developer tools, SISTRIX, Buzzsumo and Ahrefs

Paid Search

How to Use Automation to Boost PPC Performance

Learn examples of how you can utilize automation to save time on core PPC management activities.

Ben Wood
9/20/2017
1.0K Reads
504 shares

Agency·Client Management

6 Agency-Client Retention Strategies That Work

Here’s how to build unique relationships with your clients and boost client retention in the saturated search marketing agency market.

Ben Wood
7/12/2017
1.2K Reads
532 shares

Content Marketing

Using Competitor Research for Your Content Ideation

Use these competitor research tools to discover your rivals’ top-performing content and generate your own content ideas.

Ben Wood
5/10/2017
1.4K Reads
618 shares

Tools & Analytics

Taking a Deeper Look at Conversion Paths in Google Analytics

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use...

Ben Wood
3/4/2017
3.9K Reads
1.1K shares

Paid Search

PPC 101: 6 Tips to Supercharge Google Display Network Performance

This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network,...

Ben Wood
1/25/2017
3.6K Reads
596 shares

Tools & Analytics

How to Create an Awesome E-Commerce Dashboard in Google Sheets

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard...

Ben Wood
12/5/2016
2.9K Reads
704 shares

Paid Search

5 Remarketing Lists to Boost PPC Ad Performance

Learn 5 actionable uses of RLSAs that will allow you to influence your search network targeting and modify bid strategies...

Ben Wood
10/27/2016
6.0K Reads
1.5K shares

About

I am awesome at

Favorite Tools

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