Ben Wood

Digital Director at Hallam

VIP Contributor

Ben Wood

Digital Director at Hallam

About
I am awesome at
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About

Ben Wood is the Digital Director at UK based digital agency Hallam, and has previously worked at a well known FTSE100 company. Ben specialises in SEO, Paid Search and Web Analytics.

Ben oversees a growing consultancy team of 30+ digital marketers, and is responsible for the online performance of a wide variety of clients spanning multiple industries both in the UK and further afield. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).

I am awesome at

SEO, International SEO, Mobile SEO, Local Search, PPC, Content Marketing

Favorite Tools

Google sheets, GA, Google Calendar, Chrome developer tools, SISTRIX, Buzzsumo and Ahrefs

Paid Search

How to Leverage First-Party Data to Boost PPC Performance

Discover how exactly first-party data can be used to power PPC campaigns and improve results.

Ben Wood
1/16/2020
2.4K Reads
260 shares

Social Media·Digital Advertising

5 Ways to Advertise Your CBD Brand Online

Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.

Ben Wood
11/7/2019
5.3K Reads
236 shares

Paid Search·Social Media

Entering Competitive Verticals: How & Why You Should Diversify Ad Spend

Discover how to diversify your paid media strategy in order to build visibility and full-funnel coverage in competitive markets.

Ben Wood
9/18/2019
1.2K Reads
208 shares

Careers & Education

How to Get More Done: 9 Tips to Maximize Marketing Productivity

These nine actionable tips will help you focus on reaching your marketing goals and maximize your productivity.

Ben Wood
5/21/2019
3.3K Reads
578 shares

Paid Search·Digital Advertising

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness

Here are the advertising tactics you can use to target customers at the top of the purchase funnel.

Ben Wood
3/20/2019
6.2K Reads
699 shares

Content Marketing·Digital Experience

Using 6 Principles of Persuasion to Increase Conversions

Here are six quick ways to grab the attention of your visitors and influence their purchase and conversion decisions.

Ben Wood
12/10/2018
3.7K Reads
471 shares

Mobile Search

The Rise of Visual Search: How Brands Can Adapt

Here’s how brands and marketers can adapt to advancements in visual search.

Ben Wood
7/26/2018
15K Reads
531 shares

Paid Search·Facebook

4 Ways to Combine Audiences Across Facebook & AdWords

Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.

Ben Wood
3/27/2018
26K Reads
622 shares

Paid Search

4 Advanced AdWords Audience Targeting Tactics

Here are four advanced audience targeting tactics to refine your AdWords targeting to leverage budget and maximize ROAS.

Ben Wood
2/1/2018
38K Reads
902 shares

Paid Search

How to Use Automation to Boost PPC Performance

Learn examples of how you can utilize automation to save time on core PPC management activities.

Ben Wood
9/20/2017
4.5K Reads
725 shares

Careers & Education

6 Agency-Client Retention Strategies That Work

Here’s how to build unique relationships with your clients and boost client retention in the saturated search marketing agency market.

Ben Wood
7/12/2017
2.7K Reads
562 shares

Content Marketing

Using Competitor Research for Your Content Ideation

Use these competitor research tools to discover your rivals’ top-performing content and generate your own content ideas.

Ben Wood
5/10/2017
2.5K Reads
629 shares

Marketing Analytics

Taking a Deeper Look at Conversion Paths in Google Analytics

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights...

Ben Wood
3/4/2017
18K Reads
1.1K shares

Paid Search·Digital Advertising

6 Tips to Supercharge Google Display Network Performance

This post outlines 6 tips designed to help advertisers harness the potential of display advertising via the Google Display Network, including how to get the...

Ben Wood
1/25/2017
18K Reads
602 shares

Marketing Analytics·Tools

How to Create an Awesome E-Commerce Dashboard in Google Sheets

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.

Ben Wood
12/5/2016
4.9K Reads
715 shares

Paid Search

5 Remarketing Lists to Boost PPC Ad Performance

Learn 5 actionable uses of RLSAs that will allow you to influence your search network targeting and modify bid strategies on AdWords based on audience...

Ben Wood
10/27/2016
7.3K Reads
1.5K shares

Link Building Guide: How to Acquire & Earn Links That Boost Your SEO

About

I am awesome at

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