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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Google Search Console Now Shows Google-Selected Canonical URLs
Google Search Console will now show site owners which URL has been selected as the canonical version.
Google Patent Update Focuses on Anchor Text
A Google patent update suggests a way to enhance the anchor text signal.
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Google’s Mobile-Friendly Testing Tool Lets Users Test and Edit Actual Code
Google’s mobile-friendly and AMP testing tools have been upgraded with the ability to test actual code.
Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages
Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.
Google Maps Rolls Out New Public Events Feature
Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events.
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.
Google Forgets to Announce a Major Change – SEO Community Disappointed
Google announced a major change several years late. The SEO community reacts with disappointment.
Google Made More Linking Practices Less Effective at Manipulating Rankings
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.
Google Explains the Difference Between Neural Matching and RankBrain
Google addressed questions going around the SEO community as of late related to neural matching and its used in search.
Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years.
John Mueller Discusses Links that Google Ignores
How does Google treat backlinks from website analysis websites or user profiles? Google’s John Mueller talks about link building techniques.
Bing Rolls Out Text-to-Speech for Search Results
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.
LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Google Updates the Sitemaps Report in Search Console & Adds Ability to Delete Sitemaps
Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap.
Facebook Removes Targeting Options From Certain Ads to Fight Discrimination
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.
John Mueller on Why Google Ranks Sites with Spammy Links
Google’s John Mueller explains why sites with spammy link building rank.
Google: Most Algorithm Updates Have Incremental Changes to Previous Updates
Google’s John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates.
Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.
Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine
Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.