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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
Google Says It’s Not Possible To Prevent Outages
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.
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Google Gives Sites More Indexing Control With New Robots Tag
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.
Google Answers Why Entire Top 10 is “Stolen” Content
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results
Google Considers Reducing Webpage Crawl Rate
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.
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Google Uses Different Algorithms For Different Languages
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.
LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.
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Instagram Subscriptions Let Creators Make Monthly Recurring Income
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income.
How To Get Free Hotel Booking Links In Google
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide.
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Google Changes Recipe Structured Data Guidance
Google’s guidance on recipe structured data is updated. Publishers recommended to update implementation
Google: FAQ Schema Can Be Used On Select Questions
Here’s what Google advises regarding the use of FAQ markup on only select questions within a Q&A section.
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Does Google Have A Problem With Big Robots.txt Files?
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size.
Google Shares Advice on Site Migrations
Google offers tips on completing a successful site migration
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Google’s Advice For Targeting Multiple Locations With One Website
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.
How Does Google Search Use Synonyms?
Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it.
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Google Search Console Updated With Page Experience Desktop Report
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.
DuckDuckGo Growth Drops As It Celebrates Milestone
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down.
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Can Google’s Help Documents Be Trusted?
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.
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LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.
Yoast SEO Offers Keyword Position Tracking With Wincher Integration
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.
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Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information.
Does Uniqueness of Content Help Rankings?
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking
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Google: Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links.
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Google Has Two Types Of Crawling – Discovery & Refresh
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes
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How To Help Google Rank Products With Duplicate Descriptions
Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues.
4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more.
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Google: One Part Of Site Can Hurt Entire Site Quality
John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing
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