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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
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Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
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YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
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PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
Google For Creators Is Here To Help Publishers Get Found & Make Money
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
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What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
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IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
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5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
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Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Tracking Update Could Net Apple Billions In Search Ads Revenue
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
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Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
Automatic Clarity Integration Coming to Microsoft Advertising Accounts
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
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IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
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How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
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Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
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Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
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700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with.
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Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
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