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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
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How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
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Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
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Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
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Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with.
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
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Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool.
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On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook]
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Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO
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Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.
Google is Developing ‘Big Moments’ Feature For Breaking News
Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time.
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YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels.
Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
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Google Halloween Search Trends For 2021
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
Google Rolls Out New Eco-Friendly Search Filters
New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances.
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YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch.
WordPress Releases Gutenberg 11.6 – Top 4 Achievements
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes.
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Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
Twitter Professional Profiles Available to More Businesses
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.
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Outbound Links to Authority Sites Good For SEO?
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
Facebook Explains October 4 Outage
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
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Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
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Google Tests Feature to Help Users Click from Websites to Competitors
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
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