News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Shopify Makes it Easy to Market to Specific Countries
Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.
Google Consolidates Smart Display & Standard Display Campaign Creation
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!
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Website Themes Impact SEO
Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme
LinkedIn Pages Can Now Publish Long-Form Content
LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.
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![We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/1000x1000-1-613b8b9992f73-sej-276x244.jpg)
We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]
![We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/09/1000x1000-1-613b8b9992f73-sej-100x100.jpg)
Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors.
YouTube Expands Community Posts to More Creators
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.
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Do Prominent Lead Gen Forms Impact SEO?
Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower
Microsoft Ads Announces Plans to Move to New Feedback Platform
Microsoft plans to move to a new feedback platform in October. Here’s what advertisers need to know!
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What’s Driving Google’s Title Tag Rewrites?
What Google recommends for title tags and if that influences why title tags are rewritten
Facebook & Instagram Topics to Watch For Q2 2021
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
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Facebook Reports Increase in Use of Digital Tools Among SMBs
Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months.
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.
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YouTube Adds 5 Features for Creators
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters.
LinkedIn Makes 35+ Learning Courses Free For a Month
In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited.
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Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
WordPress 5.8.1 Released to Fix Multiple Vulnerabilities
WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now
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Twitter Announces Communities Feature
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.
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Jetpack Acquires WordPress Social Image Generator
WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images
Google Lighthouse 8.3.0 Update
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock
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New Verification Guidelines For Facebook And Instagram Accounts
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.
Google Still Uses Original Page Titles For Search Rankings
Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs.
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![The State of SEO 2021: Key Industry Survey Findings [Research]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/1-61322b43a3769-sej-276x244.jpg)
The State of SEO 2021: Key Industry Survey Findings [Research]
![The State of SEO 2021: Key Industry Survey Findings [Research]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/08/1-61322b43a3769-sej-100x100.jpg)
Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.
Microsoft Advertising Announces September Product Releases & Updates
Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!
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New Twitter Privacy Tools Will Give Users More Control
Twitter is considering four new products that will increase privacy and give users more control over their accounts.
TikTok Reveals What Makes A High Performing Ad On Its Platform
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
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Google News Sending Users Directly to Publishers’ Websites
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages.
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month
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Google Shows How to Optimize for Beta Discover Follow
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta
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