News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Facebook ‘Neighborhoods’ Makes it Easy For Locals to Connect
Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor.
Twitter Acquires Scroll With Plans to Launch a Subscription Offering
Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee.
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Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
YouTube Allows Videos to Be Sampled by Default
YouTube creators shocked to learn their content is opted-in to allow free use of their videos for YouTube Shorts
Google Announces it Uses Spam Fighting AI
Artificial Intelligence offers “unprecedented potential to revolutionize” spam fighting. Blocks estimated 99% of spam from search results
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Top GMB Insights Trends Enterprise Brands Need to Know
Research of pandemic influenced shopping trends reveal importance of using trends unique to your business to support data-driven changes
Google: Embedded Links in Featured Snippets is a Bug
Google confirms that embedded links within Featured Snippets is a bug and not a test.
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Twitter Users With 600+ Followers Can Host Live Audio Chats
Twitter Spaces, a feature which allows users to participate in live audio chats, is now available to everyone with 600 followers or more.
Pinterest Search Trends: Gen Z Longs For Post-Pandemic Life
People are eagerly awaiting post-pandemic life, as evidenced by Pinterest search trends, with Gen Z taking the lead for greatest increase in search volume.
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WordPress Saves Creative Commons Search Engine From Shutting Down
Creative Commons Search is joining WordPress, which will help keep the search engine of free-to-use images running for the foreseeable future.
iOS 14.5 Update Launches & More Digital Marketing News
The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.
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Elementor Update Addresses Core Web Vitals
WordPress page builder plugin publisher Elementor announced an update that introduces improvements meant to deliver better Core Web Vitals scores
Pinterest Expands Shopify Integration Worldwide
Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins.
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Instagram to Add New Ways For Creators to Make Money
Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content.
SERP Analysis Tools For SEO and Ranking?
SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. How useful is the information?
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AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study
Independent News & Media’s Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings.
Google Adds 3 New Features For People Ready to Travel Again
As search trends show a renewed interest in travel, Google is adding new features to help people find the safest ways to travel.
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YouTube Channels Can Change Their Name Without Affecting Their Google Account
It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account.
How Google Knows Which Content Belongs to the Same Author
Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.
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Research: Re-opening is Driving New Online Search Opportunities
New research shows emerging post-pandemic consumer trends are driving new online search and ecommerce opportunities. Bounce back in these key areas
Microsoft Advertising’s New Features & More Digital Marketing News
Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.
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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Facebook Shares 4 Ways It’s Improving News Feed Ranking
Facebook is sharing plans on how it plans to give users more of what they want to see in their news feeds.
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Google Web Stories WordPress Plugin Updated With Embedding Capabilities
Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages.
FTC Reviewing How Online UI Manipulates Users
United States trade commission workshop scheduled for April 29, 2021 takes a look at dark patterns in online commerce
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Microsoft Audience Network Introduces Facebook Import & Video Ads
The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
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Google Search Console: How Accurate is the Average Position Metric?
Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console.
Pinterest Lets Content Owners Control How Their Images Are Used
Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used.
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Google’s John Mueller: ‘Now’s The Perfect Time’ For an SEO Side Hustle
Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills.
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