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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more.
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Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites.
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.
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Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search
Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.
YouTube Brings Photo Editing & Quizzes To Community Posts
YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes.
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TikTok’s New Tool Gives Businesses Helpful Audience Insights
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies.
Google Publishes Guide To Current & Retired Ranking Systems
A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired.
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Users Lose Confidence That Twitter Will Survive
Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online
Google’s New Local Search Features Are Finally Here
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera.
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Key Insights That Agency SEO Professionals Should Know
Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year.
In-House SEO: Key Insights To Inform Your 2023 Strategy
Download our dedicated in-house SEO report and learn how to set your team up for success next year.
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Wix Announces New Way To Edit Page Level SEO Settings
Wix announced a new feature that let’s users update SEO factors like structured data and meta tags at the page level from one location
Evidence of New Twitter Features Leaked By Security Researcher
Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure
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Google Makes It Easier To Get Products In The Shopping Tab
Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results.
Elon Musk’s Twitter Takeover: A Timeline Of Events
A continuously updated timeline of Elon Musk becoming the owner and CEO of Twitter, and the events that occur under his leadership.
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Meta Launches Campaign To Support Small Business Shopping
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.
Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel
Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk mock-apologizes for firing “these geniuses”
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Google Is Restoring Missing Reviews In Business Profiles
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored.
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed.
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Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.
Google Updates Review Snippet Structured Data
Google updated the review snippet structured data to standardize how numbers are written
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TikTok Offers New Resources & Ad Credits For Small Businesses
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits.
Experts Predict Twitter Outage & Advise Downloading Your Data
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can
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Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.
LinkedIn + GitHub Launch 40+ Free Courses
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023.
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Twitter Fires 80% of Contractor Employees With No Formal Notice
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API
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Vulnerabilities Discovered in Five WooCommerce WordPress Plugins
Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites
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