Quality Score Update: What You Need to Know
With an impending change in Quality Score from Google due on September 12, here’s an updated version of my free AdWords Script.
News
Get the latest in search engine news and updates, including Bing, Google, and YouTube, including search engine trends, acquisitions, and developments.
Conversion Tracking Finally Comes to LinkedIn
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
Google Updates Security Issues Report in Search Console
Google’s Security Issues report in Search Console has, for over 9 years, been a valuable tool for helping webmasters resolve security issues with their sites.
Google: Unnatural Widget Links Violate Webmaster Guidelines
Google has taken it upon itself to reiterate the policy on widget links, specifically warning against “unnatural” links.
Google Knowledge Panels Now Include Reviews from the Web
Reviews from the web are being added to Google’s Knowledge Panels in search results; this update is available worldwide on mobile and desktop.
Buy and Sell Clothing Directly in Google’s Search Results
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.
Google Update May Have Occurred Last Week, Not Penguin Related
Did Google update its algorithm last week? Google’s John Mueller recently addressed that question, and here is the answer.
Add Multiple Owners to Manage a Google My Business Listing
Owners of a listing can now invite others to manage the listing with them without having to share personal account logins.
Frustrated by Lack of Google Keyword Planner Data? Try the Forecasting Tool
Google’s suggested solution for extracting more data from Keyword Planner is to try using the built-in forecasting feature.
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live video.
YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Account-Level Sitelinks Rolling Out to All AdWords Advertisers
Google has made it possible to add sitelinks to ads at the account level.
Search Live Coverage Carousel Comes to Google With Real-Time Indexing
Participating in the project will allow publishers to expedite the process of having their content surfaced by Google.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Search Within Apps on Your Android Phone With ‘In Apps’ Search
Google has now made it possible to search within apps on Android phones.
Pinterest Rolls Out 3 Big Retargeting Changes
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
Latest Search Market Share Numbers: Google Search Up Across All Devices
Google’s share of the US desktop search market is not just stagnating, it is now on the decline. However, its overall search share is going up.
New Updates for Google+ Rolling Out to All Users
Google is rolling out a redesign and several brand new features to Google+.