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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Google Introduces a New Way to Split Test AMP Pages in Google Ads
Google has a new way to compare the impact of using AMP pages vs. traditional web pages with Google Ads.
LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service
LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager.
Facebook Rolls Out New Overlays for Product Ads, Holiday Templates, More
Facebook is assisting advertisers with their holiday marketing strategies by rolling out new ad features well before the season begins.
Google Suggests Reviewing Quality Rater Guidelines for Info About Good Content
Google’s John Mueller suggests referring to Google’s quality rater guidelines when looking for information about how to create good content.
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Google Displays Different Dates in Search Results Depending on Relevancy
Google’s John Mueller says search results will display the publication date or last modification date depending on relevancy.
Pinterest Hits 250 Million Monthly Active Users
Pinterest announced that it has hit a milestone of 250 million people using the social network each month.
Facebook Gives Advertisers Control Over Placement of Instant Article and In-stream Ads
Facebook is giving advertisers more control over placement of in-stream, Instant Article, and Audience Network ads.
Google’s Dynamic Search Ads Get New Targeting Options, More Reporting Data
Google has released several updates to Dynamic Search Ads, which include new targeting options and more data in reports.
Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More
Google’s new responsive display ads will become the new default ad type for the Google Display Network.
32% of Consumers Own a Smart Speaker, 71% Use Voice Commands Daily
Adobe’s State of Voice Assistants report shows 32% of consumers own a smart speaker, up from 14% in January 2018.
Instagram Adds Personalized Emoji Shortcuts for Quick Comments
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment.
Twitter Adds Audio-Only Live Broadcasting
Twitter has launched a new feature that gives users the ability to create audio-only live streams.
Twitter is Testing a Redesigned Desktop Interface
Twitter is testing a redesigned version of its desktop website, which is currently available to a limited number of users.
Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads
Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.”
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook updates its ad metrics to offer a holistic view of how customers interact with a business across all platforms.
Google Ads’ Exact Match Targeting Now Includes Keywords With Same Meaning
Using machine learning, Google Ads’ exact match will now serve ads that match the intent of a search.
Google Discusses How Secondary Effects Can Negate SEO
Google notes how poor user experience issues can subvert well executed technical SEO.
Google: Sites Using A Lot of JavaScript May Not Be Moved to Mobile-First Indexing
Google’s John Mueller says using a lot of JavaScript may prevent a site from being moved to mobile-first indexing.
Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY]
A majority of marketers surveyed in a recent study say link building is their most effective SEO strategy.