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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Evidence of Google Valentine’s Day Algorithm Update
Evidence from forums, Facebook Groups and SERP trackers indicate that Google may be updating it’s algorithm.
Google Says Top Scores on Web.dev Won’t Boost Rankings
Google’s John Mueller cautions it takes more than a perfect score on the Web.dev tool to achieve top rankings.
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Reddit Has the Least Valuable Users Compared to Other Social Networks
Reddit is now home to 330 million monthly active users, but they’re the least valuable of any social network.
The Top Reasons Consumers Follow and Engage With Brands on Social Media
A new study reveals the real reasons why consumers follow brands on social media.
Paid Search Spend Grows 10% Globally Year-Over-Year
A new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Google: Syndicated Content May Outrank the Original Source
Google’s John Mueller advises site owners that when content is syndicated elsewhere it may outrank the original source.
Google Pushes Back Parallel Tracking for Display & Video Campaigns to May 1st
Google Ads is now expanding parallel tracking to Display and Video campaigns on May 1st.
Google Ads is Bringing Click Share to Search Campaigns
Google Ads has begun rolling out click share for search campaigns.
Google’s John Mueller on Best Site Structure
John Mueller discusses how site architecture helps Google understand the meaning of a website and its pages.
Google’s Gary Illyes Urges SEOs to Stick to the Basics
More than once during his recent AMA on Reddit, Google’s Gary Illyes advised SEOs to stick to the basics.
Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs
According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.
Google: Hreflang Not a Ranking Signal, But Will Drive Targeted Traffic
Google’s Gary Illyes clarified the hreflang attribute is not a ranking signal, though it will result in more targeted traffic.
Google to Introduce Job Posting Markup for Remote Jobs
Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results.
Google Search Console’s Inspect URL Tool is Only Useful for Webpages
Google’s John Mueller has advised that the new inspect URL tool in Search Console is only useful for webpages.
40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60%
LinkedIn has released an ebook for social media managers that contains an updated list of stats about the platform.
Google’s Gary Illyes Explains How RankBrain Works
Google’s Gary Illyes has provided a matter-of-fact explanation of how the RankBrain algorithm works.
Facebook Fights Back Against Myth That News Feed is Limited to 26 Friends
Facebook has come out swinging against those perpetuating a myth that its news feed displays a limited amount of content.
Facebook Introduces New Ways for Businesses to Communicate with Customers
Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups.
Google’s John Mueller on How to Use Disavow Tool – Two More Times
Google’s John Mueller offered further advice on the best use of the disavow tool: Most people don’t need it.
Google Search Console to Combine Data from Multiple Properties into One Report
Google Search Console will soon assign all search data for a single piece of content to the canonical URL.