News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Advertisement
Google Can Use Unsupported Structured Data
Google’s John Mueller says Google can use unsupported structured data to understand entities.
![Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/02/mllwspd--5e45d6becf782-276x244.jpeg)
Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]
![Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/02/mllwspd--5e45d6becf782-100x100.jpeg)
This week on Marketing O’Clock, we’re talking about the new requirements for Google Partners and other digital marketing news.
Advertisement
How to Optimize AMP Stories for Google Search Results
An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
Google Confirms: No Core Update
Google confirmed that there was no Google update. This is what happened.
Google Ads Makes it Easier to Review a Campaign’s Change History
An update to Google Ads will make it easier to determine how campaign changes impact ad performance.
Google’s SEO Best Practices Summed Up in New Video
The latest episode of Google’s Search for Beginners video series goes over the best (and worst) practices for SEO.
Google: 6 Need States Influence Search Behavior
Google research asserts that six need states influence search behavior.
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales
In a rare move, a Hollywood studio changes a movie title after its release date to make it more search-friendly.
Domains Ending in .Com to Reportedly Get More Expensive
As per a new agreement between ICANN and Verisign, the price of domains ending in .com may go up soon.
Google’s John Mueller: There is No Benchmark for Crawl Budget
There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says.
Google Search Console Begins Reporting on Review/Ratings Markup
Google is introducing a new report in Search Console for sites utilizing review or ratings markup.
Google’s John Mueller on Word Count for SEO
Google’s John Mueller tweeted about word count analysis for SEO.
Microsoft Advertising Introduces New Features for Shopping Campaigns
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help save time and gain more insight.
Google to Discontinue Classic Version of YouTube on Desktop
Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version.
New Instagram Feature Helps Users Clean Up Their Following List
Instagram is rolling out a new feature that will allow users to group their following list into different categories.
Google Says Hreflang Attributes Should Not Be Used in Anchor Tags
Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page.
Google Shopping Ads in Gmail & This Week’s Digital Marketing News
We’re also talking about new guidelines for video ads from Chrome, TripAdvisor’s restaurant review hub, and more on Marketing O’Clock.
Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns
More efficient product group management and new time-saving features are rolling out to Microsoft Shopping campaigns.
