Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks. For breaking news and the latest updates, follow us on Google News or subscribe to our newsletter.
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content.
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume?
Google’s AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data.
U.S. Copyright Office report identifies copyright risks at every step of generative AI training and deployment
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget.
Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs.
Experienced SEOs report trouble getting hired. Is AI screening to blame?
Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android.
10Web announced a new API that enables developers, agencies, and SaaS tool providers to offer AI website building capabilities to their customers
New AI systems are less accurate than older versions, with error rates up to 79%. Learn why this happens and how to protect your brand.
Google pushed back against news reports of shrinking Search demand, pointing to “overall” search query growth and feature adoption
Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s $20B deal. How will this reshape search competition?
ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.
A WordPress bug is causing fatal errors on WooCommerce sites, resulting in widespread outages.
Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data.
