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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication.
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Google On Why Helpful Content Update Seems Quiet
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out.
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations.
WordPress Releases 6.02 Security Vulnerability Update
WordPress released a security and maintenance update to address three vulnerabilities.
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Twitter Circle Lets You Send Tweets To A Select Group
Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people.
LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM.
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Twitter’s New Feed Options Look To Help Users Discover More
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes.
Google’s 6 SEO Tips For Ecommerce Websites
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results.
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Google Shares Insights into Indexing & Crawl Budget
Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others
LinkedIn Improves Search Results For Posts
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface.
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Google To Clearly Label Clinics That Provide Abortions
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps.
Google’s Helpful Content Update Rolls Out: 7 Things To Know
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines.
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Google Updates Education Q&A Structured Data Documentation
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites.
Internet Archive Website Offline for Hours
Internet Archive website was temporarily offline due to network hardware failure
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Twitter To Let Users Filter Unwanted Replies
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter.
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.
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Google Updates Article Structured Data Guidelines
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
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YouTube Adds New Podcasts Section
YouTube takes steps to make podcasts more readily available from a dedicated Explore page.
Instagram Tests BeReal Clone ‘Candid Challenges’
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal.
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Google Search Console Update: More Data In Core Web Vitals Reports
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.
Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again.
Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue...
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Google Readying A Product Review Algorithm Update For August
Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out.
Google ‘Helpful Content’ Algorithm Update Launching Soon
Google announced it’s launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO.
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TikTok Introduces 3 Types Of Shopping Ads
TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page.
Google: No Rush To Switch Away From Dynamic Rendering
Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution.
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Google Search Console Bug: Incorrect Number Of Indexed Pages
Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved.
New Instagram Reels Features Include Crossposting, Insights, + More
Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more.
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Snapchat+ Adds New Features, Reaches 1 Million Subscribers
In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost.
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