News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Google Expands the Distribution of App Ads
Google Ads is expanding the distribution of app ads, which will now show up more often on iOS devices.
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
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Google Cancels Support for Robots.txt Noindex
Google announced they will no longer support robots.txt noindex directive
Google Wants to Establish an Official Standard for Using Robots.txt
Google has proposed an official internet standard for the rules included in robots.txt files.
Google: Updating a Page’s Publishing Date Won’t Make it Rank Better
Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings.
Google’s John Mueller on Good Links and How to Get Them
John Mueller was asked what a good link is and how to get them without being spammy.
How to Super Power Your Link Building
Link building has two factors holding it back. This is how to power up your link building.
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies
A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.
Google’s Diversity Update Gives Smaller Sites a Chance to Rank
A study on the effect of Google’s diversity update concludes smaller sites have a chance to rank for competitive keywords.
Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector
According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.
AMP HTML Now Supports Autocomplete for Faster Search Experiences
AMP pages can now more closely mirror the behavior of regular HTML pages with autocomplete for search and forms.
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking
Microsoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
Google’s John Mueller on Retaining SEO After Migrating Web Platforms
Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO.
LinkedIn Introduces a New Way for Pages to Generate Leads
LinkedIn is rolling out new tools to help pages drive leads and measure the results.
LinkedIn Changes its Algorithm to Surface More Personalized Content
LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests.
Wayback Machine Now Shows When a Page Was Updated and What Changed
The Wayback Machine has a new tool showing the exact date a page was changed what was changed on it.
Google Adds Shareable GIFs to Image Search Results
Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps.
Google Launches a New Hub for Small Business Marketing Resources
Today is International Small Business Day, and to mark the occasion Google created a new hub for SMB marketers.
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Quality Raters Guidelines and Google Ranking Signals
The downside of using the Quality Raters Guidelines to guess what ranking signals Google uses.