Google SEO 101: Website Crawl Budget Explained
Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting.
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Google Discover Now Shows Large Images for Non-AMP Pages
Google appears to have fixed an issue with Google Discover that was preventing large images being displayed for non-AMP pages.
Over 25% of People Click the First Google Search Result
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study.
Google: No Way to Optimize Content for Ranking in Google Discover
Google says content cannot be optimized for Discover in the same way that it can be optimized for search results.
Pinterest Updates Algorithm to Surface More Content Types
Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.
LinkedIn Adds Name Pronunciation Audio Clips to User Profiles
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation.
Google Creates a New Way to Drive Traffic Via Image Search
Google is adding more context to photos in image search results, which presents site owners with a new opportunity to drive traffic.
Instagram Tests Replacing Activity Tab With Shopping Tab
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
Google Shutters Structured Data Testing Tool
Google is officially moving the Rich Results Test out of beta now that it fully supports all Google Search rich results features.
LinkedIn to Prevent Users From Spamming Page Follow Invites
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.
Google: Spam Reports Do Not Result in Manual Actions
Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.
Google Finds SEOs Are Getting More Work During COVID-19
Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.
Google Analytics Filters Bot Traffic From App + Web Properties
In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.
Bing Ranking Factors Revealed in Update to Webmaster Guidelines
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content.
Facebook Algorithm Now Prioritizes Original Reporting
As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting.
Google Shopping Ads Are Free to Display in Main Search Results
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.
Correction: Apple Safari Will Not Block Google Analytics Tracking
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought.
Google Explains How YouTube Search Works
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results.
LinkedIn Content Creation is Up 60% Compared to Last Year
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.