Google Made More Linking Practices Less Effective at Manipulating Rankings
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.
Google Explains the Difference Between Neural Matching and RankBrain
Google addressed questions going around the SEO community as of late related to neural matching and its used in search.
Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years.
Bing Rolls Out Text-to-Speech for Search Results
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.
LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.
Google Updates the Sitemaps Report in Search Console & Adds Ability to Delete Sitemaps
Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap.
Facebook Removes Targeting Options From Certain Ads to Fight Discrimination
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.
Google: Most Algorithm Updates Have Incremental Changes to Previous Updates
Google’s John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates.
Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.
Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine
Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.
Google: Invalid URLs Should Return 404s, not 5XX Server Errors
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website.
Twitter to Introduce a ‘Subscribe to Conversation’ Feature
Twitter is working on a feature that will allow users to follow specific threads with a ‘subscribe to conversation’ button.
Google My Business Adds New Seasonal Business Guidelines
Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.
Google Ads Will Recommend Which Columns to Add to Reports
Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.
Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
Google Adds DuckDuckGo As a Search Option in Chrome for the First Time
For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.
Facebook is Changing How it Measures Ad Relevance
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics.
Google Asks Businesses to Set Their Goals in New GMB Onboarding Process
Google My Business has a new onboarding process that starts by asking users to set their goals.