Google overhauls Analytics’ Advertising section to consolidate all ad and publisher reporting into one streamlined hub.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Google launches AI writing assistant “Help Me Write” in Chrome browser to suggest text based on website context.
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise.
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results.
Want to earn badges and rewards from the Google Local Guides program? Learn how to join, how to contribute, and how to earn points.
Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.
Google unveils new search features for Europe to comply with the Digital Markets Act (DMA).
Google launches “How Search Works” video series explaining the inner workings of search engines in simple terms.
Google’s Danny Sullivan provided SEO diagnosis tips to a website owner who experienced a traffic drop, advising that ranking volatility is expected as algorithms evolve.
Google Analytics’ new trend detection feature highlights gradual data trend changes, helping spot issues early for quick investigation.
Google blocks over 170 million fake reviews, uses AI-powered algorithm to protect businesses’ reputations.
Google rebrands Bard as Gemini, upgrades it with Ultra 1.0 model, and launches mobile app for iOS and Android.
Google investigates fake Local Service Ads linked to competitors’ Business Pages to sabotage and hide real ads.
YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.
Meta will label AI-created images on Facebook, Instagram, and Threads to help users identify synthetic content.
LinkedIn launches AI tools to streamline networking and job searches.
Pew survey of US adults’ social media habits finds YouTube and Facebook remain most used while TikTok sees substantial growth.
Google introduces AI in Maps to suggest personalized local business recommendations.
Google ends cached links that let users access archived webpages; Internet Archive’s Wayback Machine emerges as replacement.
YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics.
Google to replace First Input Delay with new Interaction to Next Paint metric as a Core Web Vital on March 12.
Google launches gesture-based search feature Circle to Search on Pixel and Galaxy phones today.
Alphabet’s Q4 earnings show steady growth driven by AI integration across Search, YouTube, Cloud; presenting risks and opportunities.