Study Predicts Google’s Search Ad Revenue Will Drop While Amazon’s Grows
A forecast on US ad spending predicts that Google’s share of search revenue will drop over the next two years.
Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
Google Ads Introduces 2 New Ways to Target Users in Google Search
Google Ads is rolling out two new ways to reach your target audiences in Google Search.
Facebook Launches New Tools to Help With Holiday Marketing
Facebook has released several new tools to assist businesses with their holiday marketing efforts.
Instagram is Bringing Direct Messaging to its Desktop Site
Instagram appears to be in the process of bringing direct messaging to its desktop website.
Instagram Removes ‘Following’ Tab Which Let Users Keep Track of Others’ Activity
Instagram has removed a section of its app which was referred to by many as a “stalker” tool.
Google: Follow Our Structured Data Requirements to Ensure Rich Result Eligibility
Google recommends following the official structured data requirements to ensure content is eligible to be displayed as a rich result.
Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling
Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot.
Google Reveals the Top Halloween Costume Searches for 2019
Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches.
Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing.
Google Begins Showing User-Generated Images in Product Reviews
Google is introducing user-generated images in product reviews on Google Shopping.
Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.
Google is Testing Search Results Without URLs
Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.
Google Search Console Adds New Reports for Video Search Results
Google is adding two new reports in Search Console that provide site owners with more data on video search results.
Google Lens Can Now Provide “Style Ideas” With Matching Clothing Items
Google Lens has been updated with the ability to find pieces of clothing that match items seen in a photo.
Google Shopping Updated With New Design, Price Tracking, Local Inventory, More
Google Shopping has been updated with a redesign and new features that make it easier for users to find products.
Google Reveals Small Business Search Trends for 2019
Google released a new report with fresh data on how people are searching for small businesses in the United States.
Google Announces New Ways to Hide Personal Activity, Including Incognito Mode in Maps
Google has announced three new ways for users to hide their personal activity while using Maps, YouTube, and Assistant.
Google to Update Googlebot’s User Agent in December
As part of Google’s switch to evergreen Googlebot, the user agent will be updated to reflect the new Chrome version.
Google Brings ‘Change of Address’ Tool to New Version of Search Console
Google has finally moved the ‘Change of Address’ tool to the new Search Console interface.