Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report.
Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows.
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2)
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links.
Wix Acquires AI Platform That Enables Anyone To Create Software
Wix acquired Base44, an AI platform that enables users to build software using natural language prompts in a chat-based interface.
CMOs, The Time Is Now To Assign An AI Leader
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious.
AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar.
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.
The New Normal
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers.
OpenAI Rolls Out Update To ChatGPT Search
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Google Launches Audio AI Overviews In Search Labs Test
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs.
The Truth About LLM Hallucinations With Barry Adams
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.
Google AI Mode: First Thoughts & Survival Strategies
Learn more about Google AI Mode through Barry Adam’s perspective and its impact on search results and user interaction.
How AI Detects Customer Hesitation (And Converts It Into Sales)
Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap.
Newly Released Data Shows Desktop AI Search Referrals Dominate
New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile.
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search
Google AI Mode Introduces Data Visualization For Finance Queries
Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies.
Google Shares Details Behind AI Mode Development
Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know.
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced a Node.js-based MCP Server that enables natural language querying of analytics via AI
Google AI Overviews Favor Major News Outlets: Study Reveals
New study: Google AI Overviews cite news sources in only 1 in 5 responses. BBC, NYT & CNN lead with 31% share.
Claude’s Hidden System Prompts Offer a Peek Into How Chatbots Work
Anthropic published the hidden system prompts underlying the Claude AI model, showing how to get the best responses from it.
Google Patent On Using Contextual Signals Beyond Query Semantics
Recent Google patent shows how five kinds of real-world context can influence AI-generated answers
How To Use LLMs For 301 Redirects At Scale
Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Walsh and guest John Shehata.
Google’s Query Fan-Out Patent: Thematic Search
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries
Google Fixes AI Mode Traffic Attribution Bug
Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics.
Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority.
Google’s CEO Says AI Overviews Website Referrals Are Increasing
Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do”
Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis of information.