Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
It Works Until It Doesn’t: AI Content Strategies That Backfire
Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before.
Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros
Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on.
Google-Agent: The Web’s New Visitor Just Got An Identity
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content.
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down.
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report
Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions.
Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty?
Enterprise content leaders are scaling AI output and struggling to do it well. The highest-maturity organizations already know why.
The Consensus Gap
A brand can look dominant in an aggregate AI dashboard and be invisible in two of three engines. Here’s the data that proves it.
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility
Unlock the secrets of AI visibility. This 90-day playbook can help enhance your brand’s presence in AI searches.
How To Run a Technical SEO Audit for AI Search Visibility
Unlock the secrets of AI visibility to adapt your website for future search trends and improve technical SEO practices.
How To Run A 90-Day Growth Audit With AI (Step-By-Step)
AI is reshaping growth audits, turning weeks of manual analysis into actionable 90-day roadmaps that prioritize execution over documentation.
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance.
Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping
The latest UCP updates signal a shift from experimentation to readiness as AI-driven commerce infrastructure becomes embedded in existing retail systems.
The Agent Runtime Wars Have Begun. Is Your Website Ready?
The agentic web shipped for real in April. Here’s what Cloudflare, OpenAI, and Sundar Pichai all said that web professionals need to hear.
The Gap Between AI’s Heartwarming Ads And Its Real Goal: Your Job
Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying.
“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy
About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to...
Google’s Mueller On Why AI-Built Websites Miss SEO Basics
AI tools can build websites fast, but Mueller says they won’t set up your canonicals, sitemaps, or robots.txt unless you tell them to.
The ROI Problem With AI Traffic Nobody Is Measuring Correctly
AI visibility ROI can’t be measured in clicks because clicks were never part of the design. Here’s the framework shift before the spreadsheet catches up.
7 Common AI Website Mistakes That Are Easy To Avoid
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with...
Bing Reveals What Grounding Means For AI Search Visibility
Microsoft’s Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.
Google’s AI Search Now Shows More Links: What SEOs Need to Know
Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences.
The Whole Point Was The Mess
GEO vendors are selling the same SEO playbook with a new acronym. The academic paper they cite actually points the other way.
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
Google Sued For AI Overview Misinformation
A lawsuit alleges Google’s AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.
Google Disputes AI Threat To Search While Industry Insiders Predict Mass Job Losses
Google celebrates AI search growth while industry insiders warn of widespread job displacement.
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing)
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in...
Google Shares Insight On Black Box AI Models In Search
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search.
Your Website Is A Source, Not A Megaphone
AI-driven consumption is forcing brands to rethink content structure, clarity, and portability beyond traditional page-based experiences.
500M AI Searches Later: How To Actually Improve AI Search Visibility & Citations
Learn how AI search signals impact visibility. Enhance your SEO strategies with insights from leading experts in the field.
![ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-3-56-760x400.webp)
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results.
AI Search Click Patterns Reveal Local Domain Advantage
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.