Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before
Most enterprise brands are invisible to AI models right now. That gap is closing fast, and the brands moving first will hold the ground.
The Web Is Eating Itself And Your Metrics Look Fine
Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search’s strangest behavior, and where to place your bet.
OpenAI GPT-Live Brings Search Into ChatGPT Voice
OpenAI has begun rolling out GPT-Live, new voice models for ChatGPT that can run a web search and show visual answers while you talk.
An Easy Digital PR Strategy For AI SEO
Marketing a brand online for AI Search can be easier than you think. Here’s a strategy to get you started.
You Can’t See How AI Ranks You, So Build What It Can Read
Open AI Overview rankings won’t change the work. What a machine can read, parse, and verify on your site is what matters now.
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
SEO Study: 5 Lessons From Running AI Agents Across Every Search
Last year, 2.5% of Writesonic’s leads came from AI search. As of March, 35% do. Samanyou Garg, Founder and CEO of Writesonic, showed the system...
How To Build A Performance Marketing Experimentation Framework With AI
AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast.
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Data
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
The Web Is Growing A Second Layer – Almost A Third Head
Google’s OKF and ARD specs are making noise, but HTML still runs discovery. Here’s what actually matters for SEO in the new agentic-web stack.
Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google Put AI Visibility Inside The SEO Tool On Purpose
Google filed AI visibility under search. Stop treating it as a separate workstream with its own budget and its own quarterly report.
Lighthouse Fails Your Llms.txt Without Markdown Links
Six audits. One failure. The fix took five minutes. Here’s what Lighthouse 13.3’s Agentic Browsing category actually tells you, and what it doesn’t.
AI Search Is Nothing Without SEO & It Knows It
Technical SEO now sits at the center of AI search readiness, giving LLMs the structure and signals they need to retrieve and cite content.
Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t
Google’s AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.
Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality
An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.
Why 88% Of Companies Are Using AI Wrong: The System-Building Gap
A global study of 6,100 organizations reveals most AI adoption is still surface-level, and the gap is widening fast.
Anthropic’s Claude Fable 5 Is Back With New Usage Limits And Safeguards
Anthropic’s Claude Fable 5 returns with 50% usage limits and a new classifier that may result in false positives.
New WordPress Plugin Safely And Easily Connects AI To Your Website
WPVibe WordPress plugin makes it easy to connect virtually any AI to your WordPress site and safely edit virtually anything.
The 4-Step Test That Catches AI Errors Before They Shape Your Strategy
AI outputs can appear authoritative while containing costly errors. This four-step protocol helps teams verify AI conclusions before making decisions.
Anthropic’s Claude Sonnet 5 Is “Near-Opus Intelligence” For All Plans
Anthropic releases their new Sonnet 5 as the default model for all plans, including the free tier, plus introductory pricing on tokens.
AI Agents Are Failing To Read B2B Pricing, Study Warns
Siteline tested a Claude agent on top B2B products. When it couldn’t find the prices, it often turned to third-party sources instead.
ChatGPT Users Are Now Mostly Non-English
OpenAI data show that active ChatGPT users on consumer plans now mostly use non-English languages, with growth fastest in Africa and Asia.
Google Moves Recipe Links To Top Of AI Mode Results
Google launched a new update in AI Mode that places recipe site links at the top of responses, with creator names, ratings and ingredient counts.
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics.
Multi-Location SEO: How To Win Google & AI Search Visibility At Scale
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.
Google Claims AI Training Is Fair Use In New Governance Paper
Google’s AI governance paper argues public-web training should remain fair use while pointing to opt-out controls, takedowns, and paid deals for specialized content.
Selling AI As A Replacement Wins Attention & Kills Trust
Selling AI as a people replacement alienates buyers and contradicts employment data. Here is why the substitution narrative backfires.
Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say.
A Third Of Fintech Is Invisible To AI Agents
Most AI visibility advice skips the rendering step. A study of 274 fintech homepages shows why that’s the most expensive mistake to make.