Your AI search strategy gets better here.
How to Get Found & Chosen in AI Search in 2027
December 9, 2026 • 12–3 PM ET
Free • Live online • Recordings provided
Finalize your AI search priorities with the SEJ Newsroom and industry experts.
“Engaged for the entire program.”
“Tips in the chat I could use right away.”
Attended By Marketing Leaders
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Learn: AI Search Strategy Changes For 2027
Getting found in AI search is only the start. Your 2027 SEO strategy also needs to turn that attention into customers.
Join the SEJ newsroom and industry experts to decide which changes deserve investment and how to measure their business impact.
Update your AI search priorities with new insights.
Assess which tactics earned citations and what your content team should change next.
Make informed marketing & SEO investments.
Use a mix of expert perspectives to judge which 2027 predictions deserve action.
Show the business impact of AI visibility.
Connect buyer questions, content and landing pages with conversions and AI traffic reporting.
Agenda
What's Hot, What's Not: AI Search in 2026 and What to Change for 2027
Join the SEJ Newsroom and industry experts to unpack how AI search changed in 2026. The panel combines industry reporting with hands-on experience to help content teams plan for 2027.
You’ll Learn To:
- Identify AI search tactics that earned citations in 2026.
- Recognize tactics that did not deliver.
- Choose what your content team should change for 2027.
2027 Marketing Predictions: What Brands Expect and How to Prepare
Explore what 2027 could bring for search and marketing through a mix of expert perspectives. The panel connects emerging trends with day-to-day marketing decisions to help you plan for the year ahead.
You’ll Learn To:
- Understand what brands expect from search and marketing in 2027.
- Separate credible predictions from trends that need caution.
- Decide what to put in place now.
Turning Search Visibility Into Customers
Turn attention into a clearer path to conversion. Explore how buyer questions should shape your content, landing pages and email capture, then learn to measure AI traffic and report its business impact.
You’ll Learn To:
- Focus content on buyer questions and decisions.
- Connect AI visibility to landing pages, email capture and conversions.
- Measure AI traffic and report its business impact.
Who Should Attend
SEO Professionals & Managers
Choose AI search optimization priorities and explain how they support your wider SEO strategy.
Content Managers & Strategists
Adapt your content strategy for AI visibility and use buyer questions to guide your next briefs.
Agency Owners & Directors
Set priorities for client SEO plans and connect AI traffic to business goals in your SEO reporting.
Marketing Managers
Connect SEO and AI visibility with landing pages, email capture, and conversion goals.
Marketing Directors, CMOs & VPs
Evaluate 2027 marketing predictions before committing budget and align AI search work with business priorities.
Analytics & Reporting Teams
Learn how to measure AI traffic and report its contribution to business outcomes.
Speakers
Hear from the SEJ newsroom, expert contributors and practitioners on AI search strategy, marketing priorities and business results.
Before You Register
Is SEJ Live free?
Yes. Registration is free and includes all three sessions and the recordings.
Will the sessions be recorded?
Yes. Register to receive access to the recordings. Attend live to take part in the panel Q&A.
How long is the event?
SEJ Live runs from 12 to 3 PM ET on December 9, 2026. Join one session or all three.
Is this about GEO and AEO?
Yes. The panels cover visibility in AI-generated answers, often called generative engine optimization (GEO) or answer engine optimization (AEO), alongside planning and conversion decisions.
Do I need to be an SEO expert?
No. The program is for SEO professionals, marketing managers, agency leaders and marketing decision-makers.
Can I attend just one session?
Yes. One registration covers all three sessions. Attend the discussion most relevant to your work live, then watch the others on demand.
Register Now. Recordings Included.
Join SEJ Live on December 9, 12–3 PM ET. Attend the discussions that matter to your work and revisit the recordings afterward.
Free • Live online • December 9, 2026
What Past SEJ Live Attendees Say
“Loved the format and presentations. Super helpful information.”
“Hearing actual thought leaders that are in the trenches with AI and SEO helps me understand just how well I understand this topic. Very valuable.”
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