Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
Latest
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
![B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/10/b2b-marketing-channel-performance-announcement-sej-760x400.webp)
B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]
Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29.
DeepSeek Opens Its In-House Search Engine To Developers
A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.
It Knew Every Word
A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part.
AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds
Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn’t land.
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
DeepSeek Opens Its In-House Search Engine To Developers
A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation.
AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds
Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn’t land.
OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds
A paper tested whether Google results and OpenAI’s API can stand in for ChatGPT’s citations. They matched cited sites more often than the exact pages.
Google’s Indexing API Docs No Longer Explain How To Get Approval
Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don’t say how to request more.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.
Google’s Indexing API Docs No Longer Explain How To Get Approval
Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don’t say how to request more.
Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
It’s Possible Your Migration Issues May Be Due To Site Quality
If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.
Google’s Search Antitrust Ruling: What Advertisers Should Check Next
Federal rulings in 2024 and 2025 examined how Google runs its advertising business.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
PPC
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Google Ads Introduces Channel Prioritization And Budget Allocation
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Partner Resource from CallRail
AI Search Tracking Checklist: How to Attribute Calls From ChatGPT, Claude, and Perplexity
Calls from ChatGPT and Perplexity often land under 'direct' or 'other' in your call report, so you can't prove where they came from. This checklist is based on CallRail's analysis of nearly 30 million inbound calls since November 2025. It gives you six steps to track AI search as its own call source and the H1 2026 data to report on it.
- Add AI search as a distinct call source so calls from ChatGPT, Claude, and Perplexity stop getting filed under 'direct/other' in your call report.
- See H1 2026 call data, including 58% growth in AI-driven calls and the share of calls by AI platform.
- Keep your name, address, phone, and hours consistent across the directories AI platforms pull from.
- Report AI-driven leads alongside paid search, organic, and social so you can prove and defend your AI visibility work.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
By Pedro Cerdeira
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
By Matt G. Southern
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
By Greg Jarboe
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.