Why Your SEO KPIs Are Failing Your Business (And How To Fix Them)
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.
Latest
![90 Days. 1 Plan. Improved Local Search Visibility [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/1-2-313-760x400.webp)
90 Days. 1 Plan. Improved Local Search Visibility [Webinar]
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready.
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
Google Shows How To Check Passage Indexing
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
![What 1,000 Businesses Reveal About Growth in 2026 [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/1-1-773-760x400.webp)
What 1,000 Businesses Reveal About Growth in 2026 [Webinar]
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
Google Releases Core Update Targeting Discover Feed
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
The Shift From Search Sessions To Decision Sessions
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
Google Shows How To Check Passage Indexing
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
Google Releases Core Update Targeting Discover Feed
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
Google Search Hits $63B, Details AI Mode Ad Tests
Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches.
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
Google’s Crawl Team Filed Bugs Against WordPress Plugins
Google’s crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven’t.
Google Updates Googlebot File Size Limit Docs
Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details.
90 Days. 1 Plan. Improved Local Search Visibility [Webinar]
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready.
Google Shows How To Check Passage Indexing
Google’s John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank.
Google Releases Core Update Targeting Discover Feed
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
The Shift From Search Sessions To Decision Sessions
AI Mode personal search points to a future where decisions happen inside the answer layer, and this article explains how to prepare.
Is Google Finally Cracking Down On Self-Promotional Listicles?
An analysis of recent Google ranking volatility shows how self-serving listicles may be undermining trust, reviews quality signals, and long-term SEO performance.
Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO
Learn how to evaluate internal linking structures to ensure they reinforce topical authority instead of weakening page relevance and intent.
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections.
The PPC Skills That Won’t Be Replaced By Automation
Top PPC specialists create outsized impact by combining paid media expertise with business strategy, profit modeling, and cross-channel insight.
15 Fixes To Improve Low Conversion Rates In Google Ads
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance.
Google Analytics To Become A Growth Engine For Business
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
PPC Pulse: ChatGPT Ads CPMs, Ads Decoded Talks Analytics
This week’s PPC Pulse recaps early details on ChatGPT’s premium ad pricing and key takeaways from the first Ads Decoded episode on Google Analytics.
![The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/01/1-105-760x400.webp)
The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar]
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
The New Content Failure Mode: People Love It, Models Ignore It
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The Future Of Content In An AI World: Provenance & Trust In Information
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity.
LinkedIn Shares What Works For AI Search Visibility
By Matt G. Southern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
By Greg Jarboe
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Social Channel Insights In Search Console: What It Means For Social & Search
By Chelsea Alves
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.
TikTok US Deal Closes After Years Of Regulatory Uncertainty
By Matt G. Southern
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
By Matt G. Southern
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.
YouTube Expands Monetization For Some Controversial Issues
By Matt G. Southern
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.