![Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/d_sqncl0-5e20dd4ee233d-276x244.png)
Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]
![Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/d_sqncl0-5e20dd4ee233d-100x100.png)
This week in Marketing O’Clock, we talk about Google’s updated desktop search listings, a slew of changes coming to Chrome,...
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How I Had a Baby & Started an SEO Agency at the Same Time
I had a baby and started an SEO agency at the same time. Here’s how I’m managing both.
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Google: Structured Data Has No Impact on Ranking in Web Search
Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings.
YouTube Shows Users’ Comment History in New Profile Cards
YouTube is introducing profile cards, which display all comments a user has left on a particular video.
LinkedIn Brings 3 New Features to LinkedIn Pages
LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers.
How to Leverage First-Party Data to Boost PPC Performance
Discover how exactly first-party data can be used to power PPC campaigns and improve results.
![Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-tony-wright-5e1ea44e447a8-276x244.jpg)
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]
![Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/01/the-search-engine-journal-show-podcast-interview-with-tony-wright-5e1ea44e447a8-100x100.jpg)
WrightIMC’s Tony Wright also offers tips for industry newcomers, aspiring conference speakers, and would-be writers, and more.
Google Introduces a New Shopping Section in Search Results
Google’s rolling out a new addition to search results this week which makes it easy to shop for popular products.
6 Types of User Behavior to Track on Your Website & the Tools to Do It
Start tracking user behavior on your website and identify the tools you need to get the right data.
YouTube’s Organic Visibility Tops Wikipedia in Google SERPs
These four actionable tips will help you optimize your video content for both YouTube and Google SERPs this year.
How to Use Guest Blogging for Natural Link Building
Get higher chances of getting discovered online by guest blogging. Learn the right (and wrong) way to do it.
Pinterest Overtakes Snapchat in Popularity Among US Users
Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep.
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Are Modal Popups Searchable?
Using a modal isn’t necessarily good or bad for SEO – it’s all about how it’s coded and implemented.
Waze Local Paid Marketing Primer: Here’s What You Need to Know
Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.
How to Get Quality Links with Thought Leadership & Speaking
If you want to know how to get quality links with thought leadership, this guide can help you.
Google January 2020 Core Update is Rolling Out Imminently
Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today.
Google Explains How to Use Headings for SEO
Google’s John Mueller explains the proper use of heading elements (H1, H2, H3) for SEO.
Google Assistant Only Holds 9% of the Virtual Assistant Market
Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple.
Google Changes the Look of Paid and Organic Search Results on Desktop
Google’s rolling out an updated look for paid and organic search results on desktop, bringing it inline with mobile results.
Google Answers How to Optimize for BERT
Google’s John Mueller answers the question of how to optimize for BERT
DuckDuckGo is Now a Default Search Engine Option on Android in the EU
DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU.
Do You Really Want a 100% Google Ads Optimization Score?
Here’s what would happen if you applied Google Ads’ recommendations across the board.
An Introduction to Python for SEO Pros Using Spreadsheets
Learn Python basics while studying code John Mueller recently shared that populates Google Sheets.
Google’s Hogging Half Your Traffic: How to Get It Back
The rise of Google’s zero-click SERPs is threatening websites. Here’s how you can get your organic search traffic back.
Track Santa With Google & NORAD Santa Tracker Apps on Christmas Eve
Google & NORAD Santa tracker apps are live, allowing people to follow Santa’s route as he travels from city to...
10 Essential On-Page SEO Factors You Need to Know
Discover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations.
What Is Schema Markup & Why It’s Important for SEO
Discover what schema is all about, why you need it, and how to add it to your web pages.
Google’s John Mueller: Our SEOs Have it Harder Than Others
Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.”
10 Important 2020 Social Media Trends You Need to Know
Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34...
Do Ugly Sites Convert Better?
Major companies today use plain-looking websites. Does the “ugly” site strategy still work?