Google Combines Hreflang Signals from HTML & Sitemaps
Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
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YouTube Algorithm: 6 Questions Answered
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.
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Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]
![Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/featured-snippets-third-party-links-5fbf111ab2d00-100x100.jpeg)
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.
H1 Headings For SEO – Why They Matter
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date
How to Win in Competitive & Costly PPC Environments
Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.
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Who Is Responsible for Meeting Website Accessibility Compliance?
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now.
20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)
YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.
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Instagram is Letting Advertisers Create Posts With Users’ Accounts
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.
Twitter is Bringing Back Account Verifications
Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process.
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Google’s 7 Tips for Web Stories & Video Series
Power up your Web Stories to build an audience and more traffic. Seven easy tips.
Google Updates Search Console Crawl Stats Report
Google launched an updated Crawl Stats Report in the Search Console. Features more granular reporting.
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Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit
Early Bird registration for SEJ eSummit closes on November 30. Listen, engage, and learn how to succeed from the industry’s best marketers.
How to Create Google My Business Posts That Get Results
Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.
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Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision.
How to Boost PPC ROI with Call Tracking & Conversation Intelligence
Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.
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WordPress 5.6 and PHP 8 Compatibility
WordPress offered guidance about compatibility of new WordPress 5.6 with PHP 8 and what that means for publishers.
Technical SEO-Friendly UX: Make Your Site Run Like Clockwork
Looking to make your website user-friendly? The technical side of quality user experience consists of three components. Learn what they are here.
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YouTube is Showing Ads On Non-Monetized Channels
YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization.
The Top 25 Movies About Social Media to Add to Your Watch List
Check out our updated list of top 25 movies about social media. You’ll find something to watch across a range of genres.
WordPress Update Fiasco
Latest WordPress update is all trick and no treat. Required a second update to fix problems. Update now.
12 Pinterest SEO Tips for High-Traffic Success
Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.
13 Reasons Your Website Can Have a High Bounce Rate
Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.
How to Make Your WordPress URLs SEO Friendly
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.
Snapchat Lets Users Display Follower Counts
Snapchat is finally giving users the option to display how many followers they have on their pubic profile.
How to Protect a WordPress Site from Hackers
Tips on how to secure a WordPress site from getting hacked, including recommended security plugins.
Content Syndication Basics: Who, What, Where, When, Why & How
Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started.
8 On-Page Optimization Techniques That Google Hates
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized.
Google: Core Web Vitals Becoming Ranking Signals in May 2021
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.
How Google Chooses to Rank Images and Videos in Search Results
Google’s John Mueller answered how Google chooses to rank images and videos in the SERPs
How to Create Google My Business Posts That Get Results
Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.
Stop Listening to Google’s Advice on Link Building
Here’s why you should take Google’s link building advice with a grain of salt and focus on proven tactics that will serve your company’s goals.
Is Multiple Domains Pointing to Single Website Good for SEO?
Will redirecting other domains to a primary one be a good idea for SEO? Here’s what you need to know before you make that decision.
How to Leverage Keyword Mapping for SEO Success
Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.
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