TikTok Search Ads Are Becoming Real Search Advertising
TikTok's search ads carry match types, negatives, keyword bids, and impression share. Here's what carries over for a paid search team, and what doesn't.
Latest
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
Ads In Google AI Answers Concentrate In Apparel & Electronics
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions
GEO’s low referral traffic can hide its influence on buying decisions, while cited research shows ChatGPT visitors convert nearly five times better than search visitors.
Google Explains How Redirects Affect Ranking Signals
Google clarifies how server-side redirects influence ranking signals and canonicalization.
SERP Data Providers Say Google Is Throttling Goto Result Links
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
Google Brings UCP Direct Checkout To AI Mode In Canada
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Reddit Begins Testing Ads In Its Own Search Results
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
Ads In Google AI Answers Concentrate In Apparel & Electronics
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Google Explains How Redirects Affect Ranking Signals
Google clarifies how server-side redirects influence ranking signals and canonicalization.
SERP Data Providers Say Google Is Throttling Goto Result Links
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs.
Google Brings UCP Direct Checkout To AI Mode In Canada
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
Reddit Begins Testing Ads In Its Own Search Results
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
Google Adds Home Service Booking & Quote Links To AI Mode
AI Mode now links home service searches to booking and quote pages. Here’s how businesses reach those pages and what partners say about lead fees.
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
Google Explains How Redirects Affect Ranking Signals
Google clarifies how server-side redirects influence ranking signals and canonicalization.
Businesses Treat Your AI Agent 3 Different Ways
If a website cannot tell an AI agent from the customer, it cannot treat the agent differently. Three steps to fix that before agents arrive.
Your CMS Is Still Failing SEO Basics – 11 Fixes To Demand
Cut recurring developer tickets with essential CMS SEO controls, smarter automation, and safeguards against indexing and redirect mistakes.
Google’s Q3 2026 Earnings Call: Search & AI Are Merging Into One Unified Product
SEOs, buckle up. Google says expect rapid improvement from recursive self-improvement, and Search is becoming an agent manager.
Rank Trackers Find Google Results About One Word Of A Query
Rank tracker data shows unrelated Google results that follow one word of the query, mostly below the top spots. Here’s how to check a drop.
Ads In Google AI Answers Concentrate In Apparel & Electronics
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Reddit Begins Testing Ads In Its Own Search Results
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
Reach Is No Longer The KPI: 4 Signals From Jupiter Festival Miami That Reset 2027 Media Budgets
Build your 2027 paid media plan around attention, creators, and streaming, while testing whether new metrics drive incremental sales.
Google Ad Tags In Server-Side GTM To Get Full IP Addresses
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here’s what changes and how to redact.
How To Create Demand You Can Actually Convert (And Prove)
Discover effective strategies to generate demand and measure results for your B2B marketing campaigns successfully.
How To Scale AI Content Across 40 Markets Without Sounding The Same
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Reddit’s Logged-In Future: Why Its Pull In Search And AI Answers Isn’t Fading
By Brent Csutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
Reddit CEO Ties Search Referral Drop To Google AI Mode
By Matt G. Southern
Reddit says search referrals are falling and its CEO points to Google’s AI Overviews and AI Mode. Here’s what its login test means.
Discord Member Messages May Start Showing Up In Google In December
By Matt G. Southern
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
By Greg Jarboe
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.