One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account and what actions you should take, and hear what industry experts really think.
Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing.
Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information.
Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers.
Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content
Kelsey Jones is leaving Search Engine Journal, effective March 31st.
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website’s visibility.
Here are some of the ways we are using technology as a communication detriment and why it’s worth it to fight the urge to let it get in the way of building better relationships.
Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t? The ultimate conversion hack is making sure people have heard of your brand before. Find out why in this post by Larry Kim.
Product Hunt is a great way to kick-start your business, yet getting featured isn’t easy. Learn how Product Hunt works and best practice for getting featured.
We are proud to announce SEJ’s new silver sponsor, TheHoth, for SEJ Summit Chicago 2017 happening on May 11th at the Navy Pier, Chicago!
Is your online store having trouble converting sales? Here’s how to increase your e-commerce conversion rate using Google Analytics.
SEJ Summit is proud to partner with Page One Power as our Gold sponsor for SEJ Summit Chicago on May 11, 2017 at the Navy Pier, Chicago, Illinois.
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? We’ve got answers for you based on our #SEJSurveySays poll plus a bonus study!
Single page websites are extremely popular right now. More and more are choosing them over multi-page sites. Is this good or bad from an SEO perspective?
We are excited to announce AimClear as the first silver sponsor for SEJ Summit Chicago 2017!
We are thrilled to announce that Ann Handley will keynote SEJ Summit 2017 on May 11 in Chicago.
AdWords IF Functions help you customize ad text to personalize your paid search ads. Here’s how they work, and how to use them to target audiences to drive more conversions.
On March 27, Bing Ads will remove the restrictions it has on using trademarks as keywords in global markets.
Google has begun automatically appending location extensions to eligible Google Display Network ads.