Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs.
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.
Google has finished rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.
Google has finished rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site.
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago.
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.
Google has finished rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days.
New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content.
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others.
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically.
Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts.
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
![ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/featured-270-760x400.webp)
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.