Why Reddit Belongs In Your PR Strategy
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Latest
Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue
Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting.
Wiretapping The SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT.
Critical PHP Core Security Flaws Affect Websites, Including WordPress
PHP’s emergency security fixes are available today, October 21, and website owners should ask their hosts to install them immediately.
Google Images & Discover Previews Don’t Support JPEG XL
Chrome and Firefox now display JPEG XL, but Google says it isn’t currently supported in Google Images or Discover previews.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
Google Images & Discover Previews Don’t Support JPEG XL
Chrome and Firefox now display JPEG XL, but Google says it isn’t currently supported in Google Images or Discover previews.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot
Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue
Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting.
Wiretapping The SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT.
Critical PHP Core Security Flaws Affect Websites, Including WordPress
PHP’s emergency security fixes are available today, October 21, and website owners should ask their hosts to install them immediately.
Google Images & Discover Previews Don’t Support JPEG XL
Chrome and Firefox now display JPEG XL, but Google says it isn’t currently supported in Google Images or Discover previews.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier.
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Why Legacy PPC Account Structures Are Sabotaging Your Smart Bidding Strategy
Consolidate redundant PPC campaigns to give Smart Bidding stronger signals without erasing the business distinctions that keep your account profitable.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
A step-by-step process for building an SEO content roadmap that accounts for AI Overviews, from keyword gaps to a prioritized, citation-ready plan.
PPC
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Google Ads Introduces Channel Prioritization And Budget Allocation
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
How To Scale AI Video Ads For Small Business Clients: One Storyline For TikTok, Reels & AI Search
By Pedro Cerdeira
Explore how to scale AI video ads with a single storyline for TikTok, Reels, and AI search to maximize impact.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
By Matt G. Southern
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
By Greg Jarboe
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.