Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact.
Search isn’t just about matching keywords. Use AI re-ranking to customize results down to individual level – here’s how.
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following.
Knowing when to use topical authority will help you rank higher than your competitors. Let’s dig into everything you need to know about topical authority.
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.
What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems.
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites.
Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online.
Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows.
There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks.
See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months.
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies.
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle.
Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips.
The Boolean search logic offers a powerful way to extract specific and helpful SEO information.
Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown.
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.
Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search.
Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how.
Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients.
Here are 10 ways that understanding code can help turn a good SEO into a great one.
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Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites.
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.
Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more.
Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage.
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content.
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out.
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started.
Google shares six ways you can make your ecommerce site stand out from competitors on search results pages.
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration).
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher’s online experience.
Starting October 1, 2022, the social media giant will no longer allow retailers to host new or scheduled live shopping events. Instagram will be unaffected.
Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.
