Conferences are a great way to learn about trends, further improve your skills, and rub elbows with experts and colleagues. So how many marketing conferences do you attend each year? Find out what our Twitter community said for this #SEJSurveySays poll question.
Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account and what actions you should take, and hear what industry experts really think.
Twitter is considering offering a paid version of Tweetdeck. The premium version would be geared toward marketers, brands, and other power users.
A new study finds that brands use Facebook native videos 3x more often than YouTube videos. Facebook native videos also get much higher engagement.
The more Facebook Likes, the better social signal you will provide to your customers, prospective customers, and also industry associates. Here’s how to garner more Likes on your Facebook page.
SEJ Chief Social Media Strategist Brent Csutoras joined SEJ ThinkTank to explore how AR and VR marketing can help grow your brand. Check out this webinar recap for takeaways from his presentation.
All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started.
Use these questions to assess the knowledge of any potential SEO you are interviewing.
Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities.
Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9.
Want to get your website or landing page audited by a panel of experts, all for free? Join SEJ ThinkTank on April 5th, 2017 at 2 pm Eastern for a free, hour-long webinar to get expert feedback on your website or landing page.
Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app.
As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection.
Google Sheets is an increasingly powerful tool for SEO analysis, especially when its add-ons feature is incorporated. Here we have provided 4 recommendations for essential SEO extensions.
Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many others!
Being able to define and differentiate between fake news and reputable news is becoming more and more important. Learn all you need to know here.
Rhea Drysdale joined #SEJLive to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company.
Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance.
One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience.
Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing.
Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information.