404 vs Soft 404 Errors: What’s the Difference & How to Fix Both
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.
Google Explains Why Rich Snippets Are Not Showing Up in Search Results
Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results.
Think You Know Who Your SEO & PPC Competition Is? Think Again!
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.
Why & How to Use Sponsored Posts
Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them.
The SEO Primer to Learning Data Science Basics
Here’s how you can learn the basics of data science and why it will help you in your SEO career.
4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes)
How you can get more subscribers without annoying the heck out of your readers (and Google) with popup ads.
14 Image Optimization Tips You Need to Know
Images are important to optimize in SERPs and on-page. This image optimization guide will help elevate your digital campaign.
What Google’s Perspective API Might Mean for Search Marketing
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
Are Press Releases Still Good for SEO?
Press releases are a great way to get the attention of journalists. But do they have any SEO value today?
Google Mobile-Friendliness Test Shortcut in Search Results
Google has made it easier than ever to test your site’s mobile-friendliness.
10 Tips to Make Your PDFs SEO Friendly
Optimizing your PDFs for search requires special tactics. Here are 10 ways to help your PDFs gain more traffic.
5 Best Digital Marketing Courses to Take Your Career to the Next Level
Check out five of the best digital marketing courses that will help take your career to the next level.
The 25 Most Expensive AdWords Keywords (And Why They’re So $$$)
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.
Your Rankings Have Dropped – 10 Things to Do Now
This 10-step process will help you identify why your organic search rankings have dropped – and fix it.
8 Local SEO Hacks You’ll Actually Want to Use
Make these easy improvements to boost your short- and long-term local SEO efforts – and your search rankings.
Google AdWords Ads to Undergo Significant Makeover This Month
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.
A Guide to Optimal Settings for AdWords Campaigns
AdWords settings are the foundation for a campaign’s performance. Learn the optimal settings for a perfect campaign.
How to Get Your Top Competitor’s Keyword Structure
This simple and effective automated solution can help you create a winning keyword structure and SEO campaigns.
Google Search Console to Explain Why Pages Aren’t Getting Indexed
Google is preparing to roll out updates to Search Console, one of which is an “Index Coverage” report.
The Easiest Way to Optimize One Page for Multiple Keywords
You want to rank for as many keywords related to your business as possible. This tool helps you do that.