SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
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Google SGE & Generative Summaries For Search Results Patent
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing.
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity announced two new online LLMs that can access up-to-date information to form helpful, accurate responses. Available in the Perplexity API and Labs.
How To Create High-Impact Content In A Changing Landscape
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to...
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example.
Future-Proof SEO: Navigating 2023’s Changes & Anticipating 2024’s Trends
Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year.
3 AI Video Generator Demos Powered By Stable Video Diffusion
Here are free AI video generator demos powered by Stable Video Diffusion, a new foundation model from Stability AI with image-to-video capability in research preview.
Google SGE & Generative Summaries For Search Results Patent
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing.
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity announced two new online LLMs that can access up-to-date information to form helpful, accurate responses. Available in the Perplexity API and Labs.
3 AI Video Generator Demos Powered By Stable Video Diffusion
Here are free AI video generator demos powered by Stable Video Diffusion, a new foundation model from Stability AI with image-to-video capability in research preview.
WordPress AMP Plugin Vulnerability Affects Up To 100,000+ Sites
Popular AMP plugin for WordPress patched a security flaw that could allow attackers to inject malicious scripts
Amazon Q Generative AI Chatbot For Businesses Launches In Preview
An in-depth look at Amazon Q, the new generative AI assistant for businesses, with 40+ integrations to enterprise applications including Adobe, Google, Microsoft, and Salesforce.
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
Google SGE & Generative Summaries For Search Results Patent
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing.
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example.
Future-Proof SEO: Navigating 2023’s Changes & Anticipating 2024’s Trends
Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year.
How To Rank On Google (According To Danny Sullivan At Google)
Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results.
How To Use Market-Specific Conversion Tracking To Drive International SEO Success
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively.
Google’s Advice On Fixing 404 Errors From Inbound Links
Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links
Google To Curb Microtargeting In Consumer Finance Ads
Google tightens personalized ad policy, banning microtargeting for financial services ads to protect user privacy.
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.
39 Emotions Digital Marketers Can Use In Advertising
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now.
Microsoft Advertising Shares Holiday Season Marketing Playbook
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook.
How To Create High-Impact Content In A Changing Landscape
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to...
How To Leverage AI Image Generation For SEO Using MidJourney
Navigate the nuances of AI while delivering unique content that resonates with your audience with this guide.
How To Write A Headline: 10 Tips For Getting It Right
Headlines can make or break your site’s traffic. Check out this guide to learn why they matter and how you can make yours compelling.
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3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]
Discover how AI helps revolutionize SEO, content generation, keyword research, and user experience for effective marketing strategies.
Social Media Branding: How To Get It Right
Leverage the power of social media branding in shaping your brand’s perception, trust, and authority. Learn the strategies for success in our comprehensive guide.
How To Improve Lead Nurturing For B2B
Learn how to collect demand intelligence to establish personalized nurturing flows that drive long-term brand interest and engagement.
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NOVEMBER EBOOK HIGHLIGHT
PPC Trends 2024
We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on:
- AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls.
- How to control your budgets and maximize value amidst CPC inflation.
- The new user engagement channels shaping PPC, and what you should focus on.
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SEJ Show + Podcast
Google Ranking Factors: What Really Matters Right Now
November 17, 2023
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
By Erika Varangouli
How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example.
New AI Framework Powers LinkedIn’s Content Moderation
By Roger Montti
LinkedIn announced the use of AI models to help Trust & Safety team remove harmful content
Instagram Adds New Ways To Create Content
By Roger Montti
Instagram added new ways to find, edit and create content, filters for creatively expressing moods and better analytics for content performance
YouTube Creators Must Comply With New Rules For AI Content
By Matt G. Southern
YouTube requires creators to label AI content and allows removal requests for deepfakes under new policies.
This Lawsuit Could Make Social Media Safer For Your Kids
By Matt G. Southern
A social media lawsuit alleging harm to kids mostly advances despite objections from tech giants.
Mullenweg Confirms Tumblr Failed But Not Closing
By Roger Montti
Matt Mullenweg, CEO of Automattic confirmed that Tumblr failed to achieve a turnaround and will operate with reduced staffing