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Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]
![Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/10/google-passage-ranking-5f9205b1cb0db-100x100.jpeg)
This week on Marketing O’Clock, Google announces passage-based ranking, Facebook and Google release new ecommerce features for the holidays, and more.
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The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more?
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Choosing the Right SEO Agency for Enterprise SEO
Looking to partner with an SEO agency to manage your enterprise website? Here are things to consider if you want to choose the right agency.
WordPress 5.6 Feature Removed For Subpar Experience
An important feature of WordPress 5.6 was removed because it was nowhere near ready. Opens the door for progress on a bigger feature.
WhatsApp Announces Shopping and Payment Tools for Businesses
WhatsApp announces new shopping, payment and customer service tools for small and medium size businesses.
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Loginizer WordPress Vulnerability Affects +1 Million Sites
Popular WordPress security plugin Loginizer patched two security issues, including a SQL Injection.
Instagram Lets More Users Make Money With Fan Badges
Instagram is letting more users monetize their live streams with fan badges; a feature that feels heavily influenced by Twitch.
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How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
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How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
How to Improve Site Performance: 4 Speed Audit Quick Wins
Improving your web performance doesn’t always have to be cumbersome. Start with these four quick fixes that require minimal edits to site code.
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Customers Want Fast Results? The Hybrid Approach for SEO Agencies
From SEO and paid search to conversion rate optimization and consulting, here are three different strategies you can explore for your agency today.
Facebook Ads Documented by FTC as Promoting Scams
The United States Federal Trade Commission documented millions of dollars of Facebook Ads scams.
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Google Can Subscribe to Push Notifications
Google announced that Chrome 86 blocks abusive push notifications. Google subscribes to push notifications in order to analyze for abusive content.
WordPress Gutenberg 9.2 – Dozens of Improvements
WordPress Gutenberg 9.2 offers dozens of new features. Becomes closer to becoming a modern site editor.
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3 Strategic SEO Insights & Tactical Advice for 2021
It’s time to reboot our SEO strategies and respond to the dramatic shifts in consumer intent. Start with these three basic steps.
How to Use Google Trends for YouTube
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.
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How to Add Emojis to Title Tags & Meta Descriptions in WordPress
You can get emojis in your WordPress titles and meta descriptions. Learn how to do it – and why it doesn’t always work.
25 of the Best Examples of Effective FAQ Pages
An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.
How to Completely Optimize Your Google My Business Listing
Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features.
How to Use Google Search Console for SEO: A Complete Guide
This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read.
Everything You Need to Know About Hidden Text & SEO
Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. But here are a few valid and Google-approved reasons to hide content.
18 WordPress Plugins That Will Speed Up Your Site
Does your website load super fast for your users? If not, here are 18 WordPress plugins that can help speed up your site.
How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
Facebook Removes the 20% Text Limit on Ad Images
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
How to Use Google Trends for SEO
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Facebook & Instagram Drop Support For WordPress Embeds
A change which is set to roll out on October 24 will break embedded Facebook and Instagram content on WordPress sites.
The 10 Most Common SEO Mistakes to Avoid
Don’t let these mistakes derail your website’s SEO success. Look out for these 10 harmful errors and resolve them immediately.
Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
A Complete Local SEO Checklist
This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue.
Content Is King: The Greatest Lie Ever Told in SEO
“Content is king”? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here.
Yahoo Groups to Fully Shut Down on December 15, 2020
Yahoo Groups is completing the final stage of shutting down on December 15, 2020, at which time it will be fully removed from the web.
Cloudflare Announces WordPress Caching – Free to $5/month
Cloudflare announced a new service that dramatically improves WordPress page speed. Cost ranges from free to $5.
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