Shopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’
Shopify's performance reviews asked how staff used AI. Its CEO says the answers didn't matter, and the question can give a company a reputation.
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Discord To Put Public Chats On Pages Search Engines Can Show
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
Shopify Now Lets Stores Pay The Company Behind Your AI Shopping Agent
Shopify’s catalog returns a commission next to each promoted product’s price and reviews. What an AI agent does with that number depends on its developer.
The Link Building Graveyard: What To Bury & What Still Wins
Resolve’s Michael Johnson outlined a keep-or-cut approach to link building, from qualifying publishers and earning roundup placements to creating linkable assets and a 90-day execution...
ChatGPT Ads Turns On Automatic Ad Changes By Default
Creative enhancements are now on by default in ChatGPT Ads. Here’s what they can change, how to opt out, and the tracking questions still open.
What Search Console Can Still Tell You When Indexing Data Lags
Search Console’s Page indexing report has fallen behind before. Here’s what Google has said and what each remaining check can show while the data lags.
Google’s Q3 Earnings Call Casts Shadow Over Classic Search
Google’s Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience.
Google Says Changing tCPA & Budgets Won’t Reset Learning – 6 BFCM Takeaways
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
Google Reveals How AI Search Is Reshaping What Users Query
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Discord To Put Public Chats On Pages Search Engines Can Show
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
ChatGPT Ads Turns On Automatic Ad Changes By Default
Creative enhancements are now on by default in ChatGPT Ads. Here’s what they can change, how to opt out, and the tracking questions still open.
Google’s Q3 Earnings Call Casts Shadow Over Classic Search
Google’s Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience.
Google Reveals How AI Search Is Reshaping What Users Query
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
What Google’s Search Ad Revenue Numbers Signal For AI Search Spend
Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.
Google Recommends Using Custom 404 Error Pages
Google says missing pages aren’t a ranking threat, but what visitors encounter after a 404 can matter to a business.
The Link Building Graveyard: What To Bury & What Still Wins
Resolve’s Michael Johnson outlined a keep-or-cut approach to link building, from qualifying publishers and earning roundup placements to creating linkable assets and a 90-day execution...
What Search Console Can Still Tell You When Indexing Data Lags
Search Console’s Page indexing report has fallen behind before. Here’s what Google has said and what each remaining check can show while the data lags.
Google’s Q3 Earnings Call Casts Shadow Over Classic Search
Google’s Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience.
How Can I Tell If My Images Are Optimized For Multimodal Search? – Ask an SEO
Check whether search engines can find and understand your images, and spot technical issues that limit their visibility in multimodal search.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Google Recommends Using Custom 404 Error Pages
Google says missing pages aren’t a ranking threat, but what visitors encounter after a 404 can matter to a business.
ChatGPT Ads Turns On Automatic Ad Changes By Default
Creative enhancements are now on by default in ChatGPT Ads. Here’s what they can change, how to opt out, and the tracking questions still open.
Google Says Changing tCPA & Budgets Won’t Reset Learning – 6 BFCM Takeaways
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
Google Reveals How AI Search Is Reshaping What Users Query
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
What Google’s Search Ad Revenue Numbers Signal For AI Search Spend
Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Partner Resource from CallRail
AI Search Tracking Checklist: How to Attribute Calls From ChatGPT, Claude, and Perplexity
Calls from ChatGPT and Perplexity often land under direct or other in your call report, so you can't prove where they came from. This checklist is based on CallRail's analysis of nearly 30 million inbound calls since November 2025. It gives you six steps to track AI search as its own call source and the H1 2026 data to report on it.
- Add AI search as a distinct call source so calls from ChatGPT, Claude, and Perplexity stop getting filed under direct or other in your call report.
- See H1 2026 call data, including 58% growth in AI-driven calls and the share of calls by AI platform.
- Keep your name, address, phone, and hours consistent across the directories AI platforms pull from.
- Report AI-driven leads alongside paid search, organic, and social so you can prove and defend your AI visibility work.
Discord To Put Public Chats On Pages Search Engines Can Show
By Matt G. Southern
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
By Greg Jarboe
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.