Google Feed, Now ‘Google Discover,’ is Getting a New Look and New Features
Google Feed is getting updated with a new name, a new look, and new features.
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Google Begins Using Neural Matching to Understand Synonyms, Impacting 30% of Queries
Google has been using a technique called neural matching to better understand synonyms, which impacts 30% of queries.
Google is Updating Image Search on September 27, Here’s What to Expect
Updates to Google Image Search on on mobile and desktop are rolling out on Thursday, September 27th.
12 New Realities of Inbound Marketing
Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.
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Instagram is Testing a Way to Add Hashtags to Posts Without Putting Them in Captions
Instagram has been spotted testing a way to add hashtags to posts without including them in post captions.
Pinterest Lets Small Businesses Use ‘Shop the Look’ Pins
Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products.
Instagram Lets Users Send GIFs in Direct Messages
For the first time, Instagram is letting users send GIFs via direct messages.
Pinterest Makes it Easier for Businesses to Connect With Influencers
Pinterest is opening its content marketing API to third-party influencer marketing platforms in an effort to connect businesses with influencers.
Instagram Introduces Shopping in Stories, New Shopping Section in Explore
Instagram is expanding shopping capabilities, giving more businesses access to Shopping in Stories, and testing a Shopping Channel in Explore.
SEO Strategy: 3 Trade-offs You Must Consider
Every brand is different. Here are three primary strategic trade-offs to consider as you develop your brand’s SEO strategy.
Should Your Brand Take a Stand on Controversial or Political Issues?
Ask these six time-tested questions before deciding to take a stand on controversial issues.
Amazon Partners With Getty Images to Bring Image Search to Echo Devices
Amazon is partnering with Getty Images to bring image-based search results to all Echo devices with a screen.
Mobile Shopping Now Accounts for Over 50% of Online Transactions [REPORT]
Mobile transactions now represent more than 50% of online transactions in many countries, according to Criteo’s Global Commerce Review.
SEO for the Holidays: 2019 Edition
What will SEO be like in 2019? Read on and learn how to prep for the 2019 holiday season.
Google Ads Lets Users Enable Call Reporting at the Account Level
An update to Google Ads will allow advertisers to enable call reporting at the account level.
Google Introduces New Search Engine for Finding Datasets
Google has launched a new type of search engine designed specifically around helping people find data.
A Complete Guide to the Google Search Console
This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read.
The Best SEO Conferences to Attend in 2018 & 2019
Attend these top SEO and digital marketing conferences to learn the latest strategies, trends, tips, and tools.
Google Correlate: The Best SEO Research Tool You Aren’t Using
Find out everything you need to know about Google Correlate, a hidden keyword research gem.
Instagram Adds Personalized Emoji Shortcuts for Quick Comments
Instagram has introduced personalized emoji shortcuts, which show up above the keyboard when leaving a comment.
25 Creative & Engaging Examples of About Us Pages
Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you.
Google on How to Improve Sites that Don’t Rank
Google’s John Mueller offers insights into the kinds of sites that impress search engineers.
20 Essential Technical SEO Tools for Agencies
These 20 SEO tools will help identify any technical issues so you can improve your organic search performance.
Google is Bringing ‘WWW’ Back to Chrome URLs Following User Complaints
Google will again display ‘www’ in front of URLs in Chrome’s address bar following idespread user complaints.
How to Use XML Sitemaps to Boost SEO
Here’s a guide to everything SEO pros need to know about XML sitemaps, including a best practice checklist.