Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google's Discover core update.
New third-party data shows local publishers lost national reach after Google's Discover core update.
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design.
Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages.
Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature.
Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature.
Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience.
WordPress issues second security release 6.9.4 to address vulnerabilities that version 6.9.2 apparently failed to patch.
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design.
Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages.
Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature.
Five takeaways from Liz Reid on AI agents, the future of Google Search, and why originality now matters more than ever.
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods.
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
In this 3 hour, 3 session event, you’ll learn how to adapt strategies for AI search to drive visibility, sustainable growth and revenue.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.