Google Ads Advertisers Can Now Capture Leads From YouTube
Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.
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Google Ads Rolling Out Multiple Updates to App Campaigns
App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.
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Instagram Reels Launches Worldwide to Compete With TikTok
Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
Privacy, Personalization & PPC
Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting.
SEO for Images: See What You’re Missing in Your Visual Search Strategy
Don’t miss out on organic opportunities for image search. Learn how to boost your traffic by optimizing images according to Google’s recommendations.
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Facebook Ads vs. Google Ads: Which Is Better?
Confused about how to divide up your marketing budget? Here are some tips on determining how to spend between Google Ads and Facebook Ads.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
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How QA Testing for SEO Can Boost Your Traffic & Revenue
Learn why – and how – you can easily integrate SEO testing into your own QA process to prevent SEO problems from ever going live.
Google Adds New Structured Data Properties to Estimated Salary Dev Page
Google announced two optional jobs related structured data properties that will generate rich results.
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Google Analytics Shifts More Data Privacy Control to Marketers
Google Analytics announced new data privacy settings that gives additional data collection control to marketers.
Google: Be Careful Relying on 3rd Parties to Render Website Content
Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections.
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Top 8 Essential Website Optimization Strategies
Learn the essential SEO techniques you need to know and how to optimize your website for success.
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SaaS Marketing: How to Never Miss Your MQL Goal Again [Webinar]
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Join this webinar and learn three tactics that can help your SaaS brand become more discoverable and exponentially grow qualified lead volume.
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Chrome 85 Will Set Website Referrer Headers if Missing
Chrome 85 will automatically decide referrer information sent for sites that do not set a referrer (referer) header.
Doing More with Less: Automated, High-Quality Content Generation
Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale.
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100 Types of Content: The Definitive Guide for Marketers
Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples.
How Content Marketing Has Evolved
Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today.
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Content Guidelines: Why Your Brand Needs a Style Guide
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here.
How to Earn Your Google Ads Certification
Looking to get Google Ads certified? Learn how to earn your Google Ads certification in this step-by-step guide.
21 Web Directories That Still Have Value
Do web directories still have value? Yes! Here are 21 web directories with real traffic that could translate into real value for your website.
10 Most Important Meta Tags You Need to Know for SEO
Some tags are vital for SEO. Others have little or no impact on rankings. Here’s every type of meta tag you need to know about.
The Top 109 Free SEO Tools You Should Be Using
Want better SEO results for the lowest possible cost? Here are the 109 best free SEO tools you can find.
How to Use Google Analytics: A Complete Guide
This essential guide will show you how to use Google Analytics to help your SEO and digital marketing.
Top 8 Essential Website Optimization Strategies
Learn the essential SEO techniques you need to know and how to optimize your website for success.
A Complete List of Google’s Featured Snippets Types
Learn about every type of featured snippet, what they look like in Google’s search results, and a few best practices for winning them.
New Google Mortgage Information Search
Google is rolling out a new mortgage information search. The new feature contains a calculator, videos, and step by step content.
5 Hidden Gems in Google Search Console
Make the most of Google Search Console. Uncover these five hidden gems within GSC that will help make your SEO life easier.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
The 3 Types of SEO Reports You Should Be Building in 2020
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
Hacking Attacks on Elasticsearch and MongoDB
Ongoing hacking attack has deleted all data from over 4000 unsecure databases. Threat is called the Meow Attack.
Google Shakes Up E-commerce With Commission-Free Sales
Google is making it free for retailers to sell products in search results by waiving fees for sales made via the ‘Buy on Google’ option.
How to Use Heatmaps to Take Your SEO Strategy to the Next Level
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO.
How to Become an SEO Expert
Want to become an SEO expert? Awesome! Here are 21 things you need to know to truly become an SEO expert today.
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