SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard from clients, especially since SEM is taking up a large chunk of marketing budgets.
I sat down with Kathleen Garvin to talk about how to create content your audience will actually want to engage with – which is no easy task!
Len Marikdan of Groove clears up six email marketing myths that have been repeated so often that they’ve somehow become “facts.”
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers. If you sell products online, this is one webinar you won’t want to miss!
With content marketing on the rise, it’s difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.
An update this week to the Google Chrome browser for iOS brings support for Accelerated Mobile Pages (AMP).
The future of search has me in a constant spin cycle. Do you feel this way? Bing has 133 million monthly searches. Google hit over 100 billion. That’s a lot to take in.
Sponsored posts are coming to Reddit. Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts.
In this article, we’ll go through some common e-commerce problems, so you can get the most sales out of your B2C e-commerce website’s traffic.
Google’s flagship app for iOS has been updated with several key new features, one of which you won’t believe it didn’t have until now.
Think you’ve asked Google some crazy questions in your life? They’re probably nothing compared to the top 20 more bizarre Google searches.
Facebook advertising revenue skyrocketed to $6.2 billion in Q2 2016. Daily and monthly active Facebook users, and revenue per user, also reached new highs.
Here’s a look at how Facebook is asserting its dominance in livestreaming, how other players are countering – and what this means for brands and marketers.
Link building is necessary to boost search ranking and for an efficient marketing strategies. So why is it that link building is so neglected?
Twitter advertising revenue and ad engagement grew in Q2 of 2016, but the company also reported less overall advertiser demand than expected.
A Google AdWords metric that has been around for the past 15 years is being retired on September 21st.
Google officially unleashed three anticipated AdWords updates today that are designed to help advertisers capitalize on the the shift toward a mobile-first world.
In this post, Larry Kim will share the importance of organic CTRs and tips to make sure your Google CTRs on the organic SERPs are where they need to be.
Know the steps to consider when you are building a SEO friendly WordPress website with Optimizer.
To successfully optimize for local search on mobile, you need to understand what makes your users tick. Your mobile audience wants easy results now.
In this week’s wrap-up, VIP contributor Christina Baldassarre gives a beginner’s guide to social media strategy, and Ryan Clutter gives the latest SEO tools.