SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google's shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
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Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar]
Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join us November 18 at 2...
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO
Cloudflare’s CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
Google Rank Data Issues, Lighthouse Update & AI Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Brave Sells Its Search Index To AI, And Your Website Is Probably In It
Brave sells its search index to Cohere, Mistral, and Perplexity. A 30-second site: search shows whether your pages are part of it.
Google Gemini Business Profile Tools Are Coming To Workspace
Google says Gemini’s Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
4 Datasets On AI Visibility: ChatGPT Sends 0.62% Of Google’s Organic Traffic
Make AI visibility budgets defensible by testing dashboard scores against customer behavior and measuring exposure, recall, and consideration.
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO
Cloudflare’s CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
Google Gemini Business Profile Tools Are Coming To Workspace
Google says Gemini’s Business Profile tools are coming to Workspace accounts and moves the Maps Message button. Its help page no longer lists region limits.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Google Explains How Redirects Affect Ranking Signals
Google clarifies how server-side redirects influence ranking signals and canonicalization.
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Google Rank Data Issues, Lighthouse Update & AI Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer.
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
Google Explains How Redirects Affect Ranking Signals
Google clarifies how server-side redirects influence ranking signals and canonicalization.
AI Visibility vs. Search Rankings: Is Your Agency Measuring the Wrong Thing For 2027?
Measure AI visibility beyond rankings and citations. Use inclusion, framing, and endorsement to show clients what changed and what to do next.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Ask A PPC: How Do I Get Better Leads, Not Just More Conversions?
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Reddit Adds Ads To Search, Expands Keyword Targeting
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
Reach Is No Longer The KPI: 4 Signals From Jupiter Festival Miami That Reset 2027 Media Budgets
Build your 2027 paid media plan around attention, creators, and streaming, while testing whether new metrics drive incremental sales.
How To Scale AI Content Across 40 Markets Without Sounding The Same
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
By Matt G. Southern
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
Reddit’s Logged-In Future: Why Its Pull In Search And AI Answers Isn’t Fading
By Brent Csutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
Reddit CEO Ties Search Referral Drop To Google AI Mode
By Matt G. Southern
Reddit says search referrals are falling and its CEO points to Google’s AI Overviews and AI Mode. Here’s what its login test means.
Discord Member Messages May Start Showing Up In Google In December
By Matt G. Southern
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
By Greg Jarboe
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.