Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach
The key to email outreach is standing out. Here’s how to segment your prospect list and use unique themes for your next link-building outreach campaigns.
Twitter Lets Users Monetize Tweets With ‘Super Follow’
Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.
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6 Tips for More Targeted & Engaging PPC Campaigns
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
WordPress Out of Touch with Publisher Needs?
Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs
Google Audio Search – Will it Ever Be Possible?
Will it ever be possible for Google to create an index of audio content that users can search through like web pages?
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1.8 Billion People Use Facebook Groups Every Month
Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.
Facebook, Microsoft & Google Ads Compared
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
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Snapchat Now Reaches 70% of 13 to 24 Year Olds
Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.
3 SEO Lessons From The New York Times & CNN on How to Rank #1
Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.
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Yandex Accused of Anti-competitive Practices in Russia
Russian Federal Antimonopoly Service (FAS) issued a warning to Yandex to cease favoring their own sites at the expense of competitors
A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.
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![Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/streamyard-2-602d9da7daf80-276x244.png)
Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast]
![Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/streamyard-2-602d9da7daf80-100x100.png)
On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping...
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO
What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.
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Core Web Vitals Challenge: WordPress vs Everyone
Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix
8 New & Updated Google My Business Features for Local SEO
Make sure you’re taking advantage of these recently released Google My Business features and attributes to improve your local search presence.
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Firefox Launches Total Cookie Protection
Mozilla’s latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data.
A Complete Guide to PPC Ad Formats
PPC ads come in many shapes and sizes. Here’s an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.
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Twitter’s Top 6 Trends to Help Brands Stay Ahead
A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.
The 11 Best Image Search Engines
Need to find a source for an image? Find a list of image search engines here.
Every Advanced Google Search Operator You Need to Know
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.
DuckDuckGo SEO: What You Should Know
What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.
Subdomains vs. Subfolders: Which Is Better for SEO & Why?
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.
11 Important Image SEO Tips You Need to Know
Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed.
The Ultimate Guide for an SEO-Friendly URL Structure
The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.
The Best SEO Conferences (Virtual Summits & Events) in 2021-2022
Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
Google: All Core Web Vitals May Need to Be Met For Ranking Boost
All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
Google: Duplicate Content is Not a Negative Ranking Factor
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
What Is Click-Through Rate & Why CTR Is Important
Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.
What Is PPC & How Paid Search Marketing Works
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
Google Ranks Webpages, Not Websites
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
