Google Lets Restaurants Directly Opt Out Of Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
Latest
GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season
GA4 missed two-thirds of one retailer’s holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
Google Signals A Wider Crackdown On SEO Spam
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
Google: Disabled Discover Clicks Were A Bug In An Experiment
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
Why We Should Fear The Shadow Web We’re Building For AI
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Shopify Retires Knowledge Base App, Moves AI Agent Facts To Admin
Shopify’s AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.
Looking Things Up Now Rivals Writing In ChatGPT, OpenAI Data Shows
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
Google Signals A Wider Crackdown On SEO Spam
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
Google: Disabled Discover Clicks Were A Bug In An Experiment
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Shopify Retires Knowledge Base App, Moves AI Agent Facts To Admin
Shopify’s AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts.
Looking Things Up Now Rivals Writing In ChatGPT, OpenAI Data Shows
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.
Google Responds To Concern Over Search Console Indexing Reports
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Signals A Wider Crackdown On SEO Spam
Google signals that its fight against SEO spam is expanding to new kinds of platforms, tools, and services.
Google: Disabled Discover Clicks Were A Bug In An Experiment
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
Why We Should Fear The Shadow Web We’re Building For AI
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Responds To Concern Over Search Console Indexing Reports
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Updates Spam Guide For Shared Pages, Generated Content & Apps
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed.
Google Privacy Update Lets Connected Apps Shape AI Mode Ads
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.