AI Search is Working. How to Prove It With Real Tests.
Dive into the evidence behind AI search and its effects on page performance. Learn from experts in the latest SEJ discussion.
Latest
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead.
Pichai Says Google Needs Gemini 4 To Compete At The Frontier
On Alphabet’s Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Google Search Revenue Growth Eases After A Year Of Acceleration
Alphabet’s Q2 Search revenue rose 17% to $63.27 billion, its first easing after four quarters of acceleration. Google credited retail and Gemini integration.
![Why AI Content Stopped Working & What To Do About It [Watch Now]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/07/post-featured-1-391-760x400.webp)
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn’t reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence.
Designing A Measurement Framework Before You Touch GA4
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic’s Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
Pichai Says Google Needs Gemini 4 To Compete At The Frontier
On Alphabet’s Q2 call, Pichai named coding an area to improve, saying Google needs Gemini 4 for the next frontier, as 3.5 Pro stays delayed.
Google Search Revenue Growth Eases After A Year Of Acceleration
Alphabet’s Q2 Search revenue rose 17% to $63.27 billion, its first easing after four quarters of acceleration. Google credited retail and Gemini integration.
Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic’s Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
Court Dismisses Google’s DMCA Claims Against SerpApi
A federal court dismissed Google’s DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own.
Google’s Liz Reid Discusses Persistent Autonomous Search
Google’s Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.
Google AI Mode Ads Rarely Match The Sources It Cites
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.
Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version
Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here’s the measurement work you can own instead.
Google Search Revenue Growth Eases After A Year Of Acceleration
Alphabet’s Q2 Search revenue rose 17% to $63.27 billion, its first easing after four quarters of acceleration. Google credited retail and Gemini integration.
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn’t reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic’s Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
How To Run Profitable YouTube Ad Campaign Without 7-Figure Budgets
How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.
Google AI Mode Ads Rarely Match The Sources It Cites
In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.
Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
Avinash Kaushik Says Renegotiate Now – SEO Fees 25% To 75% Lower
A contract built around activity always rewards more activity. Here’s how to renegotiate your agency SOW around judgment and verified revenue instead.
How To Report The PPC Metrics Your CFO Actually Cares About
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it.
Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand.
AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now
Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO
CRO pages and SEO pages have different jobs. Define each page’s purpose, set boundaries, and both traffic and revenue can grow.
How Google May ‘Understand’ Unique Content
Long doesn’t mean valuable. Google normalizes for length. Here’s what its information gain patent says actually moves the needle.
Evergreen Content Is Over – The Individual Is The Only Strategy Left
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search.
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
Explore why listicles may recommend your competitors instead of your product, revealing new tactics in AI search strategy.
Guide
6 Ways To Prepare Your Business For AI In 2026
This checklist, created from CallRail’s October 2025 survey of 600 small-to-midsize businesses, walks you through six areas to implement AI that can:
- Personalize prospect experience.
- Deliver more targeted ads and identify top performing channels.
- Turn that data into stronger, more accurate campaigns that generate more qualified leads.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
By Loren Baker
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Google Is Using Social Media Signals To Mask AI Search Click Loss
By Dan Taylor
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
By Matt G. Southern
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee.
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
By Matt G. Southern
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
Buying Reddit To Win AI Citations Is The New Link Farm
By Slobodan Manic
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.
The Content Framework That Worked In 2019 Is Now Working Against You
By Greg Jarboe
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.