Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.
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9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
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7 Powerful Benefits of Using PPC Advertising
These seven powerful reasons will sell your boss or client about the value of PPC advertising.
Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.
Google+ Public Posts to be Preserved by the Internet Archive’s Wayback Machine
Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.
6 Tips for Building an SEO + UX-Minded Main Navigation
Let’s take a look at a few key considerations when building an SEO and UX-minded main navigation.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
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Content Massacre: Why & How You Must Improve or Remove Old Content [Webinar]
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Learn how getting rid of bad content can bring you great rewards when you join this free webinar.
What Is PPC & How Paid Search Marketing Works
This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).
Google: Invalid URLs Should Return 404s, not 5XX Server Errors
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website.
Twitter to Introduce a ‘Subscribe to Conversation’ Feature
Twitter is working on a feature that will allow users to follow specific threads with a ‘subscribe to conversation’ button.
5 Types of Stories Brands & Marketers Should Be Using
Here are five story types that you can use to broaden reach and draw in new clients or customers.
Google My Business Adds New Seasonal Business Guidelines
Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.
Data Confirms Why Google March 2019 Update Feels Like a Rollback
New data offers explanation why March 2019 Core Update feels like a rollback.
Google Ads Will Recommend Which Columns to Add to Reports
Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.
Demystifying JavaScript: Tips & Tools for Testing Rendering
Here’s how to test whether the JavaScript on your website renders properly and some tools for testing and debugging JavaScript.
The Case for the Full Stack Digital Writer
What if our digital content could rank, be engaging, and convert? It’s time to adopt a “full stack writer” mentality.
Google Update Florida 2: March 2019 Core Update Is a Big One
Google has announced a broad core algorithm update. There is credible information that this update is BIG.
New Google Algorithm May Update Page Ranking
Google published a new research paper on an important update to how web pages are ranked.
Google Pops the Redirect Link Building Balloon
Google’s John Mueller explains why a popular link building trick offers no ranking advantage.
Google is Letting All Online Retailers Upload Product Data to Search Results
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.
Instagram Rolls Out In-App Local Business Profile Pages
Instagram is introducing a new way to showcase local businesses with in-app profile pages.
5 On-Site SEO Factors That Matter Most
Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website.
How You Can See Google Search Results for Different Locations
Here’s how to check Google search results for a specific country, city, or street address – both manually and using...
March 2019 Core Update: What’s Changed? Early Insights & Reaction
Here are insights from Brett Tabke, SEMrush, and around the web about Google’s March 2019 Core Update (aka Florida 2).
4 Essential SEO Strategies You Need to Focus on This Year
Here are the top four SEO tactics you need to focus on this year.
Google Discusses Ranking Factors
Google’s John Muller explains why top ranked sites can be slow and suggests user satisfaction as a top ranking priority.
Google Search Console Makes it Easy to See All Data for a Whole Domain
Google is introducing domain properties in Search Console, which makes it easy to track all data for a whole domain.
Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s
Google’s John Mueller addressed an issue site owners might run into where expired product pages are reported as soft 404s.
A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test web performance using Lighthouse and understand the five metrics that comprise Lighthouse’s Performance score.
How to Use Schema for Local SEO: A Complete Guide
Learn and understand the importance of schema markup and how it can be applied to local SEO.
20 Essential Skills for Digital Marketers
Want to have a successful digital marketing career? These 20 essential skills can help you thrive.
