LinkedIn Study: Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content.
Latest
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions.
ChatGPT Vs. Google At Every Stage Of The User Journey
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics.
Consumer Trust And Perception Of AI In Marketing
The cultural and emotional dynamics shaping how consumers trust AI marketing, and the strategies brands can use to earn it.
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
Perplexity Launches Comet Plus, Shares Revenue With Publishers
Perplexity’s new subscription plan pays publishers for webpage visits, AI search citations, and agent actions.
Perplexity Comet Browser Vulnerable To Prompt Injection Exploit
Vulnerability in Perplexity’s Comet AI browser enables attackers to access open browser tabs and gain access to sensitive data
Non-Profit Organization Announces Free Domain Names
A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet
Perplexity’s Discover Pages Offer A Surprising SEO Insight
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences.
Google Wants To Show More Links In AI Mode
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide.
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete.
ChatGPT Vs. Google At Every Stage Of The User Journey
Fresh data shows ChatGPT adoption accelerating while Google stalls, with major implications for user behavior and downstream SEO metrics.
Non-Profit Organization Announces Free Domain Names
A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet
Google: Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
On Google’s podcast, Martin Splitt explains how default lazy loading can delay LCP, why some libraries hinder indexing, and how to verify fixes.
The 5-Step Process To Setting Crystal Clear PPC Goals
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals.
Tips For Running Competitor Campaigns In Paid Search
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.
Google Confirms New Google Verified Badge for Local Services Ads
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
Google Quietly Announces Search Partner Network Placement Visibility
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
Why CMOs Should Rethink ROAS As A North Star Metric
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins.
Quality Audiences: Why Lower Traffic Might Be Better
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
8 Emerging Trends CMOs Need To Watch: What’s Next In Content Marketing
What content marketing strategies are working today? Here are eight CMO-level trends worth paying attention to.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
Social Media Planner: How To Plan Your Content (With Template)
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms.
AUGUST EBOOK HIGHLIGHT
The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions
Inside "The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions," you’ll learn to:
- Rethink your SEO and content strategy for human conversational intent, not just keyword volume.
- Use AI and voice data for SERP visibility to personalize and predict campaign outcomes.
- Align PPC with conversion intelligence to avoid wasted ad spend.
- Track the entire customer journey, including offline and call-based conversions.
- Rebuild your organic momentum using real buyer insights, backed by data, not guesses.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
By Matt G. Southern
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
By Matt G. Southern
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
By Matt G. Southern
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
Meta Follows YouTube In Crackdown On Unoriginal Content
By Matt G. Southern
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.
TikTok Denies Report Claiming It’s Building a Standalone US App
By Matt G. Southern
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm.
YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels
By Matt G. Southern
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.