Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion.
Latest
EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In
EmDash 1.0 trades WordPress’s freedom of choice for heavy reliance on Cloudflare’s infrastructure.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing.
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search.
Anthropic Publishes Prompting Guidance For Claude Opus 5.5
Anthropic’s Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users “won’t click” links and cites Microsoft data on lower CTRs in Bing Chat than in search.
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors
SEO and paid media managers can strengthen their promotion case by proving AI’s net gains and building a reskilling plan for their teams.
EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In
EmDash 1.0 trades WordPress’s freedom of choice for heavy reliance on Cloudflare’s infrastructure.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search.
Anthropic Publishes Prompting Guidance For Claude Opus 5.5
Anthropic’s Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users “won’t click” links and cites Microsoft data on lower CTRs in Bing Chat than in search.
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors
SEO and paid media managers can strengthen their promotion case by proving AI’s net gains and building a reskilling plan for their teams.
The Generative AI Report Sucks – Let’s Make It Brilliant
Google’s Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
Google Spam Update, Image Search Data In GSC – SEO Pulse
Google’s September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
The Text-Only Version Of Your Website Strips Out The Wrong Layer
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it.
ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies
CallRail’s ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
ChatGPT Ads Climbed In 3 Retail Categories, Led By Gaming: Comscore
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy.
MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
Beyond Content Parity: Building A Validated Content Workflow For AI Search
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing.
Your Biggest AI Search Risk Is Conflicting Information About Your Brand
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem.
Ebook
State Of Search 2027: What To Stop, Measure & Fund
See where search leaders are moving their 2027 budgets and how SEO, GEO, and AEO teams are measuring AI visibility.
- Make the case for SEO investment with KPIs that show business value.
- Benchmark your results against experienced search professionals.
- Decide what to fund, measure, and stop chasing in your 2027 search strategy.
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
By Matt G. Southern
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
By Matt G. Southern
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
YouTube Gives You Feedback On Shorts Before Publishing
By Matt G. Southern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
By Matt G. Southern
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
By Matt G. Southern
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
By Matt G. Southern
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.