Good Vs. Bad pSEO: Learnings From A Decade Of Building Scalable Content Engines
Build programmatic SEO pages that earn their place with unique data, clear publishing standards, and pruning rules that keep scale from becoming spam.
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Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google’s shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
Why An AI Usage Report Stopped Comparing AI With Search Engines
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Ziff Davis CEO: ‘Not Planning On A Search Recovery’
A large publisher says organic Google referrals fell again and pointed to Search Console’s AI report. Here’s what its AI impressions comparison measures.
Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
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Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar]
Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join us November 18 at 2...
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Why An AI Usage Report Stopped Comparing AI With Search Engines
Graphite estimates AI assistants reached 76 billion monthly sessions worldwide and says it can no longer reliably compare AI search use with search engines.
Ziff Davis CEO: ‘Not Planning On A Search Recovery’
A large publisher says organic Google referrals fell again and pointed to Search Console’s AI report. Here’s what its AI impressions comparison measures.
Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks
One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO
Cloudflare’s CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less when they explain their visits.
SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google’s shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Google Rank Data Issues, Lighthouse Update & AI Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer.
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports.
Google Ads Tests A Weekly AI Report Card For Your Ad Creative
Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday.
Most ChatGPT Ads In Beauty & Travel Ran On Research Prompts: Report
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on.
Ask A PPC: How Do I Get Better Leads, Not Just More Conversions?
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Reddit Adds Ads To Search, Expands Keyword Targeting
Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for.
The New Organic Growth Stack: Search, Social, Communities & AI
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
How To Scale AI Content Across 40 Markets Without Sounding The Same
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment.
HubSpot Lost 80% Of Its Traffic – CMO Kipp Bodnar Explains Why Revenue Kept Growing
HubSpot’s traffic collapse shows why SEOs need to measure revenue per visit, track AI referral conversions, and build audiences beyond Google.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
The New Organic Growth Stack: Search, Social, Communities & AI
By Ross Simmonds
Build an organic growth stack around the sources Google’s AI answers and standalone chatbots cite most in your category.
Google Ads Skills Transfer To TikTok Search Ads – With 4 Catches
By Matt G. Southern
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t.
Reddit’s Logged-In Future: Why Its Pull In Search And AI Answers Isn’t Fading
By Brent Csutoras
Reddit conversations help shoppers validate purchases, giving brands a reason to stay engaged as login tests raise questions about search and AI access.
Reddit CEO Ties Search Referral Drop To Google AI Mode
By Matt G. Southern
Reddit says search referrals are falling and its CEO points to Google’s AI Overviews and AI Mode. Here’s what its login test means.
Discord Member Messages May Start Showing Up In Google In December
By Matt G. Southern
Discord’s most public servers will each have a web page that may carry AI summaries and some messages search engines can show.
79% Of Consumers Quit Social Links That Land On A Homepage – Bitly Data
By Greg Jarboe
Bitly’s survey shows why SEOs should look beyond short links to fix mismatched landing pages and rethink what click-through rates reveal.