4 Things to Do When Your PPC Campaign Isn’t Generating Leads
Are your PPC campaigns not generating leads? Here’s what you should do.
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Twitter Kills Off Third-Party App Features
Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps.
Google Rolls Out New Featured Snippets With Expandable Subtopics
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic.
12th Annual SEMPO State of Search Results Released
SEMPO has released the results of its 12th annual State of Search marketing survey, with insights for marketers and agencies.
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12 Steps for Conducting a Successful Social Media Audit
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the...
Communicating Search to the C-Suite: From Rank to Revenue
Here’s how to communicate the value of SEO to the C-suite and thrive in search marketing today.
Exiting Your Digital Agency: 3 Factors You Must to Consider
Considering selling your digital agency or merging with another agency? Here are some valuable lessons I learned.
LinkedIn to Integrate Groups into the Mobile App
LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app.
Twitter is Removing Accounts that Previously Tried to Avoid Suspension
Twitter will soon be removing accounts belonging to individuals who have managed to avoid a prior suspension.
Is Google My Business Stealing Your Local Leads?
Earlier this year, Google launched a new Google My Business feature to allow businesses to add services menus to their...
Google Adds More Classic Features to the New Search Console
Google’s new version of Search Console has gained three features which were previously only available in the classic version.
Google Research: User Satisfaction and Trust
Google research and white papers show how site design inspires trust. Does your page design inspire trust?
11 Things You Must Know About Google’s 200 Ranking Factors
The idea of 200 Google ranking factors is a popular SEO myth. Here’s what we actually can know and confirm.
13 Things Every CEO Needs to Understand About SEO
Here are 13 aspects of SEO that CEOs need to understand to make the right investment and set proper expectations.
5 Surprising Ways Great Content & PPC Can Help Each Other
Learn how you can use content marketing to improve your PPC performance (and vice versa).
Google Confirms Broad Core Algorithm Update: The Facts & Advice
Google confirms a major update and offers official guidance. Information and facts as to what is happening.
What Is a Google Broad Core Algorithm Update?
Here’s how a broad core algorithm is different from a major named Google algorithm update, plus how to recover.
50+ Social Sharing Sites That Boost SEO & Drive Traffic
Here are 55 social bookmarking sites that you can leverage in your SEO strategy.
Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
The Definitive Local SEO Guide for Beginners
This guide will walk you through every part of local SEO – competition analysis, keyword targeting, technical SEO, content, and...
Making SEO & User Experience Work Together
Here are some SEO/UX best practices to better meet the needs of searchers and help you rank higher.
SEO Best Practices: How to Create Awesome Meta Descriptions
These SEO best practices will help your write better and compelling meta descriptions.
See, Think, Do, Care: A New Way to Communicate Your SEO Strategy
Here’s how to apply a more strategic framework to website optimization for organic search – one the C-Suite can support.
Analysis of Google’s New Schema Markup
How this impacts news sites today and may affect more sites in the future.
Google’s John Mueller on Penalty Recovery
Google’s John Mueller offered detailed explanation about Penalties and how to recover.