Google Expands UCP With Cart, Catalog, Onboarding
Google's Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding.
Latest
How To Build An SEO Commissioning Workflow: From Tickets To Requirements
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
Google AI Overviews Cut Germany’s Top Organic CTR By 59%
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
Google AI Overviews Cut Germany’s Top Organic CTR By 59%
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
Google Removes ‘What People Suggest,’ Expands Health AI Tools
Google confirmed it removed “What People Suggest” from health searches. Additionally, the company announced new AI health tools for YouTube.
Google AI Mode’s Personal Intelligence Now Free In U.S.
Google is expanding Personal Intelligence to free U.S. users in AI Mode, connecting Gmail and Photos to search. Gemini app and Chrome rollout starting.
How To Build An SEO Commissioning Workflow: From Tickets To Requirements
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live.
How To Use AI To Streamline Time-Consuming SEO Tasks
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation.
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites.
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings.
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report.
Google AI Overviews Cut Germany’s Top Organic CTR By 59%
SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry.
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
You’re Not Scaling Content. You’re Scaling Disappointment
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Starting Or Steering The Wave
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
From Article to Short-Form Video That Holds Attention
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
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SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.