What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands...
Google updated AI Mode to change how it displays recipes and links to the creators
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover.
Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
Google updated AI Mode to change how it displays recipes and links to the creators
Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations.
A warning was issued about two vulnerabilities affecting up to 60,000 installations of the Seraphinite Accelerator WordPress plugin.
Up to a hundred thousands websites affected by WordPress calendar plugin vulnerability.
Page Builder by SiteOrigin WordPress vulnerability rated 8.8/10 affects up to 500,000 websites.
Critical vulnerability in WordPress User Registration & Membership plugin enables unauthenticated attackers to obtain administrator role.
A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands...
Google updated AI Mode to change how it displays recipes and links to the creators
Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover.
Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies.
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms.
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
Here’s how industry leaders are redefining what content performance means in 2026 and beyond.
In this 3 hour, 3 session event, you’ll learn how to adapt strategies for AI search to drive visibility, sustainable growth and revenue.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
LinkedIn Shares What Works For AI Search Visibility
By Matt G. Southern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.