YouTube Rolls Out New Video Comparison Tools for Creators
YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of time.
Responsive Search Ads Are Now Default Type for Google Ads
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
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YouTube is Adding New Ways For Creators to Make Money
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.
Google Tag Manager: A GA4 Beginner’s Guide
GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here’s how.
How to Perform a SWOT Analysis for SEO
Here’s how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search.
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Structure Best Practices: How to Create Your Campaigns & Ad Groups
Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Facebook Blocks Australian News
Australian news organizations had their posts removed from Facebook in a retaliatory action that also affected unintended pages.
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YouTube Shorts Launching in USA in March
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month.
Google: No SEO Benefit to Audio Versions of Text Posts
Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.
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Importance of Understanding Your Audience [Podcast]
![Importance of Understanding Your Audience [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/streamyard-2-1-6026f20a99978-100x100.png)
Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an...
See How Losing Broad Match Modified Will Impact Your Google Ads
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
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10 Tips for Starting a Business Blog That’s Built to Scale
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
How Instagram’s Algorithm Works & IG Content Best Practices
Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.
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Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Webinar]
![Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Webinar]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/purelinq-link-building-webinar-60267e8e45ad4-100x100.jpg)
Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.
WordPress Boots Pirated Themes and Plugins
WordPress issued a statement that pirated themes and plugins are prohibited from being distributed from the official repositories
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Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
Google accepts fine for replacing official star ratings with their own. An investigation found Google’s search engine results were ‘misleading’.
YouTube Update: See Other Channels Your Audience Watches
YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.
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TikTok Trend Report: Content Ideas For 2021
TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.
The 11 Best Image Search Engines
Need to find a source for an image? Find a list of image search engines here.
Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.
Every Advanced Google Search Operator You Need to Know
Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference.
DuckDuckGo SEO: What You Should Know
What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.
Subdomains vs. Subfolders: Which Is Better for SEO & Why?
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn how to make the right choice.
The Ultimate Guide for an SEO-Friendly URL Structure
The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings.
3 Ways to Quickly Compare Your Website with Your Competitors
Here’s how to quickly compare your site to the SEO competition and learn from them.
Google: Duplicate Content is Not a Negative Ranking Factor
Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.
Google: All Core Web Vitals May Need to Be Met For Ranking Boost
All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
What Is Click-Through Rate & Why CTR Is Important
Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.
A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test your performance using Lighthouse, what metrics comprise Lighthouse’s Performance score, and what those metrics mean.
What Is PPC & How Paid Search Marketing Works
This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Google Ranks Webpages, Not Websites
This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.
Breaking: Google Ads to Phase Out Modified Broad Match
Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.
Your Rankings Have Dropped – 10 Things to Do Now
Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.
