Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
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Joost de Valk Exits Federated WordPress Repository Project
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away.
![We’re Bringing The SEJ Newsroom To You, Live [Free Event]](https://cdn.searchenginejournal.com/wp-content/uploads/2026/02/sej-live-ap-2-974-760x400.webp)
We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very...
When Google Is No Longer A Verb: Search Becoming Infrastructure
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation.
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions.
From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage.
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026.
Joost de Valk Exits Federated WordPress Repository Project
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away.
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions.
Google To Test Search Changes In EU After DMA Charges, Per Report
Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
Google Discover Update: Early Data Shows Fewer Domains In US
Early third-party tracking data offers a first look at how Google’s February Discover core update is changing what users see in their feeds.
We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very...
When Google Is No Longer A Verb: Search Becoming Infrastructure
Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation.
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions.
From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage.
Google To Test Search Changes In EU After DMA Charges, Per Report
Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results
The New Off-Page SEO Playbook: Links, Mentions & AI Visibility
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results.
The 10 Best PPC Ad Networks
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
2026 Google Ads Playbook: 5 Strategies Behind Profitable Ad Spend
Join our webinar to discover effective strategies for automating Google Ads and mastering Performance Max Smart Bidding.
Google Ads Surfaces PMax Search Partner Domains In Placement Report
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.
New Meridian Tool, Performance Max Learning Path – PPC Pulse
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
From Article to Short-Form Video That Holds Attention
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
The New Content Failure Mode: People Love It, Models Ignore It
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
16 Content Writing Tips From Experts To Survive 2026
Here’s how industry leaders are redefining what content performance means in 2026 and beyond.
FEBRUARY EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
LinkedIn Shares What Works For AI Search Visibility
By Matt G. Southern
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
By Greg Jarboe
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
Social Channel Insights In Search Console: What It Means For Social & Search
By Chelsea Alves
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.