Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can't promise will win.
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Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Google Gets The Thank-You
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Meta Pushes Its Updated Business Terms Back To Nov. 20
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
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Tactical Solutions For The Biggest AI Search Measurement Challenges
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
GEO Is A Distraction: Here’s Where The Real Opportunity Is
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
Meta Pushes Its Updated Business Terms Back To Nov. 20
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
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Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs
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Google Explains The Limit Of Robots.txt For AI Content Use
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Google Gets The Thank-You
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse
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GEO Is A Distraction: Here’s Where The Real Opportunity Is
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
How Rank Trackers Say They Handle Suspect Google Results
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Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Getting Indexed No Longer Means Getting Visited
Being indexed used to buy a visit. In the answer layer, it buys eligibility, and nothing promises anyone arrives at your site.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
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AI In Regulated Paid Media: The Default Settings That Put Compliance At Risk
Understand how to address both ad platform and organizational AI concerns for paid media advertisers in regulated industries
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
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Why The New York Times Puts Free Content First
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96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
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PPC
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Partner Resource from Lunio
AI Max Is Sending Retailers 72% More Invalid Traffic, Weeks Before Black Friday
From Lunio's Retail Invalid Traffic Impact Report, published August 2026. Lunio analysed 414 million retail ad clicks between October 2025 and June 2026. Invalid traffic on AI Max search campaigns more than doubled, from 2.46% to 5.28%, while standard search campaigns in the same accounts improved. Get the full retail breakdown before peak trading.
- Why AI Max search campaigns carried 72% more invalid traffic than standard search by Q2 2026
- How AI Max accounted for 68% of all invalid clicks detected across retail Google Search accounts
- What a 5% invalid rate costs a $10M retail advertiser: around $500K in directly wasted spend
- Channel-by-channel benchmarks across Google, Meta and TikTok, so you can pressure-test your own accounts before Black Friday
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.