Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed?
Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples).
Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them.
Google has added its practice of crawling only the first 15 MB of a webpage to help documentation.
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
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Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O’Connor explains in this episode of the SEJ Show.
Google’s John Mueller answers if Google crawls and uses links found in structured data.
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone.
Familiar with both JavaScript and Python? Learn more about how PyScript allows Python Scripts to work easily within web components.
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites.
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.
As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.
Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location.
SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together.
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys.
Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.
Want to know how social networks determine which content makes it into users’ newsfeeds? Learn more about the top social network algorithms.
Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world.
Google confirms the core update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact.
Google has added its practice of crawling only the first 15 MB of a webpage to help documentation.
Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more.
Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple’s latest features change that?
Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared.
Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks.
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.
Everyone wants quick results from link building. Learn about the various factors that impact your efforts and when to expect positive changes.
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals.
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites.
Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect).
John Mueller answers the question of whether there’s a ranking effect from the use of a Content Delivery Network (CDN)
AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices.
Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter.
Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours.
