Quick Tips for Surviving the Search Marketing RFP Season
These tips can help you save time when scoping requests for proposals (RFPs) and make your review commitments more manageable.
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A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
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Dot Org Registry Sold to an Investment Firm
The dot Org domain registry has been sold to a for-profit investment firm.
Did John Lewis Create One of the Top 2019 Christmas Adverts?
Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should...
Google Provides New Information on Latest Video Structured Data Features
Google updated its video structured data help document with information on some of the latest enhancements to video search results.
Facebook Expands its Brand Safety Controls for Advertisers
Facebook’s building on its brand safety tools to give advertisers more control over how their brand appears on the network.
Google Search Console to Report on Data Related to Product Rich Results
Google is adding data to Search Console giving retailers insight into the performance of product rich results in Google Search.
The 5 Best Twitter Tools to Increase Your Followers
Check out 5 of the best social media marketing tools designed to help you grow your Twitter audience.
Managing Successful SEO Migrations
Discover why getting the scoping of a migration correct is essential to reducing risks and avoiding costly SEO mistakes.
Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users.
Bing Improves Image Search With Better Understanding of User Queries
Bing is making image search more precise through improved understanding of the relationships between user queries, images, and webpages.
Bing is Now Utilizing BERT at a Larger Scale Than Google
Bing revealed it’s been using BERT in search results before Google, and it’s also being used at a larger scale.
DuckDuckGo Smarter Encryption Enforces HTTPS Routing
DuckDuckGo introduces Smarter Encryption, an open source initiative to increase secure browsing
Patent: Google Going Old School with Local SEO, But In A New Way
Understand key passages from Google’s new patent for tracking users in brick-and-mortar stores.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
6 of the Best YouTube & Video Optimization Tools to Boost Your Views
Here are six great YouTube and video optimization tools that can help you boost your views.
Google Maps is Adding Local Recommendations in ‘For You’ Tab
Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users.
Google BERT Update – What it Means
Google BERT currently affects 10% of all U.S. English queries and featured snippets in 24 countries. This is what it...
Google Releases its Site Kit WordPress Plugin Out of Beta
Google released version 1.0 of its Site Kit WordPress plugin, which means its officially out of beta after 6 months.
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid
What are the biggest mistakes businesses and marketers make when performing keyword research? The SEO pros weigh in.
Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries
Google is rolling out what it says is the biggest step forward for search in the past 5 years.
Google Lets Anyone Register a .New Domain to Create Custom Shortcuts
Google Registry has made the .new domain extension available for anyone to use to create custom shortcuts.
4 Tips to Boost Your Google My Business Profile
Here are four major points to consider when boosting your Google My Business presence.
Google Launches New, Animated Video Series About SEO for Beginners
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced...
A 50-Point Audit for Getting Started with Local SEO
This local SEO checklist covers 50 on-site and off-site points you need to audit.
Google Finally Launches the Anticipated Page Speed Report in Search Console
Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year.
What to Do When Google Is Ranking the Wrong Page for Your Keywords
Is the wrong page ranking for the keywords you’re targeting? Here are five steps you can take to address this.
Facebook Unveils New Logo With Unique Branding for All of its Products
Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns.
Google Ads Officially Announces Rollout of Lead Form Extensions
Google confirmed it’s rolling out lead form ad extensions, a feature that was recently spotted in testing.
Google BERT Misinformation Challenged
The search marketing community debunks misleading BERT information.