How to Calculate ROI for SEO When Targeting a Set of Keywords
This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
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12 Proven Steps to Boost Your Organic CTR in Google
Improving your Organic CTR means more traffic for your website without necessarily having to improve your ranking. Here are 12 things you can do.
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How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
How to Improve Site Performance: 4 Speed Audit Quick Wins
Improving your web performance doesn’t always have to be cumbersome. Start with these four quick fixes that require minimal edits to site code.
Customers Want Fast Results? The Hybrid Approach for SEO Agencies
From SEO and paid search to conversion rate optimization and consulting, here are three different strategies you can explore for your agency today.
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Facebook Ads Documented by FTC as Promoting Scams
The United States Federal Trade Commission documented millions of dollars of Facebook Ads scams.
Google Can Subscribe to Push Notifications
Google announced that Chrome 86 blocks abusive push notifications. Google subscribes to push notifications in order to analyze for abusive content.
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WordPress Gutenberg 9.2 – Dozens of Improvements
WordPress Gutenberg 9.2 offers dozens of new features. Becomes closer to becoming a modern site editor.
How to Use Google Trends for YouTube
Need guidance on your keyword and content strategies for YouTube? Learn five ways you can use Google Trends to uncover valuable insights.
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How to Add Emojis to Title Tags & Meta Descriptions in WordPress
You can get emojis in your WordPress titles and meta descriptions. Learn how to do it – and why it doesn’t always work.
How Google Identifies Individual Passages of a Web Page
Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries.
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Google Responds to US DOJ’s Antitrust Lawsuit
Google responds to allegations from the United States Department of Justice that it’s maintaining an illegal monopoly over search and search advertising.
The Forgotten Goal That Converts Better Than SEO
When you combine your search engine marketing efforts with this powerful channel, you’re creating a supercharged ROI machine. Learn more here.
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How to Build Hundreds of Links in a Month (with Less Resources)
Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19
A new study on call data offers some useful insights for small to medium-sized businesses trying to recover and thrive post-lockdown.Â
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Microsoft Bing is Launching an Xbox App
Microsoft is launching a Bing search app for Xbox One, which offers some unique hardware integrations for gamers.Â
Bing Site Explorer Has Unique Tools for SEOs
With the relaunch of Site Explorer, Bing Webmaster Tools is gaining a new experience not offered by Google Search Console.
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18 WordPress Plugins That Will Speed Up Your Site
Does your website load super fast for your users? If not, here are 18 WordPress plugins that can help speed up your site.
25 of the Best Examples of Effective FAQ Pages
An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.
How to Completely Optimize Your Google My Business Listing
Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features.
How to Use Google Search Console for SEO: A Complete Guide
This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read.
Everything You Need to Know About Hidden Text & SEO
Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. But here are a few valid and Google-approved reasons to hide content.
18 WordPress Plugins That Will Speed Up Your Site
Does your website load super fast for your users? If not, here are 18 WordPress plugins that can help speed up your site.
How to Use Google Analytics: A Complete Guide
Read this guide for an overview of Google Analytics and how you can use it to your advantage to boost your SEO and digital marketing.
Facebook Removes the 20% Text Limit on Ad Images
First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.
How to Use Google Trends for SEO
Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.
Google Web Stories WordPress Plugin Officially Released
Google officially published the Web Stories WordPress Plugin. Easily create web stories and get more site visitors.
Facebook & Instagram Drop Support For WordPress Embeds
A change which is set to roll out on October 24 will break embedded Facebook and Instagram content on WordPress sites.
Ahrefs Webmaster Tools is Powerful… and it’s Free
Ahrefs launched the free Ahrefs Webmaster Tools. The toolset offers a generous amount of SEO data and sets an industry standard.
Facebook Ads to Remove 28-Day Attribution Model
Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.
The 10 Most Common SEO Mistakes to Avoid
Don’t let these mistakes derail your website’s SEO success. Look out for these 10 harmful errors and resolve them immediately.
A Complete Local SEO Checklist
This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue.
Content Is King: The Greatest Lie Ever Told in SEO
“Content is king”? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here.
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