Your Owned Content Is Losing To A Stranger’s Reddit Comment
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer.
Google’s March core update finished rolling out. Here’s what to know about the rollout and when to check your data.
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind.
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations.
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
Google’s March core update finished rolling out. Here’s what to know about the rollout and when to check your data.
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
Google explains why it doesn’t matter if websites are getting heavier and the takeaway has everything to do with SEO.
Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters.
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.
Google’s March core update finished rolling out. Here’s what to know about the rollout and when to check your data.
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind.
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations.
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.
Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively.
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value.
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes.
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
Well-written guides are no longer enough. This analysis shows why AI visibility now depends on publishing irreplaceable context.
Pedro Dias traces the recurring cycle of mass-produced SEO content and explains why the “publish more pages” playbook always ends the same way.
Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds
By Matt G. Southern
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value.
Reddit Marketing in 2026: What Changed & What Actually Works Now
By Brent Csutoras
Whether you’re actively using Reddit or still deciding if you should, your customers already made the choice. Buyer behaviors have shifted. Search traffic has declined....
YouTube’s AI Slop Problem And How Marketers Can Compete
By Matt G. Southern
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
By Matt G. Southern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
By Chelsea Alves
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation.
From Article to Short-Form Video That Holds Attention
By Matt G. Southern
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.