Over 25% of People Click the First Google Search Result
The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study.
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Can an Automatic Reload Script Hurt SEO?
While reloading a script automatically doesn’t affect SEO, it’s still a bad idea overall. Here’s why it’s not worth the short-term revenue gains.
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Which PPC Metrics Should You Focus On?
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here.
Google Updates Recipe Structured Data Guidance
Google updated their structured data guidelines regarding marking up multiple items. Some changes are specific to recipe structured data.
Google: No Way to Optimize Content for Ranking in Google Discover
Google says content cannot be optimized for Discover in the same way that it can be optimized for search results.
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Pinterest Updates Algorithm to Surface More Content Types
Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often.
Google Ads to Ban Spying Products & Software
Enforcement starts on August 11 of this year. After that, accounts will be given a 7-day warning before suspension.
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10 Signs Your Digital Marketing Strategy Needs an Overhaul
If you’re looking for a sign that your digital marketing could use a makeover, check out this list.
Google Analytics Adds Predictive Features for Advertisers
The two new features aim to give greater audience insights for more robust targeting in Google Ads.
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How to Avoid Building Bad Links for SEO [Webinar]
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Discover actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized.
How to Use Heatmaps to Take Your SEO Strategy to the Next Level
Heatmaps are an essential tool to understand how users interact with your website. Here are nine tips on how to use heatmaps to boost SEO.
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25 Amazing Facts About Facebook
Facebook is the #1 social network in the world. It’s where you’ll find 2.6 billion potential customers. Find out what DON’T you know about Facebook.
YouTube Continues Testing Immersive Product Experiences
Live Stream display ads, 3D Swirl ads, and Beauty Try On all aim to keep bringing the outside world in to users at home.
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Google’s Rich Results Test Out of Beta & This Week’s Digital Marketing News [PODCAST]
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This week on Marketing O’Clock, Google’s Rich Results Test is out of beta, the Structured Data Testing Tool is being phased out, and more.
How to Generate Structured Data Automatically Using Computer Vision
This technique can help you produce quality structured data without manual input using the latest advances in computer vision.
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If I Were Starting a Small Travel Business, This Would Be My Marketing Plan
These tips can help travel business owners at the start of their journey get through these tough months and flourish on the other side.
How Travel Opened Up a New World of Business Opportunities
World travel has empowered me to grow spiritually, personally, and professionally. Here’s how business owners can use travel to inspire business growth.
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Major Bug in Grow by Mediavine WordPress Plugin
A major bug in Grow by Mediavine caused recipe bloggers to lose rich results features. Some sites lost rankings.
Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Google My Business Adds 4 New Attributes
Google is rolling out four new attributes that businesses can use to make their Google My Business listing stand out in search results.
Google Web Stories WordPress Plugin for More Traffic
Google Web Stories is a new way to get more traffic. Google’s official WordPress plugin makes it easier to participate.
How to Use Google My Business to Boost Your Content & SEO
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB.
5 Hidden Gems in Google Search Console
Make the most of Google Search Console. Uncover these five hidden gems within GSC that will help make your SEO life easier.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
How to Get More from Your Google My Business Listing
Tap into Google My Business’ true potential. Follow these tips to fully optimize and make the most out of your GMB listing.
In a Year of Worsts, SEO Just Became the Best
SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.
7 Crucial WordPress Plugins for Blogs & Businesses
There are seemingly endless plugins for WordPress. Knowing the seven that are crucial for UX, resources, and SEO reasons can help up your game.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
Schema Success Stories: Using Structured Data to Boost Traffic
These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.
How to Do Reverse Image Search on Google, Bing, Yandex & Tineye
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines.
The 3 Types of SEO Reports You Should Be Building in 2020
Want your website to stay competitive in 2020 and beyond? Here are three types of SEO reports you should use and how to build them.
What Is Better for Product Pages & SEO: Content or Backlinks?
Ever heard of the phrase “content is king”? In this column, someone wants to know which is more important: backlinks or quality content? Easy answer!
4 Link Building Research Tips to 10x Your Links
Link building research needs to be proactive. The only problem is figuring out where to start. Here are four tips you can explore right now.
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