How to Create Content for SEO
Are you creating valuable content? Follow these six steps to help your content rank higher on search engines.
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Google’s Mobile-Friendly Testing Tool Lets Users Test and Edit Actual Code
Google’s mobile-friendly and AMP testing tools have been upgraded with the ability to test actual code.
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Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages
Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.
Google Maps Rolls Out New Public Events Feature
Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events.
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.
Why & How Bing Plans to Improve Its Crawler, Bingbot
Learn about the Bing team’s progress on their 18-month journey to improve their web crawler, Bingbot.
What Is Click-Through Rate & Why CTR Is Important
Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.
A Complete Guide to Social Media Customer Service
This five-step guide will walk you through the five essential steps for creating a social customer service strategy.
How to Do PPC Keyword Research in 2019
Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.
4 Deep Thoughts on Being a Provider & Partner
These were the four major mindshifts that helped me appreciate being both a provider and a partner.
What Is Quality Score & Why It Matters
Here’s why Google uses Quality Score, how they calculate it, and how PPC advertisers can improve it.
Google Forgets to Announce a Major Change – SEO Community Disappointed
Google announced a major change several years late. The SEO community reacts with disappointment.
Google Made More Linking Practices Less Effective at Manipulating Rankings
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.
Google Explains the Difference Between Neural Matching and RankBrain
Google addressed questions going around the SEO community as of late related to neural matching and its used in search.
Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years.
Google’s Shift from Answers to Journeys: What Does It Mean for SEO?
Here’s what you need to know about Google’s Search Journeys and what it means for SEO.
Link Building Terms You Should Know: The Ultimate Glossary
Here are 100 common link building terms and what they actually mean.
Google Update Florida 2: March 2019 Core Update Is a Big One
Google has announced a broad core algorithm update. There is credible information that this update is BIG.
New Google Algorithm May Update Page Ranking
Google published a new research paper on an important update to how web pages are ranked.
Google Forgets to Announce a Major Change – SEO Community Disappointed
Google announced a major change several years late. The SEO community reacts with disappointment.
Google Pops the Redirect Link Building Balloon
Google’s John Mueller explains why a popular link building trick offers no ranking advantage.
Google’s Shift from Answers to Journeys: What Does It Mean for SEO?
Here’s what you need to know about Google’s Search Journeys and what it means for SEO.
Google is Letting All Online Retailers Upload Product Data to Search Results
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.
March 2019 Core Update: What’s Changed? Early Insights & Reaction
Here are insights from Brett Tabke, SEMrush, and around the web about Google’s March 2019 Core Update (aka Florida 2).
Instagram Rolls Out In-App Local Business Profile Pages
Instagram is introducing a new way to showcase local businesses with in-app profile pages.
5 On-Site SEO Factors That Matter Most
Here are five on-site SEO factors that you should always keep in mind when designing and auditing your website.
How You Can See Google Search Results for Different Locations
Here’s how to check Google search results for a specific country, city, or street address – both manually and using...
4 Essential SEO Strategies You Need to Focus on This Year
Here are the top four SEO tactics you need to focus on this year.
Google Discusses Ranking Factors
Google’s John Muller explains why top ranked sites can be slow and suggests user satisfaction as a top ranking priority.
How to Use Schema for Local SEO: A Complete Guide
Learn and understand the importance of schema markup and how it can be applied to local SEO.
Google Search Console Makes it Easy to See All Data for a Whole Domain
Google is introducing domain properties in Search Console, which makes it easy to track all data for a whole domain.
A Technical SEO Guide to Lighthouse Performance Metrics
Learn how to test web performance using Lighthouse and understand the five metrics that comprise Lighthouse’s Performance score.
