Google: Disabled Discover Clicks Were A Bug In An Experiment
Rajan Patel wrote on X that disabled source clicks on Google Discover AI summaries were a bug in an experiment that has been turned off.
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How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Responds To Concern Over Search Console Indexing Reports
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Google Updates Spam Guide For Shared Pages, Generated Content & Apps
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed.
Generative UI Could Turn Google Into Your Booking.com
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Google Gets The Thank-You
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Google Responds To Concern Over Search Console Indexing Reports
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Google Updates Spam Guide For Shared Pages, Generated Content & Apps
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed.
Meta Pushes Its Updated Business Terms Back To Nov. 20
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Inside ChatGPT’s Ad Auction: How Relevance, Bids, And Memory Decide Placement
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Responds To Concern Over Search Console Indexing Reports
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Google Updates Spam Guide For Shared Pages, Generated Content & Apps
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed.
Google Gets The Thank-You
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Google Explains 503s, Robots.txt Limits & Bracket URLs – SEO Pulse
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
GEO Is A Distraction: Here’s Where The Real Opportunity Is
Universal Cart, UCP, WebMCP, intelligent eyewear: the agentic web is arriving. Marie Haynes maps the opportunities most businesses are ignoring.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO
Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits.
A New Place To Look: Where Your Next AI Citations & Clicks Come From
CTM’s Lisa Salvatore and Brian Barranger show how to mine customer conversations for useful content, qualified-lead criteria, conversion feedback, and product-demand signals.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
How To Build A Content Distribution System That Compounds
Keep content working long after launch with a distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.
Partner Resource from CallRail
AI Search Tracking Checklist: How to Attribute Calls From ChatGPT, Claude, and Perplexity
Calls from ChatGPT and Perplexity often land under direct or other in your call report, so you can't prove where they came from. This checklist is based on CallRail's analysis of nearly 30 million inbound calls since November 2025. It gives you six steps to track AI search as its own call source and the H1 2026 data to report on it.
- Add AI search as a distinct call source so calls from ChatGPT, Claude, and Perplexity stop getting filed under direct or other in your call report.
- See H1 2026 call data, including 58% growth in AI-driven calls and the share of calls by AI platform.
- Keep your name, address, phone, and hours consistent across the directories AI platforms pull from.
- Report AI-driven leads alongside paid search, organic, and social so you can prove and defend your AI visibility work.
Meta Pushes Its Updated Business Terms Back To Nov. 20
By Matt G. Southern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed.
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
By Brent Csutoras
Reddit’s community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Why Reddit Belongs In Your PR Strategy
By Brent Csutoras
Reddit conversations can become news stories. Brands that listen and respond gain a chance to address problems before coverage follows.
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
By Matt G. Southern
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
Meta’s New Terms Expand Crawling Rights Beyond Advertisers
By Matt G. Southern
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
YouTube To Test Ask YouTube Inside The Shorts Player
By Matt G. Southern
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.