Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement and scale Global Digital Marketing Strategies.
Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press. This book has been adapted to training programs for many global companies.
Bill was named Best Search Consultant and presented the Lifetime Achievement Award at the US Search Awards in 2015. Back Azimuth has won other awards for the actionable toolsets including DataPrizm, HREFLang Builder and Site Migration Suite.