Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks. For breaking news and the latest updates, follow us on Google News or subscribe to our newsletter.
Google explains when it’s time to hire an SEO and cautions about a major red flag to watch for.
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.
Google’s John Mueller explains what site owners should expect after implementing SEO changes.
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings.
Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within Google Docs.
Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands
Google’s John Mueller clarified that submitting a link disavow file does not trigger immediate action and explained the reason why.
Machines cannot replace skilled marketers who understand the role of human behavior signals that drive rankings.
AI share buttons that are easy to configure may help increase a site’s exposure in ChatGPT and Google AI Mode.
Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results.
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater.
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here’s what John Mueller told SEO professionals.
Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility?
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings.
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry.
Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.
Yoast fixed an AI-related bug that injected unintended HTML classes into content generated by its SEO Premium plugin.
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content.
OpenAI quietly updated ChatGPT search to improve its ability to understand user queries and to answer increasingly complex questions.
Google AI Overviews is surfacing AI-generated search results for queries with recipe intent.
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.
Google’s CEO addressed concerns about AI search replacing traditional web links in its ongoing evolution of Search
Google confirms Lens, Discover, and Voice Search are experiencing disruptions, potentially affecting traffic for many sites.
Why Google’s SEO advice often sounds vague: Search Relations team explains the reasons behind “it depends” answers.
