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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
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Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
How Google Analyzes Web Page Content and Weights It
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
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IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
5 New Google Quality Rater Guidelines Updates & Why They Matter
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what’s new in YMYL content, ‘lowest page quality,’ and more.
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Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
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Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
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Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
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Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
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Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with.
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Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.
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On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook]
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Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue.
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO
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Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.
Google is Developing ‘Big Moments’ Feature For Breaking News
Google is reportedly developing a new search feature called “Big Moments” to highlight important information about breaking news events in real-time.
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Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
Google Halloween Search Trends For 2021
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
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Google Rolls Out New Eco-Friendly Search Filters
New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
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Outbound Links to Authority Sites Good For SEO?
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
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Google Tests Feature to Help Users Click from Websites to Competitors
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
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