Analytics & Data

Learn how to use analytics tools to measure your website traffic, marketing and advertising campaign results, and much more.

4 Alternatives To Google Tag Manager

By Winston Burton

If you’re looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market.

8 min read
5.1K Reads
Sep 6, 2023

GA4 Reports Builder For Google Analytics Extension Available

By Kristi Hines

Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google.

2 min read
8.0K Reads
Aug 16, 2023

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)

By Ginny Marvin

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.

11 min read
23K Reads
Jul 31, 2023

SEO
Webinar

Mastering GA4: How To Use The New Google Analytics Like A Pro

By Heather Campbell

Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now!

4 min read
4.9K Reads
Jul 28, 2023

Essential GA4 Reports You Need To Measure Your SEO Campaigns

By Corey Morris

GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with

7 min read
15K Reads
Jul 19, 2023

News
PPC

Microsoft Introduces Insights For Universal Event Tracking Tags

By Kristi Hines

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.

4 min read
2.4K Reads
May 29, 2023

Analytics & Data

How To Set Up Scroll Depth Tracking In GA4

By Vahan Petrosyan

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.

6 min read
6.0K Reads
May 24, 2023

Analytics & Data

A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples

By Vahan Petrosyan

Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them.

13 min read
13K Reads
May 22, 2023

How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples

By Vahan Petrosyan

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4.

8 min read
8.1K Reads
May 15, 2023

Analytics & Data

How to Exclude Internal and Developer Traffic in Google Analytics 4?

By Vahan Petrosyan

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.

10 min read
13K Reads
May 12, 2023

Google Analytics 4 Event Tracking: How To Get Set Up

By Vahan Petrosyan

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

10 min read
14K Reads
May 8, 2023

Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking

By CallRail

Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.

1 min read
5.0K Reads
Mar 15, 2023

Marketing Attribution: Everything You Need To Know

By Paul Schmidt

From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.

7 min read
5.4K Reads
Feb 2, 2023

An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)

By Brooke Osmundson

Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.

12 min read
28K Reads
Dec 21, 2022

An Introduction To Using R For SEO

By Dan Taylor

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free).

9 min read
9.7K Reads
Nov 23, 2022

Google Cloud Rebrands Data Studio As “Looker Studio”

By Brian Frederick

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows.

3 min read
22K Reads
Oct 11, 2022

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics

By Adam Proehl

Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.

9 min read
7.4K Reads
Oct 11, 2022

How To Add Google Analytics To WordPress

By Julia Taylor

Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic.