Analytics & Data
Learn how to use analytics tools to measure your website traffic, marketing and advertising campaign results, and much more.
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2023 Survey Review: State Of Marketing Data Standards In The AI Era
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present...
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
Discover proprietary insights can help small-to-medium businesses & agency marketers develop high-converting marketing and sales strategies.
A Look At Today’s Marketing Data Standards & What They Mean For Your Strategy
Join us as we dive into first-party research on the impact of data standards, and how you can use them to boost ROI.
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]](https://www.searchenginejournal.com/wp-content/uploads/2023/10/featured-5-6536da20e241f-sej-384x200.jpg)
How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
What is your site trying to tell you? Conduct an experiment on your website to get the data you need for a strong website.
New Features Coming To GA4 For Analytics 360 Properties
Explore new features coming to GA4 for Analytics 360 properties, including custom reporting experiences and new account structuring options.
7 Key Metrics In Measuring Content Effectiveness
Watch this webinar on demand if you’re looking to maximize your marketing efforts and create content that both captivates and converts.
Google Search Console Data & BigQuery For Enhanced Analytics
Get unlimited data from Google Search Console with bulk exports to BigQuery. No messy API setup, no pesky 1,000 row limitations.
GA4 Unveils New Way To Redact Personally Identifying Information
Google published documentation on GA4 Data Redaction Feature, which is turned on by default for new properties
Integrating ChatGPT With Google Sheets For Enhanced Data Analysis
Become more productive by integrating ChatGPT into Google Sheets. Discover 8 ways to use them together in this article.
AI & SEO: How To Automatically Boost Your User Experience
Learn how your phone calls can uncover keywords, discover sentiment, and locate trends when enhanced by the power of AI technology.
4 Alternatives To Google Tag Manager
If you’re looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market.
GA4 Reports Builder For Google Analytics Extension Available
Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google.
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
Mastering GA4: How To Use The New Google Analytics Like A Pro
Unlock GA4’s Power. Master Google Analytics 4’s new reports & metrics for your business. Access the on-demand webinar now!
Essential GA4 Reports You Need To Measure Your SEO Campaigns
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with
Microsoft Introduces Insights For Universal Event Tracking Tags
Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.
How To Set Up Scroll Depth Tracking In GA4
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly.
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Discover new ways to perform behavioral analysis with the help of Google Analytics 4. Here’s your step by step guide to unlock them.
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4.
How to Exclude Internal and Developer Traffic in Google Analytics 4?
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide.
Google Analytics 4 Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data.
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever.
An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)
Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool.
An Introduction To Using R For SEO
Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free).
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows.
12 GA4 Expectations You Need To Have As It Replaces Universal Analytics
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.
How To Add Google Analytics To WordPress
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic.
What Is Conversion Rate & How Do You Calculate It?
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
![Google Analytics 4 – More Than SEO [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2022/08/sejshow-featured-image-ep281-62fa9c24b2a22-sej-384x202.jpg)
Google Analytics 4 – More Than SEO [Podcast]
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.