Looking to create golden sales opportunities efficiently and easily?
Do you think you’re attracting good leads, but results aren’t showing it?
What could you do with voice-of-customer insights summarized across calls?
The key might lie within phone calls.
On November 1, I moderated a webinar with Jason Tatum, CallRail’s VP of Product. Tatum covered the past and future state of phone calls and how you can use AI to gain valuable insights that will transform your business.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
What We Uncovered
Consumers prefer to call businesses for many types of transactions — particularly high-stakes purchases such as in healthcare or insurance, where two-thirds of consumers prefer calling over any other type of contact.
Main Insight: Mining The Conversation Is Untapped Gold
Phone conversations provide some of the richest insights you can get about buyers’ needs and motivations.
This type of conversation data could improve:
- Lead conversion.
- Customer experience.
- Agent performance.
- Marketing optimization.
8 Golden Insights From Call Tracking
The strategy of mining calls is helping companies gain massive insights for strengthening their marketing strategy.
Call tracking, alone, can offer you insights into:
- Call attribution.
- Call recording & transcription.
- Lead qualification.
- CRM integration.
- Marketing ROI.
With 100 million calls backing this up, we know that call tracking helps marketers drive the most high-quality leads because call tracking:
- Identifies which ads are performing the best.
- Allows marketers to double down on performance.
- Saves money and increases ROI.
7 More Golden Insights From Call Tracking With AI
We’ve also discovered that by implementing call tracking with the technology of artificial intelligence, calls are also providing companies with:
- Keywords and phrases.
- Buying intent.
- Product and service interests.
- Agent performance.
- Call outcomes.
- Patterns across calls.
From our data, we’re confirming that phone calls are, in fact, one of the richest sources of untapped intelligence compared to SMS, chat, and forms.
How To Extract The Gold
Now that you see the data that thousands of companies are mining from phone calls, it’s time to learn how to get that same data for yourself.
However, manually identifying patterns across thousands of calls, agents, locations, or campaigns is virtually impossible without these steps:
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies [Slides]
Here’s the presentation:
Join Us For Our Next Webinar!
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.