Content Marketing
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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3 Top Skills SEO Content Writers Need to Succeed
It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.
Digital Public Relations Myths & Musts for Earned Media Success
Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success.
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10 Tips for Starting a Business Blog That’s Built to Scale
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
Evergreen Content Myths & How to Keep It Alive Longer
Evergreen content isn’t immortal. Here’s why the idea of evergreen content is a myth and what you need to do to keep it alive.
Should You Publish Content on a Company Blog or Medium.com?
There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.
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How to Get Your Website Listed in Google News
Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.
How to Do a Content Gap Analysis for SEO
A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.
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Guest Posting in 2021: Amplify Brand First, Build Links Second
When done properly, guest posting will help amplify your brand awareness and build reputable links. Here’s how to guest post in 2021.
Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021
In today’s digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry.
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Partnership Marketing: How to to Build Links & Visibility
Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here.
Beyond Traditional User Intent: Why & How to Go Granular
SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue.
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5 Benefits to Using Visual Content in PDF Marketing Materials
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.
Content Experiences Are the New Content Marketing
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.
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How to Manage a Data-Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know.
The Future of SEO Lies in the “Messy Middle” of the Purchase Journey
What is the “messy middle?” Find out what it is and how SEO professionals’ better understanding of this can drive growth in 2021.
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4 of the Worst Content Campaigns in History (And Lessons to Learn From Them)
Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate.
Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.
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![You Need This 2021 Marketing Calendar [Free Templates]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/the-ultimate-holiday-marketing-calendar-for-2021-5fbd04b85434d-276x244.jpg)
You Need This 2021 Marketing Calendar [Free Templates]
![You Need This 2021 Marketing Calendar [Free Templates]](https://cdn.searchenginejournal.com/wp-content/uploads/2019/10/the-ultimate-holiday-marketing-calendar-for-2021-5fbd04b85434d-100x100.jpg)
This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2021.
How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.
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Top Podcasting Secrets & Shows for Digital Marketers & Beyond
Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to.
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