Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
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The Truth About Duplicate Content
What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.
Focusing On SEO Alone Just Isn’t Enough. Here’s Why.
While SEO is critical, counting on search alone to reach your market isn’t a winning strategy. Here’s why.
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4 Reliable Ways To Create Google-Friendly Content
Should you create content with Google in mind? Yes. Learn how to follow Google’s rules to create user-first content that works – and vice versa.
103 Small Business Marketing Ideas To Help You Grow
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today.
5 Reasons Law Firms Need Specialized Legal Content Marketing
The majority of lawyers don’t have a marketing budget, yet content marketing is essential for SEO, lead generation, and conversion. Here’s how it’s done.
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A Complete Guide To On & Off Page Local SEO Content
Content provides the fuel for your local SEO strategy. Learn how to leverage content through on-page and external sources.
How Should We Internally Link Hub & Spoke Content For SEO?
Topic clusters and semantics started to become a mainstream trend in SEO. Design your content hubs and learn the best interlinking strategies today.
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![B2B Content Strategies for SEO & Beyond [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-276x244.jpg)
B2B Content Strategies for SEO & Beyond [Podcast]
![B2B Content Strategies for SEO & Beyond [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/10/sejshow-1000-617986ea3debb-sej-100x100.jpg)
Get the latest tips and insights for a powerful B2B content marketing strategy.
What’s The Alternative To Spending $7 Million On A Super Bowl Ad?
Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.
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9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples.
8 Free Courses For Writers & Content Marketers
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here!
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8 Fun & Engaging Content Marketing Trends In Hospitality
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here’s how successful brands are doing it with content marketing.
10 Key Client Questions To Inform Exceptional Quality Content
Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions.
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SEO For Membership Sites: Getting Around The Paywall
Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it’s possible for paywalled content to rank in organic search.
![Perfectly Optimized Content From Start to Finish [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/1000x1000-6220ba6336c38-sej-276x244.jpg)
Perfectly Optimized Content From Start to Finish [Ebook]
![Perfectly Optimized Content From Start to Finish [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/1000x1000-6220ba6336c38-sej-100x100.jpg)
In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content!
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Syndicated Content: Is It A Google Ranking Factor?
Syndicated content can outrank original content. But can it help your site rank? In this chapter, we’ll determine whether syndicated content is a ranking factor.
7 Ways To Use Semantic SEO For Higher Rankings
Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike.
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![6 Major Changes To Content Marketing In 2022 [Report Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/featured-image-621e8ce87d108-sej-276x244.jpg)
6 Major Changes To Content Marketing In 2022 [Report Recap]
![6 Major Changes To Content Marketing In 2022 [Report Recap]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/featured-image-621e8ce87d108-sej-100x100.jpg)
1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022.
7 Content Marketing Tips For Financial Services Brands
Creating content for financial brands comes with unique regulations and factors including Google’s take on E-A-T & YMYL content. These tips can help.
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Use These 3 SEO Metrics To Measure Your Content Marketing ROI
How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics.
How Content Marketing Helps Non-Profits Achieve 3 Important Goals
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips.
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Faster, More Complete Content: How To Rank More In Less Time [Podcast]
Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show.
6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?
Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use.
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YouTube & Video Spam: A Guide For Content Creators & Marketers
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).
10 Creative Digital Marketing Ideas For Local Businesses
Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!).
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How To Simplify Your Content Creation Process
Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible.
7 Big Enterprise Content Marketing Strategies You Need To Know
Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence.
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10 Top Advertising Campaigns & Why They Work
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.
What’s The Best Way For SEO, Topic Experts & Writers To Work Together?
A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer?
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25 Awesome Examples of About Us Pages
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits.
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